1. MARKET ANALYSIS TOOLS PREPARED BY: A SANDA L ANGUZA DIRECTORATE: INTERNATIONAL TRADE

2. 1. MARKET ANALYSIS PROCESS Define your product Quantitative Analysis Qualitative Analysis Business contacts Market analysis Screen the markets Trade Map & Market Access Map World Trade Atlas Research market characteristics Product Map & Country Map 2

3. 2. QUANTITATIVE ANALYSIS What are the fastest growing markets? What are the fastest growing markets? Which countries are supplying to those markets? Which countries are supplying to those markets? What is the position of our products in those markets? What is the position of our products in those markets? What are the access conditions for those markets? What are the access conditions for those markets? Quantitative Tools www.trademap.org - FREE www.trademap.org www.macmap.org - FREE www.macmap.org Register mas-admintools.intracen.org/accounts/Registra-tion.aspx DAFF & NAMC has access to the link 3

4. 2.1Trade map Easy to use Constantly upgraded The department is running a training with International trade Centre Provinces are involved Some industries 4

5. 5

6. ORANGE SUPPLIERS TO NETHERLANDS SupplierMarket share South Africa37.2% Spain23.7% Egypt19.1%

7. ORANGE SUPPLIERS TO RUSSIAN FEDERATION SupplierMarket share Egypt28.7% South Africa21.3% Turkey15%

8. Fastest growing markets 8

9. 2.2Market Access – MAP (www.macmap.org) What are the tariffs faced by a SA exporter in the target markets? 9

10. MARKET ACCESS MAP (www.macmap.org) 10

11. TARIFFS FACED MARKETSUPPLIERTARIFF NETHERLANDS South Africa0.5% Spain0% RUSSIAN FEDERATION Egypt3.75% South Africa3.75% 11

12. 3. ADDITIONAL SOURCES – TRADE INFORMATION DIRECTORY (www.daff.gov.za/international trade/trade facilitation) www.daff.gov.za/international 12

13. Cont…………………………… Trade information Directory includes additional sources, it covers a wide range of topics: Market access barriers and tariffs: European Union Tariffs SACU tariffs Trade analytic databases: SADC Trade data Trade and Industry Policy Secretariat (TIPS) Economic and trade research: Agribusiness online National Agricultural Marketing Council 13

14. 4. QUALITATIVE ANALYSIS Qualitative Tools www.p-maps.org- FREE www.intracen.org/countries - FREE Is used to address: What are the market characteristics? What are the packaging and labeling requirements? How should the product be priced? How is the product distributed in the target market? What are the options for promoting the product? 14

15. 5. CONTACT DETAILS Directorate: International Trade Tel: 012 319 8452 Fax: 012 319 8001 E-mail:info.ditr@daff.gov.zainfo.ditr@daff.gov.za 15