2 Tradedoubler & The Body Shop Affiliate Program Introduction Verity Beard- Account Manager
3 Agenda Introduction to Body Shop Brand – Body Shop then and now – Body Shop USPs and Customers The Body Shop affiliate program with TD – General information – Body Shop strengths – Initiatives on the go – Dedicated affiliate hub with FusePump – Results and future focus
4 The Body Shop Brand Background Founded in 1976 - Anita Roddick View to sell affordable cosmetics made from natural products. Started with 25 products and hand- written labels
5 The Body Shop Brand in 2012 Today: The Body Shop sells more than 1,200 products Over 2,500 stores Presence in over 60 markets Purchased by LOreal in 2006 for estimated $1.4bn
7 Brand Values The Body Shops values and ethical policies are what they believe really sets them apart from other cosmetic and beauty brands Supporter of the Big Issue Minimal Packaging STOP campaign against sex trafficking of young people
8 Who are the Body Shop Customers? 90% of customers are women Range of age (18-60) and social demographic (type B&C) New focus = attracting generation Y females: -Born in 1980s -Socially aware, tech savvy and brand savvy -Affinity to health and beauty
9 Why sign up to be a Body Shop affiliate with Tradedoubler? Whats in it for you?
10 General Program Information Launched with Tradedoubler in Q3 2008 CPA is split according to type of customer – 6% commission on sale from an existing Body Shop customer – 12% commission on sale from a new Body Shop customer 45 day cookie period Dedicated Tradedoubler Account Management team: Verity Beard Account Manager Rob Kabrovski Account Manager Ben Mannheim Account Director Wafae Bouari Account Assistant
11 What makes women click on online ads? Q26. To what extent do you agree with the following statements? (Strongly agree / agree) – n= 4482 The two main reasons why women click on an online advert are offers/competitions and to find out more about a product.
13 Affiliate Program Performance Opportunity to partner with popular retail brand Particular success as gift purchases Two key periods for online sales: – Mothers Day: sees 15% of all online sales – Christmas (Nov & Dec): responsible for bulk of annual sales
14 Multi-channel: initiatives on the go.. Online/Offline (in-store) code redemptions Opportunity to align online and in-store offers Unique affiliate code given to affiliates that can support in-store promotions 4% CPA on all in-store sales Allowing the brand to use online affiliate partners to drive store footfall m.commerce site Tracking live for affiliates 10% CPA for all sales via m.commerce site
15 Dedicated Affiliate Hub www.thebodyshopaffiliates.com Hub designed by FusePump and launched with TD affiliates in Q4 2011 Benefits and uses of a hub: See the complete set of tools and content available for The Body Shop all in one place Build and deploy bespoke feeds and content units in minutes Keep up-to-date with new opportunities and promotional tools
16 Dedicated Affiliate Hub AdCreator tool: display of dynamic Ads in form of creative banners Updates dynamically according to feed i.e. no manual update needed Tracking automatically incorporated through hub Select own ad size/ product range/ colour scheme FeedCreator tool: customize your own Body Shop product data feed Create multiple product data feeds for your site. Tracking automatically incorporated through hub WidgetCreator: create a customized banner with which users can interact Showcase price, category and product graphic Easily embedded on site using HTML code Tracking automatically incorporated through hub EXCLUSIVE to TD affiliates: Coull Videos Grab video creative to host on site, showcasing specific/multiple Body Shop ranges. Get awarded 8% commission on all sales for all customers using video content
18 Results & Focus going forward.. Results: Overall program sales: 66% YoY increase Overall program revenue: 96% YoY increase AOV: £19.19 (2010) to £22.66 (2011) : 18% YoY increase Future focus: NEW customers: we want more! Content sites: we want more! Competitions: we can do these; let us know what your idea is & well look into it
19 Want to work with The Body Shop? Email: firstname.lastname@example.org Affiliate Hub: www.thebodyshopaffiliates.com