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All content in this presentation is protected – © 2009 APC by Schneider Electric Core | Business Overview | Rev 0 Data Center Business Overview Our commitment to the business Data center strategy Offer overview
© 2009 APC by Schneider Electric Core | Business Overview | Rev billion sales in 2008 (+5.8% vs. 2007) 120,000 people in more than 100 countries >200 factories around the world R&D centres in 25 countries 4 core businesses: Schneider Electric: The global specialist in energy management IT Business Infrastructure for Data Centres and Networks Power Business Generation and Distribution Buildings Business Automation, HVAC, Security Process Business Industrial and Factory Automation
© 2009 APC by Schneider Electric Core | Business Overview | Rev 0 Customer-focused experts leveraging teamwork to drive solutions Energy and infrastructure Industrial automation Data centers and networks Commercial buildings Residential homes Worldwide teams of experts… …dedicated to resolving your issues in: 6,000 service experts 6,500 research and development experts 5,000 partners Plus thousands of Engineers Technicians Program managers Support staff
© 2009 APC by Schneider Electric Core | Business Overview | Rev 0 You can find most of the Schneider portfolio in a typical data center today Switchgear and power distribution Building automation Data center power, cooling, racks, and management Energy management Data center services
© 2009 APC by Schneider Electric Core | Business Overview | Rev 0 We supply data center infrastructure using the supply model that the customer requests Solutions Integrated set of systems and services that are more predictable and faster to deploy New pods for existing data centers or whole new data centers of various sizes The future of the market Systems Complex data center subsystems – switchgear, UPS, building automation, cooling systems Standardized or engineered to your specification Components An extensive catalog of power, cooling, rack, control, and management products Application engineering support Standard products available through distribution.
© 2009 APC by Schneider Electric Core | Business Overview | Rev 0 We provide data center services to support projects and ongoing operations Assessment services: Standardized assessments of power, cooling, availability, efficiency, high density, and scenario simulations Project services: For small or big projects, standardized or customized services for design, installation, start-up, commissioning, project management, and training Maintenance Services: On-site repair and preventative maintenance programs for power and cooling systems with 4 hour response in most locations.
© 2009 APC by Schneider Electric Core | Business Overview | Rev 0 How we work with you Consultatative We work with customers directly in early project phases to develop data center solution concepts and specifications, based on IT requirements Solutions are typically based on standardized modular designs Small or large projects; new or retrofit Bid-spec supplier Customers engage architects and engineers Our channel partners bid on component or subsystem specifications that are integrated by third parties We provide best-in-class equipment as specified Solutions tend to be unique, complex, and time-consuming More like buying a car More like building a house Standardized, configurable Complex, unique We value both types of relationship and work to make our customers successful in either case
© 2009 APC by Schneider Electric Core | Business Overview | Rev 0 Why has Schneider made the data center a high priority? Existing customers have identified the data center as a priority requiring help and improvement We are uniquely positioned to solve data center problems We have more customers to learn from than any other infrastructure provider We have worked 15 years to develop the science of data centers and have the technology and skills to solve the customer problems We already offer nearly all the different parts used in the data center and are therefore in an ideal position to integrate them in ways to add maximum value
© 2009 APC by Schneider Electric Core | Business Overview | Rev 0 number one challenge What is the number one challenge your data center faces today? A: Q: 2008 IDC study Power and cooling 21.8% Customers are asking for help – we must respond
© 2009 APC by Schneider Electric Core | Business Overview | Rev 0 Data center planning and operation is under increasing pressures Energy and service cost control pressure Increasing availability expectations Regulatory requirements Server consolidation Server consolidation Rapid changes in IT technology High density blade server power/heat Dynamic power variation Uncertain long-term plans for capacity or density In response, we are working to change the way the world designs, installs, operates, manages, and maintains data centers
© 2009 APC by Schneider Electric Core | Business Overview | Rev 0 What actions is Schneider taking in the data center market? Consolidation of complimentary market suppliers to add to the existing Schneider power and automation portfolio to develop more complete and integrated solutions; examples include: APC MGE Square D Pelco (video surveillance) TAC Power Measurement Inc. (PMI) Coordination of product development across historically disconnected businesses to optimize data center solutions Building management Power distribution IT whitespace racks, power, and cooling equipment Security Power management
© 2009 APC by Schneider Electric Core | Business Overview | Rev 0 Our vision for the data center business is simple Schneider Electric will dramatically simplify the process of designing, deploying and operating the world's most predictable, dense and efficient data centers The best way to achieve our vision is to provide integrated, standardized, modular, scalable, data center solutions
© 2009 APC by Schneider Electric Core | Business Overview | Rev 0 What weve learned from our customers: … by just making better COMPONENTS: We cant get this: More efficient More reliable Higher density More predicable More cost effective More understandable Simpler experience These improvements require standardization, integration of solutions, and an improved planning process (UPS, switchgear, controls, air conditioners, power distribution, etc)
© 2009 APC by Schneider Electric Core | Business Overview | Rev 0 Our approach to the problem Focus on the improvement of the system, not the components Standardization & Modularity are the key to improving the availability and agility of data center infrastructure while reducing total cost The data center project process is just as important as the equipment, and must be simplified Acquiring a data center will become more like buying a car and less like building a house
© 2009 APC by Schneider Electric Core | Business Overview | Rev 0 Customers typically classify data centers differently, with different priorities Data Center TypeTypical Top PrioritiesOther Typical Goals Enterprise Availability Flexibility Efficiency Co-Location Flexibility Scalability Availability Efficiency Standardization Cloud Computing Massive Power Levels Scalability Standardization High Density Efficiency Availability Supercomputing High Density Efficiency There is not a single approach to data center design that is best; standardization must recognize the different types
© 2009 APC by Schneider Electric Core | Business Overview | Rev 0 The goals of our strategy for the data center Eliminate Oversizing Component-level specification process Unusable capacity Rework Surprises Raise Efficiency, power density Deployment speed Predictability (of availability, capacity, density) Aesthetics Create One-stop shop for physical infrastructure solutions Standardized reference designs Solution-level performance specifications Simple specification method Automated selection & design tools Reduce # of decisions / complexity # of providers (equipment, service) Operating costs One-time engineering On-site fabrication Maintenance Human error
© 2009 APC by Schneider Electric Core | Business Overview | Rev 0 Our data center strategy is supported by innovative technology Real-time capacity management of cooling and power Predictable high-density modular cooling solutions Standardized process for concept-specification-design-deployment Standardized specifications for data center design Human factors and mistake-proofing engineered at the system level Automated tools for data center design Design-for-environment in products and processes Specialized professional services focused on density, capacity, availability, and efficiency assessment and planning
© 2009 APC by Schneider Electric Core | Business Overview | Rev 0 Standardization improves outcomes One-time engineering Unique training requirements On-site assembly On-site testing Custom programming To Minimize … Modularize Pre-test systems in the factory Hot-swappable components Pluggable power-cooling- rack subsystems Out-of-the-box management & diagnostics These example system-level improvements reduce human error, reduce cycle time, and improve efficiency
© 2009 APC by Schneider Electric Core | Business Overview | Rev 0 The benefit of our solutions today 30% reduction in data center power consumption*, when compared with traditional designs Traditional PUE of 1.75 down to 1.22 or better Via row cooling, hi-E power system, VFD drives, and rightsizing Sustained predictable power densities of over 20kW per rack**, with no loss of efficiency 50% or more reductions in whitespace plumbing and wiring work Ability to create pods of high density and/or high redundancy Simplified data center layout and planning process Ability to manage capacity of cooling, power, and rack space down to the rack level*** * 126 White papers ** 130 *** 150
© 2009 APC by Schneider Electric Core | Business Overview | Rev 0 IT partners Collaborative development of solutions Solving data center problems requires collaboration Key industry groups Development of industry standards Regulators Advising on emerging environmental and safety standards
© 2009 APC by Schneider Electric Core | Business Overview | Rev 0 Genset UPS Racks Installation services Switchgear Energy management Maintenance services Building management Power metering Critical power distribution Data center power & cooling capacity management Assessment services Computer room air conditioners Automatic transfer switch Static transfer switch User training services Project management services Schneider Electric has a comprehensive offer in the data center
© 2009 APC by Schneider Electric Core | Business Overview | Rev 0 A sample of our products, software, and services that work together to make data centers better Data center design tools Real-time power metering Data center management tools Assessment Services Modular whitespace InRow Cooling Ultra-high efficiency modular UPS Modular row-based power distribution
© 2009 APC by Schneider Electric Core | Business Overview | Rev 0 By advancing the progress of data center solutions in efficiency, design and scalability, while continuing to exceed the latest application requirements, they are a true leader and a worthy recipient of the 2007 Frost & Sullivan Data Center Solutions Company of the Year Award. Recognized by industry experts
© 2009 APC by Schneider Electric Core | Business Overview | Rev 0 Schneider has the broadest offer in the data center From power to cooling to racks to security to management, Schneider has the broadest offer focused on the data center. Schneider has the right strategy Standardized, modular, scalable, manageable solutions are the future of data centers according to all industry analysts. Schneider introduced most of these concepts to the industry and leads in bringing next generation data center infrastructure to the market. Schneider is committed to the data center business No other company in the industry has invested more in the data center infrastructure business from a capital or R&D standpoint Business overview Summary
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