1. © Cambridge Silicon Radio 2010 Technologies in AVL and PIS From Chaos to Control Ashu Pande CSR India

2. © Cambridge Silicon Radio 2010 Our Three Technology Solutions Location CSR's Location solutions are based on industry-leading GPS/GNSS architectures and combine inputs from multiple sensor and radio signals to move the market far beyond traditional navigation and towards truly immersive location experience Connectivity CSR continues to lead wireless connectivity evolution with solutions supporting multiple wireless technologies, standalone or combined intelligently, from our popular and proven portfolio to deliver a seamless end-user experience AV CSR's Audio Visual solutions bring truly exceptional sound quality and imaging to a broad range of consumer devices, by combining our proprietary algorithms with our signal processing engines and software Page 2

3. © Cambridge Silicon Radio 2010 CSR : Current Office Network USA San Jose, CA NA HQ Phoenix, AZ Santa Ana, CA Cedar Rapids, IA Detroit, MI Dallas, TX Sunnyvale, CA Plantation, FL Burlington, MA Plano, TX USA San Jose, CA NA HQ Phoenix, AZ Santa Ana, CA Cedar Rapids, IA Detroit, MI Dallas, TX Sunnyvale, CA Plantation, FL Burlington, MA Plano, TX UK Cambridge Corporate HQ Manchester Belfast DENMARK Aalborg FRANCE Sophia Paris GERMANY Ingolstadt ISRAEL Haifa UK Cambridge Corporate HQ Manchester Belfast DENMARK Aalborg FRANCE Sophia Paris GERMANY Ingolstadt ISRAEL Haifa CHINA Shanghai Asia HQ Beijing Shenzhen Hong Kong CHINA Shanghai Asia HQ Beijing Shenzhen Hong Kong JAPAN Tokyo S. KOREA Gumi Seoul TAIWAN Chungli Taipei Hsinchu SINGAPORE Novena JAPAN Tokyo S. KOREA Gumi Seoul TAIWAN Chungli Taipei Hsinchu SINGAPORE Novena INDIA Bangalore Noida Mumbai INDIA Bangalore Noida Mumbai Page 3

4. © Cambridge Silicon Radio 2010 Positioning Technology Availability and Accuracy Communications Technology How this information comes to the operation center Processing Technology Capturing, processing and storing the data Mapping Technology Going where No map has gone before Data Analysis Technology Leverage Platform and Business logic to bring out Intelligence Page 4

5. © Cambridge Silicon Radio 2010 Availability and Accuracy opening new frontiers Page 5

6. © Cambridge Silicon Radio 2010 But is accuracy good enough Page 6

7. © Cambridge Silicon Radio 2010 Availability: Pushing the limits Indoors – Underpass and Multi Level Parking Page 7

8. © Cambridge Silicon Radio 2010 Positioning Technology Availability and Accuracy Communications Technology Beyond a data pipe Processing Technology Capturing, processing and storing the data Mapping Technology Going where No map has gone before Data Analysis Technology Leverage Platform and Business logic to bring out Intelligence Page 8

9. © Cambridge Silicon Radio 2010 Using communication to flag buses Jumping Red Signals Signal Jump Transmitter sends unidirectional Light Green and Signal Jump message Receptor in bus is awake at all times Receptor in bus tracks notification Jump is registered Bus/Signal/Time Information sent to the tracking server False Jumps are prevented via Light Green message BTLE SIGNAL JUMP

10. © Cambridge Silicon Radio 2010 Positioning Technology Availability and Accuracy Communications Technology How this information comes to the operation center Processing Technology Capturing, processing and storing the data Mapping Technology Going where No map has gone before Data Analysis Technology Leverage Platform and Business logic to bring out Intelligence Page 10

11. © Cambridge Silicon Radio 2010 Individual Vertical Solutions Page 11 Front EndPlatformDevice Tracking device Location Server Platform Web Application Front EndPlatformDevice Tracking device Location Server Platform Custom Integration with customer website Front EndPlatformDevice Tracking device Location Server Platform Web Application City Bus Tracking Para Transit Tracking Police Tracking

12. © Cambridge Silicon Radio 2010 Correct, Current, Contextual content drives Intelligence 24x7 – Monitor Server http AWS Cloud Locate and Track Platform servers SS licenses manager server SS Map FMS server SS GA server SS security server Location Enabled Services App1 Provider hosted server http App2 Provider hosted server http App3 Provider hosted server http SS Protocol Handler

13. © Cambridge Silicon Radio 2010 Positioning Technology Availability and Accuracy Communications Technology How this information comes to the operation center Processing Technology Capturing, processing and storing the data Mapping Technology Going where No map has gone before Data Analysis Technology Leverage Platform and Business logic to bring out Intelligence Page 13

14. © Cambridge Silicon Radio 2010 Flexible Map Server – capable of serving public and private map data Page 14

15. © Cambridge Silicon Radio 2010 User Generate Content opening new frontiers Page 15

16. © Cambridge Silicon Radio 2010 Positioning Technology Availability and Accuracy Communications Technology How this information comes to the operation center Processing Technology Capturing, processing and storing the data Mapping Technology Going where No map has gone before Data Analysis Technology Leverage Platform and Business logic to bring out Intelligence Page 16

17. © Cambridge Silicon Radio 2010 Enabling Multiple Services on a Single Platform Locate and Track Platform Telecom Service Provider

18. © Cambridge Silicon Radio 2010 Vehicle Tracking Page 18

19. © Cambridge Silicon Radio 2010 Estimated Time of Arrival – essential for Passenger Information Systems Page 19

20. © Cambridge Silicon Radio 2010 Automatic Vehicle Location Passenger Information System Enabling Multiple Services on a Single Platform Locate and Track Platform Telecom Service Provider

21. © Cambridge Silicon Radio 2010 Features Real Time Bus Alert System Personalized Bus Stop Alerts No GPS handset required No GPRS connection is required Works with Legacy/Feature Cell phones – About 4.5 million people in Delhi commute by Buses Revenue Generation Opportunity WhereismyBus

22. © Cambridge Silicon Radio 2010 WhereismyBus

23. © Cambridge Silicon Radio 2010 Automatic Vehicle Location Passenger Information System Enabling Multiple Services on a Single Platform Locate and Track Platform Where is My Bus Telecom Service Provider

24. © Cambridge Silicon Radio 2010 Features Real Time updates of Traffic Conditions to Commuters Capability to predict deeply congested and less congested roads in real time Less congested Road Sections are shown in Maroon Deeply Congested Road Sections are shown in Red Color On the left pane we can see top 20 most congested road sections with the average speeds in KMs per hour Traffic Report

25. © Cambridge Silicon Radio 2010 Traffic Report

26. © Cambridge Silicon Radio 2010 Automatic Vehicle Location Passenger Information System Enabling Multiple Services on a Single Platform Locate and Track Platform Where is My Bus Traffic Report Telecom Service Provider

27. © Cambridge Silicon Radio 2010 Features Drive time calculation from point A to point B Capability to find the fastest path taking into account real time traffic conditions –User can find out real time shortest path and fastest route by keying in the names of places i.e. ability to reverse geo code ensuring the user friendliness Shortest route is shown in Red color Fastest route is shown in Green color 5 most congested roads shown in left pane Trip Planning

28. © Cambridge Silicon Radio 2010 GeoPlan

29. © Cambridge Silicon Radio 2010 Automatic Vehicle Location Passenger Information System Enabling Multiple Services on a Single Platform Locate and Track Platform Where is My Bus Traffic Report Trip Planning Telecom Service Provider

30. © Cambridge Silicon Radio 2010 Features PCR Vans and Beat Constables are tracked in control center Calls coming to 100 number are logged and approximate location of user identified Shortest response route is calculated by Route Planning software based on current traffic conditions Appropriate response team is dispatched 100 and Emergency Dispatch

31. © Cambridge Silicon Radio 2010 Automatic Vehicle Location Passenger Information System Intelligence : Correct, Current, Multi Agency Services on a Single Platform Locate and Track Platform Where is My Bus Traffic Report Trip Planning 100 Emergency Dispatch Telecom Service Provider

32. © Cambridge Silicon Radio 2010 Page 32