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Name 10???. Branding Definition / meaning…. reasons for it? benefits achieved from successful branding?

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Presentation on theme: "Name 10???. Branding Definition / meaning…. reasons for it? benefits achieved from successful branding?"— Presentation transcript:

1 Name 10???

2 Branding Definition / meaning…. reasons for it? benefits achieved from successful branding?

3 Reviewing and Updating the Brand eg if business objectives change – what might you want to change? Relate this to Hallmark… Look at the web-site – and the tabs at the top of the page!

4 Promoting – Relate to Hallmark meaning; reasons for; benefits achieved;

5 The 4 P’s - apply and assess the marketing mix used for a current product at Hallmark Choose a product from the activities used including marketing mix (4 P’s – Product, Price, Place, Promotion and market segmentation. Do 1 slide for each related to your product…………

6 PRODUCT

7 PRICE

8 PROMOTION

9 PLACE

10 MARKET SEGMENTATION


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