1. Travel and Tourism Program, International College Dr. Hsuan Hsuan Chang Director of Travel and Tourism Program of International College Assistant Professor of Department of Leisure and Recreation Management Ming Chuan University

2. Contents Program History Basic statistics MGO Achievements Resources Course appraisal example

3. Graduate School of International Affairs Program of International Business & Management Program of Journalism & Mass Communication Program of Applied Computing Program of Travel & Tourism Program of Electronic Engineering Department of Teaching Chinese as a Second Language International College Program Taipei Campus

4. Basic Statistics Student Enrollment Bachelor’sExchange Students International Students Local Students 13 Program of Travel and Tourism 4669

5. Basic Statistics Full-TimePart-Time Associate Professor14* Assistant Professor3 Instructor1 *shared with Tourism School

6. Mission The aim of the Travel and Tourism program in the International College is to nurture personnel with the knowledge and skills for professional planning and management, combining both theory and practice in travel and tourism related services, so that graduates are not only able to work in the tourism industry, but to improve the quality of this industry and the competitiveness of Taiwan’s International Tourism industry.

7. Goal The Travel and Tourism Program provides multi-faceted, superior, accessible and affordable instruction and learning opportunities to students covering a wide range of social, psychological, economic and environmental aspects of tourism, leisure, recreation and hospitality. Thus, we prepare educated and productive citizens who can meet the rigorous challenges of an increasingly diverse domestic society and an ever- changing global community. Our goals are as follows:

8. Goal G1: To make teaching excellence a reality G2: To provide individualized, up-to-date, and relevant instruction in a highly student-oriented and internationalized environment G3: To prepare students with professionalism through an international standard program, integrating theory with industry operation, and internship practice G4: To provide advice and training that is instrumental in growing the stature and professionalism of our businesses, societies and global market

9. Core Competencies C1 Ability to understand international travel and tourism discipline C2 Excellent ability in written, oral communication skills and clear expression in more than one language (communication skills) C3 Ability to compete for management positions and to secure upward mobility C4 Ability to work and interact with people with diversified culture backgrounds through team-spirit and respect (interpersonal skills)

10. Core Competencies C5 Ability to think logically and critically and solve problems C6 Ability to apply academic knowledge to reality C7 Ability to develop the love for learning, the habit of independent, self-learning C8 Ability to promote the importance and essentiality of travel, recreation and leisure for the health of all people and societies C9 Ability to manage this ever-changing industry with confidence, professionalism, good ethical judgment and social consciousness

11. Faculty Achievements Academic performance  Dr. Hsuan Hsuan Chang Published 17 academic works both in Taiwan and abroad 2 journal papers Received grants from National Science Council for 3 years. Advises 1~2 graduate students per year Advisor of undergraduate student project theses

12. Faculty Achievements Academic performance  Dr. Miko published 3 books in professional industry 2 articles in professional books 28 articles in professional journals participated in 17 international seminars participated in 23 seminars in U.S.A. has been awarded multiple times

13. Faculty Achievements Academic performance  Dr. Jamina has worked in travel agencies and relevant industry for 15 years Received student scholarship during her Ph.D at University of Exeter presented in 3 seminars published academic works are now being processed

14. Faculty Achievements Academic performance  Dr. Ho has worked for the airlines for ten years 9 academic publications 2 publications for professional seminars Participated in a project for National Science Council

15. Faculty Projects The Travel and Tourism Program faculty are currently responsible for research projects in specializations including the following:  Senior leisure and recreation study  Children’s play and intelligence development  Leisure and recreation planning and management  Marketing management and consumer behavior in tourism and travel industry

16. Faculty Projects Economic impact analysis for tourism, leisure and recreation industry Tourism images for tourism destination The Application of Information Technology in Tourism Industry The Role of National Tourism Websites on Destination Marketing Tourists’ behavior and psychology analysis The development strategy for airline industry The special programs for loyalty customers in airline industry Taiwan’s domestic air marketing strategy and trend development

17. Program Resources People The most important resources of the Travel and Tourism Program are people: our students, our faculty and our staff. Each faculty member has his/her own research room on campus, weekly offers six office hours for students, and serves as a class advisor. Cooperation with other units All manner of support and resources are provided by the program staff, the International Student Advising Office and International Education and Exchange division. Furthermore, professional advice and consultation are provided by Career Planning and Counseling Center.

18. Program Resources Library resources The MCU library supports the research endeavors of the students and faculty of Travel and Tourism Program by providing:  898 books in Chinese and 4,340 books in foreign language,  401 types of professional and academic-oriented journals in Chinese and 167 in foreign language,  62 tourism and leisure related databases,  438 types of multi-media data sources and 50 in foreign languages. Moreover, the School of Tourism library is also accessible to students, with a variety of books, magazines, journals, students’ theses and research projects, videos, tapes and so forth.

19. Program Resources Books- Chinese Books- English Periodicals- Chinese Periodicals- English Online Databases 898434040116762 Multimedia Resources- Chinese Multimedia Resources- English 2007-8 Library Expenditures: USD 14,942 43850 Library holdings related to study of and research in Travel and Tourism Program of IC

20. Example of Assessing Learning Outcomes in Program’s Course-1 2 Ability in excellent written, oral communication skills and clear expression in more than one language (communication skills). 15% 3 Ability to compete for management positions and to secure upward mobility. 40% 5 Ability to think logically and critically and shoot/ problems. 15% 6 Ability to apply academic/ class knowledge into reality. 30% 99434 Financial Management in Travel Industry Core Competencies Proportion

21. Example of Assessing Learning Outcomes in Program’s Course-2 Lecture: scored mid-term and final exam, Quizzes (C2) Seminar: Scored results of class discussion (C3) Project: Scored mid-term and final exam, class discussion(C5) Financial reports: Scored written papers (C6)