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Unit 1 Topic 1.4.2.  Must learn: The purpose of the Marketing Mix  Should learn: How to apply the Marketing Mix to a product or service  Could learn:

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Presentation on theme: "Unit 1 Topic 1.4.2.  Must learn: The purpose of the Marketing Mix  Should learn: How to apply the Marketing Mix to a product or service  Could learn:"— Presentation transcript:

1 Unit 1 Topic 1.4.2

2  Must learn: The purpose of the Marketing Mix  Should learn: How to apply the Marketing Mix to a product or service  Could learn: To evaluate the Marketing Mix as a tool used to meet consumer needs

3 What are the 4 P’s in the Marketing Mix?

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14  Do a Marketing Mix on one of the products below:- ◦ Iphone 5 ◦ Black Ops ◦ Twilight the final Saga – Movie

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17  Marketing Mix on Cadbury new Dairy Milk bubbly. Remember Product, Price, Place and Promotion

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