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Collective Behaviour Sociology C. McMurray. Collective Behaviour Collective behaviour describes how people behave when they are united by a single short-term.

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Presentation on theme: "Collective Behaviour Sociology C. McMurray. Collective Behaviour Collective behaviour describes how people behave when they are united by a single short-term."— Presentation transcript:

1 Collective Behaviour Sociology C. McMurray

2 Collective Behaviour Collective behaviour describes how people behave when they are united by a single short-term goal. Examples of collective behaviours: rumors fads fashions mass hysteria panics

3 Terms: Collective Behaviour – the spontaneous behaviour of a group of people responding to similar stimuli Rumor – a widely circulating piece of information that is not verified as being true or false Urban legend – a moralistic tale which focuses on current concerns and fears of the city or suburb dweller

4 One of the most famous legends, the Neiman Marcus cookie recipe, combines a great story with an appeal to fight injustice. The is a personal account of a mother and her daughter eating at a Neiman Marcus store. After their meal, they order a couple of Neiman Marcus chocolate cookies, which they enjoy immensely. The mother asks the waitress for the recipe, and is told that she can buy it for "two-fifty." Later, when she sees the Neiman Marcus charge on her credit card, she realizes that she has been charged $250, rather than $2.50. The customer-service representative refuses to refund her money, because the company's recipe is so valuable that it cannot be distributed cheaply. In order to exact revenge on the company, the mother claims in the , she has decided to distribute the recipe freely over the Internet, and she encourages you to send it to everyone you know.the Neiman Marcus cookie recipe Source:

5 The recipe in the message does make delicious cookies, but they are not the sort sold at Neiman Marcus, and there is no $250 Neiman Marcus cookie recipe. In fact, when the message was first circulated, Neiman Marcus didn't even make such a chocolate chip cookie. Amazingly, this story has been around in various forms since the 1940s. In the 1980s, the overcharging company was Mrs. Fields. Years before that, it was the Waldorf Astoria hotel in New York, and the recipe was for a "Red Velvet Cake." These sorts of stories demonstrate just how deep-rooted urban legends are. No matter how much "information technology" we develop, human beings will always be drawn in by the unsubstantiated rumor. In fact, information technology actually accelerates the spread of tall tales. By definition, urban legends seem to have a life of their own, creeping through a society one person at a time. And like a real life form, they adapt to changing conditions. It will always be human nature to tell bizarre stories, and there will always be an audience waiting to believe them. The urban legend is part of our makeup.

6 Terms: Fad – an unusual behaviors pattern that spreads rapidly and disappears quickly Fashion – a widely accepted behavior pattern that changes periodically

7 High School Musical YouTube mini skirts with leggings skinny jeans iPods American Idol Emo Music & Emo Style Suped Up Cars (like on Pimp My Ride) Flare Jeans Blogging The phrase, "That's Hot" (made famous by Paris Hilton) Napolean Dynamite William Hung Wide skate shoes with fat laces Mentos and Coke High School Musical Dance Dance Revolution Wikis Robotic Pets Source: Fads of 2000

8 The Big Mouth Billy Bass Metrosexuality Reality TV Shows Atkins / Low Carb Diets Snoop Dogg speak Numa Numa Web Video Energy Drinks (Red Bull, Full Throttle, Monster Energy, etc.). Razor Scooters Dragonball Z ( ?)[7] Texas hold 'em Poker Webkinz Tivo / DVR Fantasy Leagues Speed Dating Flash Mobs Thongs Text messaging Uggs (boots) Vanilla Coke Hannah Montana Oversized sunglasses

9 Ring Tones Gel pens Hybrid cars TV/DVD screens in cars Using Online Slang In Speech (OMG, BRB, etc.) Crocs (shoes) Pocket Bikes The Million Dollar Homepage and pixel advertising Bluetooth World of Warcraft Jared the Subway Guy P2P File Sharing (Napster, Kaaza, etc.) LiveSTRONG yellow wristbands (to support the fight against cancer) The Da Vinci Code Low Rise Jeans Geocaching US flags on cars Wireless Camera Phones Bratz Dolls Craigslist Lonelygirl15 Botox Social Networks ( Vlogs (bideo blogs) Sudoku puzzles Fads of the 80s -

10 Terms: Mass hysteria – collective anxiety created by the acceptance of one or more false beliefs Panic – reaction to a real threat in fearful, anxious and often self-damaging ways Panics usually occur in response to such unexpected events e.g. fire

11 Crowds Crowd – a temporary collection of people who share an immediate common interest 1. Casual crowd is the least organized, least emotional (A crowd gathers to observe the aftermath of an accident) 2. Conventional crowd has a specific purpose and follows accepted norms for appropriate behaviour (People watching a ball game) 3. Expressive crowds have no significant or long-term purpose beyond unleashing emotion. (Hysterical fans at a rock concert) 4. Acting crowd takes some action toward a target. (Protestors, mobs and/or crowds engaging in riots)

12 Casual Crowd

13 Conventional Crowd

14 Expressive Crowd

15 Acting Crowds Mob – emotional crowd ready to use violence for a specific purpose

16 Acting Crowds Riot – episode of largely random destruction and violence carried out by a crowd

17 Theories of Crowd Behavior Contagion Theory Theory stating that members of crowds stimulate each other to higher and higher levels of emotion and irrational behaviour Emergent norm Theory Theory stating that norms develop to guide crowd behaviour Convergence theory Theory that states that crowds are formed by people who deliberately congregate with like-minded others

18 Exit Slip #10 Crowd Behavior Describe an occasion when you acted as part of a crowd. How did this feel? How and why did the presence of the crowd enhance or detract from the event?

19 25 marks Matching, multiple choice, short answer Collective behaviour Rumor Urban legend Fad Fashion Mass hysteria Panic Mob Riot Types of crowds: casual crowd conventional crowd expressive crowds acting crowd Theories of Crowd behaviour: Contagion Theory Emergent Theory Convergence Theory

20 Final Reflection When you are finished exit slip #11, turn to the rubric on the first page and fill out #3. (eg Please read # ___ this is my best one. Then turn to the last page Final Reflection and write down why you want me to read this chosen exit slip)

21 Sociology Exit Slips 1. Sociological Imagination 2. Manners 3. Culture Shock 4. Zimbardo Experiment 5. Role strain Role conflict 6. Life boat activity 7. Conformity 8. Cliques 9. Race and Ethnicity 10. Candy Activity 11. Crowd Behaviour

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