Presentation is loading. Please wait.

Presentation is loading. Please wait.

OBAMUNICATION Subject:Public Relations Referent:Matthias Wehrle Date:December, 1 th.

Similar presentations


Presentation on theme: "OBAMUNICATION Subject:Public Relations Referent:Matthias Wehrle Date:December, 1 th."— Presentation transcript:

1 OBAMUNICATION Subject:Public Relations Referent:Matthias Wehrle Date:December, 1 th

2 Index 11/11/2013 2/24 Obama's communication strategy The brand Barack Obama Obama's public performance Comparison Obama vs. McCain What is the reason for Obama's success?

3 Obama´s communication strategy 11/11/2013 3/24 Easy und positive statements Stay in contact with the target audiences Use digital platforms to communicate and to advertise Create a label Barack Obama Use the chance for change Be omnipresent in the media Performance like a blogger

4 The brand Barack Obama The logo Components of the US-Flag Stylised O for Obama Sunrise It means change is coming The Slogan Positive Easy to understand Merchandising campaign 11/11/2013 4/24

5 The brand Barack Obama Logos of other US Presidential candidates 11/11/2013 5/24

6 Merchandising The brand Barack Obama 11/11/2013 6/24

7 The brand Barack Obama Segmentation 11/11/2013 7/24

8 Obama's public performance 11/11/2013 8/24

9 Obama's public performance Obama everywhere 11/11/2013 9/24

10 Obama's public performance MyBarackObama.com On MyBarackObama.com Obama's own social network, 2 million profiles were created In addition 400.000 offline events were planed About 400.000 blog spots were written More the 35.000 volunteer groups were created, at lest 1.000 of them on Feb. 10 th 2007 the day Obama amounted his candidacy 11/11/2013 10/24 www.Mybarackobama.com

11 Obama's public performance Obama YouTube channel 1827 videos 120 million views 149.258 subscribers 11/11/2013 11/24 http://www.youtube.com/user/BarackObamadotcom

12 Obama's public performance Facebook Chris Huges (co-founder of Facebook) is now responsible for Osama's online marketing 5.066.446 members 572.383 wall posts 11/11/2013 12/24 www.facebook.com/barackobama#/barackobama?v=wall

13 Obama's public performance Twitter With 109.892 followers Obama was the #1 Twitterholic during his candidacy Important tool to stay in contact with his target groups 11/11/2013 13/24 http://twitter.com/BARACKOBAMA

14 Obama's public performance Other features iPhone apps Text massaging service (Obama Mobile) E-Mail service Obama online store (store.barackobama.com) Citizen generated campaigns (YouBama.com, Moveon.org) 11/11/2013 14/24

15 Comparison: Obama vs. McCain 11/11/2013 15/24

16 Comparison: Obama vs. McCain 11/11/2013 16/24

17 Comparison: Obama vs. McCain YouTube 11/11/2013 17/24

18 Comparison: Obama vs. McCain Facebook 11/11/2013 18/24

19 What is the reason for Obama's success? 11/11/2013 19/24 Or in other words

20 What is the reason for Obama's success? 11/11/2013 20/24

21 What is the reason for Obama's success? 11/11/2013 21/24 He has a clear goal, organizes and plans ahead He is ALWAYS positive and optimistic He is proud of where he comes from Embracing new technologies He goes to where the people are Keep it simple (yes we can)

22 References I 11/11/2013 22/24 http://blog.susuh.de/social-media-sehenswerte-praesentationen-1- case-study-the-barack-obama-strategy http://blog.susuh.de/social-media-sehenswerte-praesentationen-1- case-study-the-barack-obama-strategy http://blog.susuh.de/social-media-sehenswerte-praesentationen-2- how-obama-won-using-digital-and-social-media/comment-page-1 http://blog.susuh.de/social-media-sehenswerte-praesentationen-2- how-obama-won-using-digital-and-social-media/comment-page-1 http://www.fastcompany.com/magazine/124/the-brand-called- obama.html http://www.fastcompany.com/magazine/124/the-brand-called- obama.html http://www.harvardbusinessmanager.de/strategien/artikel/a- 601026-2.html http://www.harvardbusinessmanager.de/strategien/artikel/a- 601026-2.html http://www.brandchannel.com/images/papers/443_Presidential_Bra nds_final_web.pdf http://www.brandchannel.com/images/papers/443_Presidential_Bra nds_final_web.pdf http://www.barackobama.com/ www.4president.org/ocmi2000.htm http://www.youtube.com/user/BarackObamadotcom

23 References II http://youbama.com/home/ http://store.barackobama.com/ www.flickr.com/photos/barackobamadotcom?PHPSESSID=2ba http://www.myspace.com/barackobama www.mybarackobama.com http://twitter.com/BARACKOBAMA http://anishvshah.com/2008/10/15/senator-barack-obamas-online- campaign-for-obama-08/ http://anishvshah.com/2008/10/15/senator-barack-obamas-online- campaign-for-obama-08/ www.facebook.com/barackobama#/barackobama?v=wall http://twitterholic.com/ 11/11/2013 23/24

24 Thank you for your Attention! 11/11/2013 24/24

25 Appendix Hope Poster by Shepard Fairy 11/11/2013 25/20

26 Appendix 11/11/2013 26/20

27 Appendix 11/11/2013 27/20

28 Appendix 11/11/2013 28/20

29 Appendix 11/11/2013 29/24

30 Appendix 11/11/2013 30/24

31 Appendix 11/11/2013 31/24


Download ppt "OBAMUNICATION Subject:Public Relations Referent:Matthias Wehrle Date:December, 1 th."

Similar presentations


Ads by Google