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Our Social Media Why and how to compose a social media release.

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Presentation on theme: "Our Social Media Why and how to compose a social media release."— Presentation transcript:

1 Our Social Media Why and how to compose a social media release

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3 3 Lets put this into contest… The traditional press release is (almost) dead It goes in the trash 90% of time Media landscape has changed a lot Journalists desire brevity and relevance Online communities demand interactivity Multimedia is no longer a premium service Press releases are a blunt instrument in an age of citizen journalism

4 4 What can we do?

5 5 A social media release, of course! A blog post-like web page It supports multimedia contents It works great with search engines Its even better with social networks It appeals to journalists, bloggers, or people

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7 7 downloads links Multimedia content

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15 15 Just a few guidelines Learning to use the platform (it takes some time) You cant just copy and paste You need to talk with a human voice. Can you? Be ready to manage critical comments You wont go viral just because you got a video

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20 20 Cause its the right thing to do! Position your client as innovative & tech-savvy You have multimedia content spared Bloggers love this format It will live forever on Google Help you start a conversation with real people Ask your client for extra budget

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22 22 You bet! Page visitors Nr of comments Video or presentation watchers Nr of websites linking to your page Subscribers

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