1. By : Edwar Hernandez : Lillian Tai : Pat Khamlaksana

2. Agenda Introduction HP History Company Facts Products & Services Marketing Strategy & Management ideas HP Global Citizenship Summary

3. Introduction What is Hewlett-Packard? Global provider of computing and imaging solutions and services for business and home.

4. HP History The purchase of Compaq makes HP the 2 nd largest computer manufacturer in the world. Founded by William Hewlett and David Packard as an electronic company 1938 1968 HP first minicomputers 2002 Hewlett and Packard started their business in the Palo Alto garage The 2116A was HP's first computer 1966 1984 HP introduced the LaserJet

5. Company Facts Founded- Palo Alto, California Founders- Bill Hewlett & David Packard Employees- 325,000 Revenue- US$ 114.552 billion Operation Worldwide- Africa, Americas,Asia Pacific, Europe, Middle East Fortune 500(magazine) ranking of 9 in 2009

6. CEO HP Chairman of the Board, CEO and President- Mark Hurd About Mark Hurd Born - January 1, 1957 (age 53), New York City, USA Joined HP- February 10, 2005 CEO and President- March 29, 2005 Chairman of the board of directors- September 22, 2006

7. Headquarters Headquarter- Palo Alto California, US

8. Products & Services Others Computing System IT Services Printing System 42% 41% 14% 3%

9. Marketing Strategy Strengths  Leading market position  High quality printer business Strengths  Leading market position  High quality printer business Weaknesses  Low profitability by the PSG segment Weaknesses  Low profitability by the PSG segment HP-SWOT Opportunities  Alliance and merger  Cost control Opportunities  Alliance and merger  Cost control Threats  Emerging Chinese PC manufacturers Threats  Emerging Chinese PC manufacturers

10. Management ideas “The HP Way” 1.Trust and respect for individuals. 2.Focus on a high level of achievement and contribution. 3.Conduct their business with uncompromising integrity. 4.Achieve their common objectives through teamwork. 5.Encourage flexibility and innovation.

11. HP Global Citizenship Ethics & ComplianceHuman rights & labor practices Environmental sustainability Privacy Social investment

12. Awards & Honors HP wins top Newsweek Green Ranking Award 2009 HP receives SSPA certification 2009 HP Customer Service ranked among the best of 2009 in Business Week Survey Stevie Award for Best Customer Service Organization from the American Business Awards

13. THANK YOU VERY MUCH