Presentation on theme: "Apps in Automotive – Future Opportunities and Business Cases"— Presentation transcript:
1Apps in Automotive – Future Opportunities and Business Cases 3/31/2017 5:04 PMApps in Automotive – Future Opportunities and Business CasesNovember 6th 2013Jack Bergquist – Senior Analyst IHS Automotive
2Who is IHS Automotive?3/31/2017 5:04 PMC u s t o m S o l u t I o n sSame Day AnalysisNetwork Planning / Performance ManagementSupplier SourcingComponent Sourcing and Supply ChainLight Vehicle SalesTechnology Analysis:Infotainment ADASPowertrain & Alternative PropulsionTechnology Analysis: Infotainment, Hybrid-EV, ADASLight Vehicle ProductionIHS Automotive delivers the most comprehensive range of business and product intelligence on automotive infotainment and communications technologies.Medium & Heavy Commercial Vehicles
8Largest existing app ecosystem in the industry, still TBA for MyFord Touch Open architecture for app development worldwideRich vehicle API data source to harness, also harnessing OpenXCForecasted WW cum. sales of App-Enabled Fords – 13.6M units by 2018Forecasted NA cum. sales of App-Enabled Fords – 10.4M units by 2018Take-Away
9Take-Away Open architecture for app development worldwide Rich vehicle API data source to harnessForecasted WW cum. sales of App-Capable GMs – 30.5M units by 2018Forecasted NA cum. sales of App-Capable GMs – 17.2M units by 2018Take-Away
10Best Future Architecture for Automotive Apps? 10-20 AppsDriver ChosenOEM ChosenEmbedded Head Unit AppsApps Head UnitSoftware Based Flexible PlatformDigital Media InputFast moving with lots of different apps – will need a standard to be truly effectivePhone App Integration SW (E.G. MirrorLink)CE App Store with Auto AppsSmartphone
11What Apps Have Respondents Paid Most for on Their Smart Phones
12What Apps Have Respondents Paid Most for on Their Smart Phones
18Would Respondents Still Buy a New Car if it Didn’t Offer Apps?
19Downsides to Apps in Automotive for Developers Cost to integrate multiple SDKs.Lack of direct revenue opportunities.Loss of branding.Slower update cycles.Limits on usability and increased time and cost to create a “safe” HMI.
20Benefits for App Developers for Apps in the Car Brand awareness?Drive more customers to your place of business / smart phone app?Direct revenue from app sales / vehicle manufacturer?Advertising?Others?
21Panel – Automotive Apps Harnessing Car Connectivity Moderator – Jack Bergquist, Senior Analyst, IHS AutomotiveRalf Hug – Consultant, Trajectory GroupTheo Kamalski - Manager Regulatory Affairs and Patent Engineer Business Unit AutomotiveRobert Hrabak – Connectivity Specialist, General Motors