1. Cultural Heritage in REGional NETworks REGNET

2. July 2002Project presentation REGNET 2 Market Engineering - Status of work 1.History of 2.5 – Objectives & Problems 2.Status of Deliverables 3.The New Concept: Contents & Road Map 4.Questions to be Answered by the Marketing Study – The Agenda WP 2.5

3. July 2002Project presentation REGNET 3 2. Status of Deliverables

4. July 2002Project presentation REGNET 4 2. Status of Deliverables

5. July 2002Project presentation REGNET 5 3. The New Concept: Contents & Road Map

6. July 2002Project presentation REGNET 6 4. Questions to be Answered – The Agenda 1. Market Description: General Trends 2. Qualitative Market Analysis 3. Quantitative Market Analysis for selected Countries 4. Competitor Analysis 5. General Success Factors for the RegNet- System on the Cultural Market 6. Definition of RegNet Features and USP WP 2.5

7. July 2002Project presentation REGNET 7 Status of work - Current Agenda 7. Definition of Organisational Structure, Technical and Business Infrastructure, Service Level, Service Portfolio and Pricing Structure and General Business Model 8. Definition of General Marketing Strategies and Marketing Policies applicable for all CSC (Product, Price, Distribution, Communication & Online Marketing) 9. Development of a Business Plan for each Regional CSC WP 2.5

8. July 2002Project presentation REGNET 8 10. Development of a Marketing Concept for each Targeted Country Market & Segment (Suisse as an Example) 11. Development of overall Marketing Instruments (Guided Tours, Prospectus, Direct Mail, Cooperation Recommendations with Associations, Regional Authorities etc.) 12. Definition of a Marketing Concept to Communicate to Relevant Segments of the Society (Tourism & Leisure, Education, News Industries etc.) WP 2.5