1. Leeds 20/06/07 TravelMole.com 1 Web 2.0 – informed opinion or a load of blog? Graham McKenzie TravelMole.com

2. Leeds 20/06/07 TravelMole.com 2 What is Web 2.0?

3. Leeds 20/06/07 TravelMole.com 3 Web 2.0 is the network as platform, spanning all connected devices; Web 2.0 applications are those that make the most of the intrinsic advantages of that platform: delivering software as a continually-updated service that gets better the more people use it, consuming and remixing data from multiple sources, including individual users, while providing their own data and services in a form that allows remixing by others, creating network effects through an "architecture of participation," and going beyond the page metaphor of Web 1.0 to deliver rich user experiences. Social Media. Tim O'Reilly, “Web 2.0: Compact Definition?”Web 2.0: Compact Definition?

4. Leeds 20/06/07 TravelMole.com 4 Web2.0 / Social Media ‘Social Computing is not a fad. Nor is it something that will pass you or your company by. Gradually, Social Computing will impact almost every role, at every kind of company, in all parts of the world.’ Forrester Research, Social Computing - How Networks Erode Institutional Power, And What to Do About It

5. Leeds 20/06/07 TravelMole.com 5 So how big a deal is social media? BIG 63 million blogs being tracked by Technorati blogs have doubled every six months for the past few years 100 million videos a day YouTube 107 million members of MySpace

6. Leeds 20/06/07 TravelMole.com 6 Social Media ? Participation Openness Conversation Community Connectivity

7. Leeds 20/06/07 TravelMole.com 7 Basic types of social media Blogs- online journals Social Networks – MySpace, WAYN Content communities – Flickr, YouTube Wikis – online encyclopaedia Podcasts – Ricky Gervais (Guardian) Forums – Online Discussion

8. Leeds 20/06/07 TravelMole.com 8 “How much of this is hype?” Digital World makes it easy RSS distribution Search Engine Broadband Education Fashion ?

9. Leeds 20/06/07 TravelMole.com 9 SO !!!!! 120,000 new blogs are created every day by 2011, marketers will spend some $1.1 billion on social network advertising outside the USA Online sales including travel are forecast to rise to $259.1 billion in 2007, up from $219.9 billion in 2006 77% of online shoppers read consumer product reviews and ratings

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15. Leeds 20/06/07 TravelMole.com 15 YOU DECIDE !!!! Informed opinion or a load of blog?