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Apps in Automotive – Future Opportunities and Business Cases November 6 th 2013 Jack Bergquist – Senior Analyst IHS Automotive
© 2013 IHS Who is IHS Automotive? Powertrain & Alternative Propulsion Light Vehicle Sales Light Vehicle Production Component Sourcing and Supply Chain Medium & Heavy Commercial Vehicles Technology Analysis: Infotainment ADAS Supplier Sourcing Network Planning / Performance Management Same Day Analysis IHS Automotive delivers the most comprehensive range of business and product intelligence on automotive infotainment and communications technologies. Technology Analysis: Infotainment, Hybrid-EV, ADAS
© 2013 IHS Automotive Technology Solutions Group 3 IHS Automotive Technology Solutions Group Infotainment Systems ADAS/Safety HMI/ Usability Consumer Preference Hybrid EV Software & Apps
© 2013 IHS Western European Smartphone App Integration Unit Sales
© 2013 IHS Global Smartphone App Integration Unit Sales 5
© 2013 IHS European Telematics Sales 2010 to
© 2013 IHS Global Telematics Sales 2010 to
© 2013 IHS 8 Largest existing app ecosystem in the industry, still TBA for MyFord Touch Open architecture for app development worldwide Rich vehicle API data source to harness, also harnessing OpenXC Forecasted WW cum. sales of App-Enabled Fords – 13.6M units by 2018 Forecasted NA cum. sales of App-Enabled Fords – 10.4M units by 2018 Largest existing app ecosystem in the industry, still TBA for MyFord Touch Open architecture for app development worldwide Rich vehicle API data source to harness, also harnessing OpenXC Forecasted WW cum. sales of App-Enabled Fords – 13.6M units by 2018 Forecasted NA cum. sales of App-Enabled Fords – 10.4M units by 2018 Take- Away
© 2013 IHS 9 Open architecture for app development worldwide Rich vehicle API data source to harness Forecasted WW cum. sales of App-Capable GMs – 30.5M units by 2018 Forecasted NA cum. sales of App-Capable GMs – 17.2M units by 2018 Open architecture for app development worldwide Rich vehicle API data source to harness Forecasted WW cum. sales of App-Capable GMs – 30.5M units by 2018 Forecasted NA cum. sales of App-Capable GMs – 17.2M units by 2018 Take- Away
© 2013 IHS 10 Best Future Architecture for Automotive Apps? Apps OEM Chosen Driver Chosen Digital Media Input Smartphone Phone App Integration SW (E.G. MirrorLink) Apps Head Unit Software Based Flexible Platform Embedded Head Unit Apps CE App Store with Auto Apps Fast moving with lots of different apps – will need a standard to be truly effective
© 2013 IHS What Apps Have Respondents Paid Most for on Their Smart Phones 11
© 2013 IHS What Apps Have Respondents Paid Most for on Their Smart Phones 12
© 2013 IHS How Often do Users Use Web Radio in the Car? 13
© 2013 IHS Would Users Prefer to Have Embedded Navigation or Smartphone Based Navigation? 14
© 2013 IHS What Apps do Users Use Most Regularly in the Car? 15
© 2013 IHS What Apps do Users Use Most Regularly in the Car? 16
© 2013 IHS Is Privacy an Issue for Consumers? 17
© 2013 IHS Would Respondents Still Buy a New Car if it Didnt Offer Apps? 18
© 2013 IHS Downsides to Apps in Automotive for Developers Cost to integrate multiple SDKs. Lack of direct revenue opportunities. Loss of branding. Slower update cycles. Limits on usability and increased time and cost to create a safe HMI. 19
© 2013 IHS Benefits for App Developers for Apps in the Car Brand awareness? Drive more customers to your place of business / smart phone app? Direct revenue from app sales / vehicle manufacturer? Advertising? Others? 20
© 2013 IHS Panel – Automotive Apps Harnessing Car Connectivity Moderator – Jack Bergquist, Senior Analyst, IHS Automotive Ralf Hug – Consultant, Trajectory Group Theo Kamalski - Manager Regulatory Affairs and Patent Engineer Business Unit Automotive Robert Hrabak – Connectivity Specialist, General Motors 21
Applied Market Intelligence Electric Vehicle Software European Commission Project: IPTS-2009-J04-17-NC JRC/IPTS EU is behind in deployment Future has risk.
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