1. DEPARTMENT OF COMMERCE

2. MISSION To prepare future professionals to blossom in the local, national and global markets by equipping with depth theoretical and practical knowledge in business education.

3. OBJECTIVE To provide high quality business education to the students and thus enable them to be confident and well- equipped with the knowledge and skill needed in the national and global markets vis-à-vis to provide extension service to the community in the form of the extension lectures, seminars and conferences on the most relevant topics.

4. FUNCTIONAL AREAS Faculty Students Supporting staff Special Assistance Programme Library Computer lab

5. Research Publications Awards and Achievements National and International Collaborations Thrust Areas Weak Areas

6. FACULTY PROFILE Professors = 5 (one on deputation) Associate Professors = 2 (one on long leave) Lecturers = 2

7. FACULTY PROFILE Dr. Santosh Gupta Head & Dean Dr. R. D Sharma Professor and SAP Coordinator Dr. Desh Bandhu Professor (BOSE Chairman) Dr. S. P Gupta Professor Dr. Neetu Andotra Professor & Dy. Coordinator SAP Dr. Alka Gupta Reader (on leave) Dr. Hardeep Chahal Reader Dr. Gurjeet Kour Sr. lecturer Jeevan Jyoti Lecturer

8. FACULTY SPECIALISATION Dr. Santosh Gupta HRM, EDP & Research Methodology Dr. R. D Sharma Marketing, Banking & Consumer Behaviour Dr. Desh Bandhu Taxation & Tourism Dr. S. P Gupta Micro Economics & Finance Dr. Neetu Andotra Marketing, Management & Legal Issues Dr. Alka Gupta Taxation & HRM Dr. Hardeep Chahal Marketing & Accounts Dr. Gurjeet Kour Banking & Quantitative Techniques Jeevan Jyoti Finance & Taxation

9. PROF. SANTOSH GUPTA HEAD & DEAN Qualification =DBM, M. Com & Ph. D. Teaching Experience =22 years Paper Published =10 Books written =4

10. PROF. R.D SHARMA SAP COORDINATOR Qualification =M. Com & Ph. D. Teaching Experience =28 years Paper Published = Books written =

11. PROF. DESH BHANDHU PRESENTLY ON DEPUTATION Qualification =DBM, M. Com & Ph. D. Teaching Experience =23 years Paper Published =20 Books written =2

12. PROF. S.P GUPTA Qualification =M.Com & Ph. D. Teaching Experience =27 years Paper Published =15 Books written =2

13. PROF. NEETU ANDOTRA DY. COORDINATOR SAP Qualification =M. Com, Ph. D. & LLB (ACD) Teaching Experience =20 years Paper Published =30 Books written =4

14. DR. ALKA GUPTA ASSOCIATE PROFESSOR (ON LONG LEAVE) Qualification =M. Com & Ph. D. Teaching Experience =12 years Paper Published =10 Books written =3

15. DR. HARDEEP CHAHAL ASSOCIATE PROFESSOR Qualification =M. Com & Ph. D. Teaching Experience =12 years Paper Published =25 Books written =2

16. DR. GURJEET KOUR ASSISTANT PROFESSOR Qualification = M. Com, M. Phil & Ph. D. Teaching Experience = 9 years Paper Published = 10 Books written = 1

17. Ms. JEEVAN JYOTI ASSISTANT PROFESSOR Qualification = M. Com, M. Phil. Teaching Experience = 2 years Paper Published = 10

18. RESEARCH PROJECTS Strategy of Marketing Orientation in Indian Rural Banking (ICSSR), Rs. 1,22,600 MKTEFFEC- Multi-Item Scale for Measuring Effectiveness in Indian Consumer Banking Through Customer Judgement (UGC), Rs. 2,58,540 Economic Cooperation Among SAARC Countries (UGC) Rs. 2,96,200 Strategies for Increasing Patient satisfaction In Rural Health Services in J&K (University of Jammu) Rs. 12,000 MKTEFFEC- A Multi-Item Scale for Measuring Effectiveness in American Consumer Banking Through Customer Judgement (Government of USA) US $ 21,000

19. Marketing Logistics of Seeds-A Case Study of Agriculture Sub Division Samba of Command area Development, Jammu (University of Jammu) Rs. 12000 Effective Entrepreneurship Development in J&K State- A Case Study Rs. 12000 Socio-Economic Study of People of Chhamba and Jourian (University of Jammu) N.A Taxes and their incidence in Jammu and Kashmir(IASSR) N.A Measurement of Customer Satisfaction in Indian Banking Services (UGC) Rs. 8,76,600 CONSAT: Multiple Item Scale for Measuring Consumer Satisfaction in National Health Care Services (UGC) Rs. 2,08,000

20. Impact of Watershed on Agricultur Productivity in sub-Tropical Zone of J&K State- A Case Study of Sue-Chaker Micro Watershed of Udhampur District (UGC) Rs. 3,96,400 Consumer Satisfaction in Banks: cooperative Banks in Jammu and Kashmir (UGC) Rs. 2,64,560

21. Metamorphosis-A Journal of Management Research, IIM(L) Decision, IIM(K) Management Review (IIM B) Journal of Asian Entrepreneurship and Research NICE Journal of Business Journal of Services Research, International Journal of Management, Indian Journal of commerce, The Business Review, Business vision PAPER PUBLISHED

22. GITAM Journal of Management, Journal of Health Management, Apeejay Business Review the Business Milieu, Journal of Rural Development The Excellence Indian Journal of Marketing Indian Journal of Training & Development University News Tourism Development Journal ICFAI Journal of Entrepreneurship/ Operations Management

23. Service Marketing Engineering Economics Research Methodology Marketing Effectiveness in Consumer Banking. Research Methodology in Commerce and Management Marketing Effectiveness in Banks Population Growth and the Problem of Unemployment Human Resource Management: Concepts & Practices Service Marketing in Housing Finance Institutions Watershed and Agriculture Production Elementary Education and Serva Shiksha Abhiyan Marketing Management of Forest Products BOOKS

24. STUDENTS PROFILE Admission A candidate to be eligible for admission to M. Com. degree programme, must have passed the qualifying examination in commerce stream i.e. B. Com. The candidate with following qualifications shall also be eligible and considered for admission against 5% each of the total number of seats in the programme. (a) Having passed B.A./B.Sc. examination in Ist Division. (b) Having passed one year degree programme in Diploma in Business Administration with atleast 48% of the aggregate marks, after graduation (c) Having passed B.B.A examination.

25. Programmes/Courses Offerred The Department is currently running the following courses : Two-years Master's Degree Programme in Commerce (Four Semesters) One-year Programme in M.Phil (Two semesters) Pre Ph.D and Ph.D courses.

26. Other Activities: The Department in addition to the current programmes is involved in the following activities: Conducting classes and organizing personal contact programmes for the students pursuing their M.Com course through Distance Education. Conducting regular M.Com classes of the Migrant Students of Kashmir University. Counseling Management Students of IGNOU Regional Centre, Jammu.

27. No. of seats for various courses Degree Intake ( students per year ) M. Com.52 students M.Phil.10 Students Ph.D.06 Students

28. M. PHIL/PH. D. M. Phil Ph. D 25 18 15 12 Completed In Progress

29. JRF/NET/SLET Anuja Sharma, JRF, 1987 Harmeet Singh, JRF, 1988 Harjeet Singh, JRF, 1988 Darshan K. Khajuria, NET, 1990 Satvir Kour, NET, 1991 Jyotika Bhasin, NET, 1992 Lovely Gupta, NET, 1996 Gurjeet Kour, NET, 1997 Sushma Mawa, NET, 1996 Jatinder Misra, NET, 1999

30. Ekta Verma, NET, 1997 Harshita Arora, SLET, 1999 Kasturi Lal, NET, 2001 Rekha Gupta, NET, 2001 Sunita Kanchan, NET, 2001 Harbans Lal, NET, 2004 Tarsem Lal, NET, 2004 Deepshikha Sharma, JRF, 2006 Bindiya Balwal, NET, 2006 Rahul Rangotra, NET, 2006 Ravi Kumar, NET, 2006 Bhupinder Kour, NET, 2007 Shivani Mehta, JRF, 2007 Jyoti Behal, NET, 2008 Chrandeep Handa, NET, 2008

31. Objective & transparent internal assessment test Quizzing Seminars Presentations Industrial visits Interactive discussions Research presentations by faculty members Extension lectures from experts: GNDU, Delhi School of Economics,University of Kashmir, AMU, IIM(L), University of Calcutta. TEACHING INNOVATION

32. PLACEMENTS Dr. Mahesh C. Gupta, a student of the Department is serving as Professor of Operations Management, College of Business, University of Louisville, Kentucky, USA. Dr Sitaram Sharma, PhD Scholar of our Department, is teaching in University of Almaya, Ethopia. Several of our students have been inducted in the semi govt. and govt. jobs and are holding key positions. A number of our students are working in the Corporate sector in such companies as the HEG Ltd., Citi Bank, Thompson India Ltd. and Oswal Group, Genpact etc. A number of our students are self engaged and are practicing professional Chartered Accountants, Cost Accountants and Company Secretaries.

33. SUPPORTING STAFF M.P RainaAsstt. Librarian Karnail SinghSr. Asstt (Office) Ramesh ChanderSteno-typist (Office) Bhagwan DassJr. Asstt (Office) Vagish KumarComputer Asstt (Cont.) Braham Pal Library Attendant Balbir KumarOrderly (Office) Abdul Qayoom MalikOrderly (Office)

34. SAP in Commerce was given in the thrust area of Service Marketing with a financial support of Rs. 30.95 lakhs from UGC for three years w.e.f April 2004. It was further upgraded to the level of DRS of UGCs SAP Scheme. Till date, a number of academic activities have been organized under the scheme: Two Day national Seminar on Challenges and Opportunities before Service Marketing on 2.3.06. Workshop on Research Design and Methodology on June 06-07, 2006 SPECIAL ASSISTANCE PROGRAMME-DRS

35. Two day National Seminar on Challenges and Opportunities before Service Marketing on 6-7.3.06 Two day national Seminar on Challenges and Opportunities before Service Marketing on March 14-15, 2005 Two-Day Workshop on Research Design and Methodology organized June 6-7, 2006. One day Best Scholars Seminar for Best paper Award on 22nd June 2007. A large number of students were trained in tally software. Visiting faculty under SAP from Bhavnagar University, Osmania University, Panjabi University, M.S Baroda University, University of Rajasthan,BHU etc.

36. COMPUTER LAB It is air conditioned and equipped with15 multimedia systems 4 systems have internet connection 3 systems are loaded with SPSS software 1 system loaded with AMOS software 1 dot matrix printer, 2 LCD projectors 1 server

37. LIBRARY Total No. of books4557 Almirahs 20 Computer1 Study tables4

38. JOURNALS SUBSCRIBED Journal of Small Business Management Journal of Entrepreneurship The University News Advances in Developing Human Resources Asia Pacific Journal of Management Global Business Review Management Accounting Research

39. GITAM Journal of Management, Journal of Health Management, Apeejay Business Review the Business Milieu, Journal of Rural Development The Excellence Indian Journal of Marketing Indian Journal of Training & Development University News Tourism Development Journal ICFAI Journal of Entrepreneurship/ Operations Management

40. Marketing Effectiveness in Consumer Banking. Research Methodology in Commerce and Management Marketing Effectiveness in Banks Population Growth and the Problem of Unemployment Human Resource Management: Concepts & Practices Service Marketing in Housing Finance Institutions Watershed and Agriculture Production Elementary Education and Serva Shiksha Abhiyan Marketing Management of Forest Products Service Marketing BOOKS

41. University Lousiville, Lousivelle, Kentucky, USA. Orlaea College of Business California Polytechnic State University San Luis Obispo (USA). Compenhagen Business School Copenhagen, Denmark. Graduate School, Sripatum University, Bangkok, Thailand. School of Management, Asia Institute of Technology and Graduate School, Bangkok University, Bangkok, Thailand. NATIONAL/INTERNATIONAL COLLABORATIONS

42. Logistics Research Centre, Heriot-Watt University, Edinburgh, United Kingdom. University of Cnaterbury, New Zealand. Christchurch College of Education, Canterbury, New Zealand. Faculty of Law and Management, University of Martitius, Reduit, Mauritius. School of commerce, University of Adelaide Australia. James Cook University, Australia

43. Prof. N.S. Gupta Nominated by the UGC as National Lecturer in the year 1988. Prof. R.D. Sharma US Fulbright fellowship, 1992-93, University of Rhode Island, Kingston, (USA) Prof. R.D Sharma received the Best Business Academic of the Year(BBAY) 2005 Gold Medal & Prof. Neetu Andotra got silver medal at the 58th All India Commerce Conference held by Faculty of Commerce and Management Studies, Mahatma Gandhi Vidyapith, Varanasi on December 27-29, 2005. AWARDS AND RECOGNITION

44. Dr. Hardeep Chahal availed International Grant for British Academy Awards for International Collaboration,Association of Commonwealth Universities,London (May-Sept. 2005. Earlier she was visiting fellow to South Asian Universities.

45. Faculty members are engaged in various academic activities with UGC, University of Delhi, MD University Rohtak, Guru Nanak Dev University, Panjab University, ICSSR, Finance and Education Ministries of J&K state, J&K Public Service Commission, J&K BOSE etc. Faculty members are members of various University bodies and committees ACADEMIC/NON-ACADEMIC ACTIVITIES

46. Seminar on Women Potential:Key to Productivity and Quality of Work Life in Collaboration with Centre for Women s Studies,JU Two Day National Seminar on Contemporary Issues in Taxation and Finance in Jammu & Kashmir on June 3-4,2008 SEMINARS/CONFERENCES

47. Masters Degree Programme in Marketing Science (MMSc) M.Com Professional M.Com with specialization (Accounting, Finance, HRM & Marketing) Centre for Industry-Academia Interaction Centre for Research Methodology THRUST AREAS

48. Building: To run classes, Library and for faculty One position of a Associate Professor and two positions of Assistant professor GRAY AREA

49. THANK YOU