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Driving New & Repeat Business With NAPA Easy Pay.

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Presentation on theme: "Driving New & Repeat Business With NAPA Easy Pay."— Presentation transcript:

1 Driving New & Repeat Business With NAPA Easy Pay

2 Kurt Miller National Account Manager GE Capital

3 Instant Consumer Financing Attract New Customers - With 6 & 12 Month No Interest In Advertising - Extended financing not available with V/MC Solidify Trusted Advisor Status - Offer more payment options - Customers more likely to have all repairs done with extended payment options Create A Steady Stream Of Loyal Customers - Communicate with your preferred customers NEW Quick Screen Functionality Available - Pre-Approve customers in seconds - Offer financing with confidence to all customers

4 Market Reminders All Around Us Still A Powerful Selling Tool

5 Generate Higher Average RO Amounts Tran Type Minimum Purchase Needed Transaction Rate Per Sale NAPA Easy Pay Card Increase Over Bankcard 25 Day Grace$02.49%$275 10% 6 Months Financing $ %$ % 12 Months Financing $ % $1,233 6X $670 3X Compare 6 Month Avg Sale To Your Avg Visa/MC Sale* Compare Transaction Rate Also *National Avg. $230

6 AutoCare Benefits Drive repeat business and increase customer loyalty Differentiate your location from your competition Easy Pay card embossed with YOUR store name Increases average repair order sale amounts Affordable cost of credit Multiple processing solutions Online or Terminal Instant credit approval process takes only seconds Revolving lines up to $5000 today and for additional service needs $10 Monthly Access Fee for NEW AutoCare Centers enrolled after March 11 Online processing, training, program materials included. Free for the 1 st 90 Days No minimums NEW QUICKSCREEN Process included

7 Cardholder Customer Benefits No Annual Fee NAPA – Easy Pay Card in customers wallet Peace of Mind Warranty to 36/36 when made on Easy Pay Instant credit approval of applications in seconds Increased purchasing power with new line of credit Frees up bankcards for other purchases Extended financing makes repairs affordable Low monthly payments gives customer flexibility Accepted at Exxon and Mobil locations for pay at the pump 24-Hour access to account information gogecapital.com - Check balance, make payments, update information

8 Helpful Tips & Best Practices Display - Utilize all point of sale materials provided at no extra costs - Customers see the message and starts the thought process Discuss - Sell the benefits early by talking to every customer early in the sales/quote process - Remind customers of the financing option throughout the sales process Drive - Offer customer incentives 5-10% off first purchase, Free Oil Change, others - Implement service advisor / cashier incentives - Include messages in mailings and advertising and hold phone messaging - Train ALL store personnel by leveraging GE Capital Learning Center - Order your Preferred Customer List in the GE Capital Business Center

9 Maximize Approval Rates Offer early in the sales process before work is completed Offer program to everybody, including estimates Review application for completeness and accuracy Not Last Chance Financing Let our Silent Salesman work for you. Display POS materials More applications = More approvals Leverage NEW QUICKSCREEN Functionality - MUST have Business Center log in and compliance training

10 NEW Quick Screen Pre-Approval Process Perfect for Automotive Tire & Repair But you MUST: - Be Business Center Savvy - Integrate into your sales process - Discretely gather customer name/address - Talk to customers who are pre-approved - Record customer decisions

11 NEW Quick Screen Pre-Approval Process CARCAREONE Choosing Full Application - Enter ALL customer information, check IDs as normal, print, customer signs, submit - Receive approval, get account number, save application - Run Sale

12 Full Application Data Entry Page

13 Choose Applications – Full or Quick Screen CARCAREONE Choosing Pre-Approval - Enter Name and Address then submit - Receive pre-approval Authorization # IF customer is approved - Inform customer of pre-approval, gain acceptance, record response - Proceed to Full App Data Entry following Pre-Approval Auth # through completion - IF customer not pre-approved, no notice necessary – Can still submit full application

14 Following Pre-Approval Auth# CRITICAL Choosing Pre-Approval - Enter Name and Address then submit - Receive pre-approval Authorization # IF customer is approved - Inform customer of pre-approval, gain acceptance, record response - Proceed to Full App Data Entry following Pre-Approval Auth # through completion - IF customer not pre-approved, no notice necessary – Can still submit full application

15 Get Authorization # AND Offer To Customer Follow the process all the way through including customer response If customer declines offer, indicate so, submit MUST record Pre-Approval Auth # and customer response

16 Following Pre-Approval Auth# CRITICAL Follow the process - Application Full Data Entry now to build the account - Following Pre-Approval Auth # CRITICAL

17 Complete Your Transaction Account Approved ! Run Your Sale!

18 Enabling Quick Screen Functionality Select Administration - Choose My Profile - Check box for Quick Screen under Applications - Log out to reset, Log In, proceed

19 Quick Screen Summary Log into Business Center Change administrative profile, selecting Quick Screen Enter customer name and address discretely Make customers A FIRM OFFER OF CREDIT Record customer response Follow Pre-Approval Auth # all the way through Complete Full Data Entry Get account number Process sale Would you like to use your Easy Pay Card Today?

20 Display Free Point of Sale Materials Order Materials in Business Center Reminder Card Counter Mat Window Cling Counter Brochure Table Tent Wall Poster

21 More information at NAPAAutoCare.com Updated! - New Look - Easy to Navigate Links to: - Dealer Enroll App - Consumer App - Business Center - Training - Materials NAPA Insights - Program of the Month March 13 - Insights Video

22 Contact Us Today Existing Dealer Support New Dealer Enrollment Processing, Supplies Training, SupportBusiness gogecapital.com Visit Learning Center gogecapital.com/learningcenter

23 Thank You!


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