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Events Carrier by Ion Connexions The guarantee way of bringing awareness to the events and your brand name to the mass public through a new form of media.

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Presentation on theme: "Events Carrier by Ion Connexions The guarantee way of bringing awareness to the events and your brand name to the mass public through a new form of media."— Presentation transcript:

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2 Events Carrier by Ion Connexions The guarantee way of bringing awareness to the events and your brand name to the mass public through a new form of media communication

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4 The Situation High marketing costs? Effectiveness of traditional marketing and promotional tools? New ways to reach customers? Want to know the exact number of people your message can get to on the exact day you wish?

5 Customers Want…. Changing paradigm –A TV screen in every subscribers hands –Ease of use Interactive, local services –Targeted marketing –Location based services –Ability to obtain targeted, personalized information –Alert updates based on subscribers lifestyle and preferences

6 What You Need New Media of Communication Knowledge and Effectiveness Value Additional Benefit Increase Revenue Quality Value Customer Satisfaction

7 What We Can Provide New form of media communication Reach is known and guarantee Scalable Frequency Additional customer service Enlarge customer base let my back office become the front office for someone else Jack Welsh, while CEO of GE, on the subject of outsourcing non core activities

8 Your Situation Our Service

9 Introduction to the Events Carrier Customers are MOBILE Go MOBILE with Events Carrier via SMS Text Messaging service

10 Your Situation Our Service SMS Delivery Channel

11 What is SMS SMS stands for Short Message System >90% current cell phones in Canada are SMS enabled Receiving SMS messages is free Guaranteed reach - Sales & Promotional Messages No long distance charges

12 Sample Promotion Sample message delivered to a Nokia 6100 mobile telephone XXX Ltd. 50% off Nov 21 – 23 Dont miss! OptionQuit

13 Facts on SMS Cell phone users 30% North America SMS message usage 400% Interoperability among 4 major carriers = More widespread Sales & Promotional messages. Mobile marketing via is already big business is Europe and North American market is poised for takeoff now Response to SMS = five times better than direct mail

14 Driving Forces for the Growth of Mobile Communications Users Continuous price drop due to economies of scale Efficiency A trendy thing to use New technologies expanding into new markets Aggressive advertising & promotional campaigns on the services

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16 The Process Flow

17 The Process

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19 Comparison between traditional marketing programs and Events Carrier Traditional Large effort Lots of manpower Reach is unknown High cost Complicated Events Carrier Little effort Highly automatic–minimum manpower Guarantee reach Extremely low cost Simple and effective Frequency is scalable Enhance company image Additional customer care/retention benefits at no extra cost

20 Market Opportunity: Web & Wireless Source Dataquest, 1998 Worldwide Web Growth (PCs on Internet) (MM) Worldwide Wireless Growth (Subscribers) Source: Strategis Group,

21 Success of SMS From a recent study in UK, we can see there is an excellent ROI by using SMS MediumResponseInvestment Direct Mail30%£1,000,000 SMS Text Messaging 25%£100,000 Telemarketing15%£500,000 The cost of a test message is about 10% of the cost of direct mail, including production and creative, and about 20% of the cost of telemarketing, which garners much lower response rates.

22 Examples of SMS Usage Canada/USEuropeAsia Ottawa is using SMS to deliver requested travel information to its visitors CBC is using SMS to deliver subscribers opt-in news headlines Mr. Ad Goods in UK and Germany delivers SMS advertising message to selected subscribers Numerous racing results are delivered through SMS

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24 Investment Analysis A negligible investment cost compare to the enormous marketing and special promotional investment your company spends annually

25 Key Benefits Very Low Investment Mass population reach Guarantee Reach Guarantee Frequency according to your wish Increase Awareness Increase Revenue Expand Customer Base Provide additional Customer Service and Retention Channel

26 Subscribers Word of mouth Affiliate with mobile communication carriers as a joint program event Affiliate with participated retailers and events organizers Affiliate with major credit cards as a free value added benefits to their card members No charge for subscribers Absolute no SPAM messages to ensure subscribers confidence

27 Summary Events Carrier provides a new way and media to communicate your messages to the mass population of wireless service users. It is extremely low cost and can also be regarded as an additional means of providing extra customer service with a result of enhancing customer retention effort


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