1. Pre-Conference Workshop reasearch on e-learning at Berlins universities at Online Educa 2007 on the 28th of November Christian Pfeffer-Hoffmann E-Learning for Disadvantaged Target Groups An economical and didactical analysis of German e-learning projects

2. E-Learning for Disadvantaged Target Groups Seite 2Christian Pfeffer-Hoffmann – Online Educa 28.11.2007 research question What are the development conditions for e-learning products on the German e-learning- market for target groups with - social disadvantages, - learning problems, - disabilities; - for migrants and - elderly people?

3. E-Learning for Disadvantaged Target Groups Seite 3Christian Pfeffer-Hoffmann – Online Educa 28.11.2007 method Economical and didactical analysis based on a basic model of the e-learning-market –Market environment: qualitative analysis of the political and economical influences –Demand side: qualitative analysis of consumers and learners –Supply side: quantitative analysis of economical and didactical aspects of 102 projects that have produced e-learning for disadvantaged groups

4. E-Learning for Disadvantaged Target Groups Seite 4Christian Pfeffer-Hoffmann – Online Educa 28.11.2007 findings Market environment –Politics and society Most impact from public funding policies No special public funding of e-learning- production for disadvantaged target groups –Neighbour markets Changeable development of the e-learning market in general has strong influence of the sector for disadvantaged target groups

5. E-Learning for Disadvantaged Target Groups Seite 5Christian Pfeffer-Hoffmann – Online Educa 28.11.2007 findings Demand side –Consumers Three factors are relevant for advantage or disadvantage of target groups on the e- learning market: purchasing power, e-learning interest and expense of production –Learners Three aspects of using digital media are relevant for the target group: –Learning with digital media –Learning about digital media –Train problem solving by using digital media

6. E-Learning for Disadvantaged Target Groups Seite 6Christian Pfeffer-Hoffmann – Online Educa 28.11.2007 findings Supply side – Project organization

7. E-Learning for Disadvantaged Target Groups Seite 7Christian Pfeffer-Hoffmann – Online Educa 28.11.2007 findings Supply side – Project organization

8. E-Learning for Disadvantaged Target Groups Seite 8Christian Pfeffer-Hoffmann – Online Educa 28.11.2007 findings Supply side - Project organization There is no economical development on the e-learning market sector for disadvantaged target groups: – Only 20% ongoing projects – In most cases e-learning production is only a part of the project aims – Most of the projects are non-commercial pilot projects

9. E-Learning for Disadvantaged Target Groups Seite 9Christian Pfeffer-Hoffmann – Online Educa 28.11.2007 findings Supply side – Project organization

10. E-Learning for Disadvantaged Target Groups Seite 10Christian Pfeffer-Hoffmann – Online Educa 28.11.2007 findings Supply side – Didactical approaches – Didactical approaches of the projects match only partly the needs of the disadvantaged target groups – Learning forms used by the projects are more determined by the general discussion in media didactics than by the needs of the learners

11. E-Learning for Disadvantaged Target Groups Seite 11Christian Pfeffer-Hoffmann – Online Educa 28.11.2007 findings Supply side – Didactical approaches

12. E-Learning for Disadvantaged Target Groups Seite 12Christian Pfeffer-Hoffmann – Online Educa 28.11.2007 findings Supply side – Product concepts – Concepts of the products follow the development of the core market with delay More content products than service and technology Number of internet-based products is growing slowly – Product concepts are more pilot concepts than professional production One of three projects produce only one product More than 80% of the products are totally new developed

13. E-Learning for Disadvantaged Target Groups Seite 13Christian Pfeffer-Hoffmann – Online Educa 28.11.2007 findings Supply side – Marketing

14. E-Learning for Disadvantaged Target Groups Seite 14Christian Pfeffer-Hoffmann – Online Educa 28.11.2007 conclusions existing e-learning solutions for disadvantaged target groups are nearly in total financed by the public sector most of the e-learning projects for disadvantaged people dont have an economic perspective the didactical solutions of the existing e- learning products cover only partly the needs of users the technological and didactical concepts of e-learning products for disadvantaged learners are often years behind the state of the art

15. E-Learning for Disadvantaged Target Groups Seite 15Christian Pfeffer-Hoffmann – Online Educa 28.11.2007 questions to discuss Is there a chance to improve the quality and quantity of e-learning products for disadvantaged target groups by using concepts of modularisation and reusability of learning objects? What is the situation of disadvantaged target groups in other national e-learning markets?