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Americas Leading Food & Cooking Website Sells the Sizzle in Canola Oil Esmee Williams Vice President, Marketing & Partner Affairs.

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Presentation on theme: "Americas Leading Food & Cooking Website Sells the Sizzle in Canola Oil Esmee Williams Vice President, Marketing & Partner Affairs."— Presentation transcript:

1 Americas Leading Food & Cooking Website Sells the Sizzle in Canola Oil Esmee Williams Vice President, Marketing & Partner Affairs

2 | 2 Time Saving Shortcuts 1956 Cake Mix Appliances Frozen Dinners JELL-O ®

3 | 3 Time Saving Shortcuts 2006 Break & Bake Cookie Dough Microwaves Dinner Kits Salad in a Bag

4 | 4 Dinner Inspiration 1956 TV Dinners Friends & Family Cookbooks/ Magazines BLT

5 | 5 Dinner Inspiration 2006 Turning on Your TV Friends & Family Websites/ /Mobile Double-Bacon Cheese Burger

6 | 6 Quick Dinners 1956 Salmon Loaf 1 Hour 11 Ingredients Chop, Mix, Bake, Slice

7 | 7 Quick Dinners 2006 Salmon Pizza 10 Minutes 5 Ingredients Assemble & Serve

8 | 8 Consumer Expectations Better Bigger Faster Cheaper More Convenient

9 | 9 Cooking On The Web 50 Million on-line home cooks 500 Million recipe searches via search engines 125 Million recipes viewed on Allrecipes.com 25% YOY Growth +88MM New Home Cooks

10 | 10 About Allrecipes.com Established 1997 Worlds Leading Online Recipe & Cooking Website 25MM Home Cooks 60% Prepare 5+ Meals at Home/Week 60% Seek Health & Wellness information online 77% Visit grocery store same day as Allrecipes visit 76% of users likely to purchase brands associated with recipes 85% of users add to shopping lists based on Allrecipes visit 90% consider site an important asset for meal planning Community Powered - Real Solutions from Real People Recipes, Reviews, Meals, Photos Online Food & Recipe Technology Leader Power sites for SuperTarget, Albertsons, Tesco & Safeway

11 | 11 Prominent Exposure on Internets Most Traffic Food Home Page Homepage 25MM Visits Creating Demand for Canola Oil Among the Internets Most Engaged & Active Home Cooks

12 | 12 Dedicated CanolaInfo website within Allrecipes.com network 15,000 views with 60% click-through to additional CanolaInfo content CanolaInfo branded recipes on Allrecipes.com CanolaInfo focused articles on Canolainfo.org Content updated to keep users returning CanolaInfo Micro Site

13 | 13 CanolaInfo Branded Recipes Drive Product Trial CanoloInfo branded Recipes create preference and drive trial for Canola oil by providing timely and relevant consumption ideas Strongly associated with CanolaInfo through Logo Recipes viewed by 70,000 Allrecipes.com users

14 | 14 Prominent CanolaInfo banner advertisements targeted to: health focused home cooks recipes with oil ingredient salad and seafood recipes 6 Million advertising impressions Pinpoint Targeting

15 | 15 User Testimonials

16 Thank You!


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