Branding Definition / meaning…. reasons for it? benefits achieved from successful branding?
Reviewing and Updating the Brand eg if business objectives change – what might you want to change? Relate this to Hallmark… Look at the web-site – and the tabs at the top of the page! www.hallmark.co.ukwww.hallmark.co.uk
The 4 P’s - apply and assess the marketing mix used for a current product at Hallmark Choose a product from the www.hallmark.co.ukwww.hallmark.co.uk activities used including marketing mix (4 P’s – Product, Price, Place, Promotion and market segmentation. Do 1 slide for each related to your product…………