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Global Online Fashion Leader TRICYCLE: Global Online Fashion Leader TRICYCLE Company Introduction The global online fashion leader to lead the times and.

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Presentation on theme: "Global Online Fashion Leader TRICYCLE: Global Online Fashion Leader TRICYCLE Company Introduction The global online fashion leader to lead the times and."— Presentation transcript:

1 Global Online Fashion Leader TRICYCLE: Global Online Fashion Leader TRICYCLE Company Introduction The global online fashion leader to lead the times and changes for a new age

2 Global Online Fashion Leader TRICYCLE: Tricycle is the leader of the fashion e-biz industry that combines fashion with IT technology. Tricycle- the true center of the online fashion industry! Tricycle Co., Ltd. is a leading fashion company that was established in 2001 with joint investments by the nations fashion powerhouses Deco, Daehyun, and Superior. Based on the many years of managerial experiences and expertise of those companies, halfclub.com, an online fashion shopping mall opened in 2001, now stands at the center of the nations name-brand online shopping industry. Our success story as a leading Fashion Portal continues! Tricycle launched OGAGE and halfclub in 2006 and they have successfully secured the leading position in the industry in only one year since their establishment. Standing on this success story, Tricycle launched its own brand Morris Coming Home in March 2007 to maintain its leadership and help lead the development of the industry. Moving forward with our mission of becoming a truly global fashion leader! Tricycle aims to become a fashion company that creates and brings the nations Fashion Values to the world. In partnership with numerous specialists in the fashion industry and based on its longtime experience, Tricycle now tries to advance to the world fashion markets to satisfy the needs of the customers of the world. Beginning with its first foreign-based corporation in China, Tricycle continues to grow to become a world-level fashion group. ABOUT US

3 Global Online Fashion Leader TRICYCLE: Company Name Tricycle Co., Ltd. President & CEO Choi Hyungsuk Location (Head Office) 3 rd fl. Sungboyeoksam bldg., 833-2, Yeoksam1-dong, Gangnam-gu, Seoul (Logistics center) 31-3 Seokhwa-ri, Yangseong-myeon, Anseong-si, Gyeonggi-do Phone [Switch board] ; Fax ~9 Capital KRW 2.6 billion Employees 127 (as of Jan. 2010, fulltime workers) Major shareholders Tomboy Co., Ltd., Ssamzie Co., Ltd., Superior Co., Ltd., Daehyun Co., Ltd. Business Scope E-commerce distribution business, fashion brand business Affiliated CompaniesIEHOUSE, ADPLUS, STYLET, OGAGE China (Shanghai) Web Sites Official web site of Tricycle (tricycle.co.kr) Fashion brand shopping mall halfclub.com (halfclub.com) Fashion trend shopping mall OGAGE (ogage.co.kr) Shopping mall for kids BORIBORI (boribori.co.kr) Shopping mall for name brand products Morris shop (mmoris.co.kr) Fashion trend shopping mall OGAGE China (ogage.cn) Overseas purchasing agent IEHOUSE (iehouse.co.kr) OVERVIEW

4 Global Online Fashion Leader TRICYCLE: Dec. Achieved annual sales of KRW 100 billion Oct. Overseas shipping service begun Mar. MORRIS COMING HOME launched Dec. Achieved annual sales of KRW 60 billion Mar. Fashion trend shopping mall OGAGE opened Dec. Achieved annual sales of KRW 35 billion Oct. Korean Click joined Online Top 100 list Jul. Chosen as the 1 st Hit Web site of 1 st half of 2004 Dec. Chosen as the Top 10 shopping mall in 2003 Dec. Achieved annual sales of KRW 15 billion Dec. Achieved annual sales of KRW 10 billion Dec. Daehyun and Superior became shareholders Apr. Company changed to Tricycle Co., Ltd. Dec. Deco and Ssamzie became shareholders Mar. Online shopping mall halfclub.com opened Apr. boribori off-line shop opened Feb. halfclub off-line shop opened Dec. Achieved annual sales of KRW 220 billion Dec. halfclub was awarded the Web award Korea 2009 prize Sep. Chosen as a management innovation company Apr. Admitted as a laboratory affiliated with a company Dec. halfclub was awarded the Web award Korea 2008 prize Apr. Shopping mall for kids BORIBORI opened Apr. Fashion community STYLET opened Feb. Construction of Anseong Logistics Center completed Jan. Acquired overseas purchasing agent IEHOUSE Jan. Chinese Web site of OGAGE ogage.cn opened HISTORY

5 Global Online Fashion Leader TRICYCLE: General Affairs Team General Affairs Team Brand Team OGAGE Division Halfclub Division Strategy & Planning Team Strategy & Planning Team Development Team Development Team ORGANIZATION WMD BORIBORI Strategy & Planning Affiliate marketing Ops. Planning MD Ops. Planning Tricycle consists of three core divisions of Products/Services/IT Technologies, and this convergence-style organization delivers differentiated competitive power. President IEHOUSE ADPLUS STYLET (OGAGE China) Affiliated Companies Managing Director

6 Global Online Fashion Leader TRICYCLE: History of CEO: Hyung Suk Choi 2006 ~ as of now Tricycle Inc., inaugurated as the CEO 2004 Tomboy Inc., inaugurated as the vice-president (500s Road shop directed in Korea) 1997 Sung-do, inaugurated as the CEO 1996 Sung-do Textile, inaugurated as the CEO 1993 Sung-do apparel, inaugurated as the executive director 1985 Graduated Thunderbird graduate school in Arizona 1980 Graduated Han-Yang University in Korea

7 Global Online Fashion Leader TRICYCLE: SALES DATA (hundred million won) Since 2001, sales increased by 50% annually, and has been playing a vital role in the fashion industry since. In 2009, achieved a KRW 220 billion turnover, and is making efforts to achieve a goal of KRW 300 billion in ,000 1,500 2, ,200 ( ) ,000 1,000 1, ,000

8 Global Online Fashion Leader TRICYCLE: 01 Leader of Online Fashion Distribution Marketing that Creates Values 02 World-class Company Pursuing Global Fashion Distribution Business 03 Pioneer in Fashion Business combining Fashion with IT Technology 01 Leader of Online Fashion Distribution Marketing that Creates Values 02 World-class Company Pursuing Global Fashion Distribution Business 03 Pioneer in Fashion Business combining Fashion with IT Technology 01 Proving integrated & effective solutions to fashion distribution industry 02 Maximizing customer satisfaction thru new services and value creation 03 Maximize shareholders value thru sound profits and growth 01 Proving integrated & effective solutions to fashion distribution industry 02 Maximizing customer satisfaction thru new services and value creation 03 Maximize shareholders value thru sound profits and growth VALUE VISION: VISION 2010 Service Contents IT Technology Product VISION 2010 MISSION

9 Global Online Fashion Leader TRICYCLE: VISION: GOAL Global Integrated Fashion Communication Group Japan 2015 Global Fashion Market leader Turnover KRW 400 billion Global Integrated Fashion Communication Group Turnover KRW 1 trillion 2010 Online Fashion IT Company Turnover KRW 170 billion 2008 IEHOUSE HALFCLUB OGAGE CHINA OGAGE JAPAN J&S EU Integrated Infra./Services Overseas sourcing capability/overseas marketing R&D/investment in new business Integrated Infra./Services Overseas sourcing capability/overseas marketing R&D/investment in new business Strengthen PB brand business Securing new business Additional advances into overseas markets Strengthen PB brand business Securing new business Additional advances into overseas markets Complete large-sized logistics center Introduce ERP Cooperative & open-type organization Complete large-sized logistics center Introduce ERP Cooperative & open-type organization

10 Global Online Fashion Leader TRICYCLE: Opened in Mar. 2001, the number of members of halfclub.com now stands at 3.5 million! A 65% of them are female members belonging to distinctive target segments, contributing to its leading position in the nations specialized online fashion shopping mall. And a 35% of them are active buyers with high loyalty whose repetitive purchasing rate is as high as 80%. The average daily visitors are 2500,000, raking first in the fashion category in rankey.com online survey. With more than 1,700 brands at the mall, it signed a contract in 2007 with DHL to provide overseas shipping service in a lower and faster manner. With the agent purchasing service by the affiliate company IEHOUSE, customers are now able to meet the new fashion trends and products popular in the U.S. SERVICE: halfclub.com The #1 Online Fashion Shopping Mall- Date opened Mar. 5, 2001 Number of Members 3,500,000 members Annual Buying / member60% Repetitive Buying 80% Average daily visitors 250,000 Number of Brands 1,700 brands

11 Global Online Fashion Leader TRICYCLE: Opened in Mar. 2006, OGAGE now boasts of more than 2.1million members and average daily visitors of as high as 2 million. With approx. 1,000 brands in the mall, they offer stylish, young fashion trends in the lowest prices, and also provide various services like Fashion DIY corner, Video Clips, Fashion Coordination, etc. OGAGE also features products of newly emerging fashion designers and of other special categories, and is currently ranked #2 in the online fashion mall category. SERVICE: OGAGE OGAGE- Fashion Trend Shopping Mall Date OpenedMar. 31, 2006 Number of Members2,100,000 members Annual Buying / member 30% Repetitive Buying75% Average daily visitors200,000 Number of Brands1,000 brands

12 Global Online Fashion Leader TRICYCLE: Having established its Chinese corporation in Shanghai in Aug. 2007, Tricycle opened its first offline fashion shop OGAGE China in the city. The shop is expected to play a pioneering role in Tricycles efforts to enter the huge Chinese fashion market. SERVICE: OGAGE CHINA Fashion Trend Shopping Mall OGAGE China Tricycle CHINA # West Nanjing Rd, Jingan District, Shanghai, PR CHINA Tel : / Fax : Shanghai

13 Global Online Fashion Leader TRICYCLE: The market size for clothes and products for kids is currently estimated at about KRW 2 trillion, and continues to show a rapid growth every year. Opened in 2008, BORIBORI is an online shopping mall for clothes and products for kids. In anticipation of the age of small- sized families with only 1 child, the mall offers a wide variety of the products for kids ranging from luxury to reasonably priced products Unlike the traditional children-oriented shopping malls, the mall features various contents for kids in an effort to provide a community where a range of information and contents on children are exchanged. SERVICE: BORIBORI Online Shopping Mall for Kids BORIBORI Date OpenedApr. 20, 2008 Members700,000 members Number of Brands500 brands Average Daily Visitor 50,000 Product LineKids clothes, products, daily living products

14 Global Online Fashion Leader TRICYCLE: Partnering with the overseas purchaing service provider IEHOUSE in Jan. 2008, Tricycle has secured a business platform with which to cover overseas as well as domestic fashion markets. By combining IEHOUSEs specialized know-how on overseas outsourcing with the existing shopping mall networks of halfclub.com, OGAGE, etc., Tricycle plans to create a distribution mall specializing in fashion products that deals with a wide variety of products from home and abroad. SERVICE: I HOUSE Overseas Purchasing Agent IEHOUSE Date Opened Nov.1, 2002 No. of Members 500,000 members Annual Buying/member 30% Repetitive Buying 70% Average Daily visitors 50,000 Brands Handled Famous brands like Polo, Abercrombie, Ugg etc.

15 Global Online Fashion Leader TRICYCLE: STYLET is an SNS (Social Network Service) Web 2.0-based online community site where members can create their own fashion style in the products of their interest by using the pic tool the site provides. Visitors can make their own shopping list, share it with others, or have themselves rendered with the list. SERVICE: STYLET Fashion Community for Own Fashion Statement, STYLET STYLETs share in the fashion category (rankey.com)

16 Global Online Fashion Leader TRICYCLE: SERVICE: PB(Private Brands) MORRISCOMING HOME Modern & Chic Morris coming home URBAN STYLE ON TIME TREND LADYs CASUAL Trend setting 25~35 ages target brand with Reasonable price and high quality Urban character casual that can satisfy fashionable Young men who like regard their fit and style as important A leading brand of modern look expressing urban sensibility Detail soft basic brand seeking after clam and elegant style Prefer soft silhouette and comfortable texture Produce MORRISCOMING HOME, NOM in oneself and Create co-work ship with Offline cooperation basis of BLOUSON

17 Global Online Fashion Leader TRICYCLE: SERVICE: Off-line Halfclub Date opened: Feb. 5, 2010 Location: Sinhyeon-ri, Opo-eup, Kwangjoo City, Kyonggido Business hours: 10:30 am ~ 9:00 pm (Weekend 10:30 am ~ 9:30 pm) Maximizing the efficiency by linking powerful products to on-line and off-line, can offer a high customer service. In addition, we are doing efficiently a various Public relations exercise such as releasing articles about fashion trend and market situation analysis, etc. Merge the on-and off-line business to amplify the synergy The effective Marketing & PR halfclub.com has been ranked No.1 in Fashion brand shopping mall group. By this profitable condition, we advanced into off line and we have provided high- quality customer service/ events/ discounts/ VIP service, etc under the identical conditions.

18 Global Online Fashion Leader TRICYCLE: SERVICE: Off-line Boribori Date opened: April.3, 2010 Location: I like dalki boribori shop, Heyri Colony of aritsts, 1652 Beopheung-ri, Tanhyeon-myeon, Paju-shi, Kyonggido Business hours: 10:00 am ~ 6:00 pm (Weekend 10:00 am ~ 9:30 pm) Offer much better service than other & Creative shop environment We have encouraged Boribori on-line shopping malls success and opened off- line shop Bori store in a place ilikedalki for kids in Apr. It provide a differentiated service such as rest area, shopping place, playgrounds. Bori store has an ideal condition for kids and mothers.

19 Global Online Fashion Leader TRICYCLE: (hundred million won) % (Year) On the fast track since December in 2008 Aim for 2009 hundred million won in 2009 Predicted 500 hundred million won in 2010 Achieved 300% selling growth over a span of just every year SERVICE: Off-line Ogage china

20 Global Online Fashion Leader TRICYCLE: SERVICE: ADDPLUS: Logistics Center 3PL Fashion Logistics Center ADDPLUS Having expertise on specialized online distributions, ADDPLUS has grown with halfclub.com and introduced an extensive range of technologies and equipment including the bar-code system, DPS, DAS, etc., delivering the most accurate and promptest logistics services. In 2008, the Company established a 3000 pyeong-sized logistics center in Anseong and also secured skilled personnel to leap forward as the logistics company specializing in fashion products. Location: San 31-3 Seokhwa-ri, Yangseong-myeon, Anseong-si, Gyeonggi-do Area : Site pyeong Building site- 770 pyeong Equipped: Temp-controlled warehouse Elevators and conveyors Fl.Floorage(m²)Space(Pyeong)PurposeDockCanopy subbasement Machine, electric room-- 1 st basement Fl.1, Storage, office-- 1 st Fl.2, Storage27M1 2 nd Fl.2, Storage-- *1 pyeong equals 3.3 square meters

21 Global Online Fashion Leader TRICYCLE: J&S, Tricycles US branch, is a global SCM company that, with its procurement expertise and under contracts with the nations companies on purchasing services, helps provide a stable supply to the companies by purchasing products either online or offline in the States. SERVICE: J&S: Logistics Center Global SCM Company J&S, INC. [J&S US Branch] [J&S STORE] Global SCM Service -Global Sourcing / Planning Consulting Service Global product outsourcing and consulting services -On / Offline Service / Order Management Service Offering prompt product purchasing service thru online or offline purchases -Warehousing Service/Checking-Packing Service Product inspection and repacking service assisted by optimized system -In/Out Bound Wholesale Delivery Service Prompt and safe delivery services Date OpenedFeb Location568 Bergen Blvd. Ridgefield, NJ Major Services Authorized Shipping Outlet Center: International Courier & Cargo Import/Export Goods Sourcing Warehousing Internet Shopping Trading USPS, FEDEX, UPS, DHL, Han Jin

22 Global Online Fashion Leader TRICYCLE: SERVICE: STATUS RanksWeb SitesSharesDaily VisitorsDaily Pages Viewed 1Halfclub.com17.04%170,0004,500,000 2OGAGE15.72%160,0002,800,000 3Fashionplus9.61%94,0003,400,000 Rankey.com (www.rankey.com) ranked Tricycles brands in the top places in the respective categorieswww.rankey.com Tricycle has a 30% share of the nations online fashion shopping markets. Ranks of Childrens Clothes Online Shopping Malls (rankey.coms Jan data) RanksWeb SitesSharesDaily VisitorsDaily Pages Viewed 1BORIBORI24.34%24,700590,000 2Cookie house12.61%15,000134,500 3ZIZIPAPA5.54%6,66543,000 Ranks of Name-Brand Online Shopping Malls (rankey.coms Jan data) Ranks of Childrens Fashion & Beauty Community (rankey.coms Jan data) RanksWeb SitesSharesDaily VisitorsDaily Pages Viewed 1Stylet49.14%35,020357,000 2Hippoper12.73%10,500196,000 3Musinsa9.57%6,700170,000

23 Global Online Fashion Leader TRICYCLE: PARTNERS OnlineBrand Through strategic cooperation with the nations portal service providers and large-sized shopping malls, Tricycle continues to maintain its leadership in the online fashion distribution industry.

24 Global Online Fashion Leader TRICYCLE: Location (Head Office) 3 rd Fl. Seongboyeoksam Bldg Yeoksam1-dong, Gangnam-gu, Seoul ( ) (Logistics Center) 31-3 Seokhwa-ri, Yangseong-myeon, Anseong-si, Gyeonggi-do ( ) Phone Tel Fax ~9 CONTACT TRICYCLE- THE RIGHT PARTNER that ensures the growth and success of your business


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