1. By Yun Ting Chou Carolina Pereira Jessica Gonzales VESL I Speaking C Norma Barreto

2. Outline Introduction Founder and President History Products and Services Why Successful? How Does it Market its Products? Being a Costumer Giving Back and Social Responsibility Facts and News Reference

3. Introduction Headquarters: Cincinnati Flagship in NYC Cincinnati Macy's headquarters Macy's flagship in Herald Squares, NYC

4. Rowland Hussey Macy (1822-1877) Born in Massachusetts Red star logo R.H Macy Dry Goods in NYC Expansion Straus brothers Isidor Straus Nathan Straus

5. Terry J. Lundgren CEO, Chairman of the Board, President, and Director Born in Southern California Federated Department Stores + Macy Department Stores

6. History Founded: New York in 1858 Named before as Federated Department Store To 1979 sales increasing to $4.8 billion. 4.5 million Facebook friends.

7. Products and Services PRODUCTS Clothing Footwear Accessories Bedding SERVICES Order traking Shipping and delivery Personal shoppers Custom shop at home services

8. Successful Innovator Private brand Exclusivity Value

9. How does it market its products? Fashion shows Events Flyers TV Commercials Coupons

10. Being a costumer Good products Good offers At the store or by internet

11. Giving Back and Social Responsibility Macy’s Path to Peace Macy’s Heart of Haiti GoodWeave™ Rugs

12. Giving Back and Social Responsibility $29 million Macy’s and their customers $5 million in 2011 $3.2 million $15 million $900,000 $4 million $3.4 million 100 grants totaling $49,000 and 5,000 hours of service $1.5 million

13. Facts and News NEW STORES PLANNED SoHo in New York City and Santa Monica, CA. It will open a new store in Glendale, CA, in fall 2013. A new replacement store in Palo Alto, CA, in spring 2014. Employees in California 29,800 employees

14. Reference Wikipedia www.macysinc.com/about-us/ www.macysinc.com/Assets/img/

15. THANK YOU!