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The Premium Lifestyle Brand in Electronic Retailing Fall 2009 Be Good to Yourself. It’s Good Business.

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Presentation on theme: "The Premium Lifestyle Brand in Electronic Retailing Fall 2009 Be Good to Yourself. It’s Good Business."— Presentation transcript:

1 The Premium Lifestyle Brand in Electronic Retailing Fall 2009 Be Good to Yourself. It’s Good Business.

2 Who We Are: It’s All About the Customer

3 3 Be Good to Yourself. It’s Good Business. Multichannel retailer on TV and Web - Broadcast into 73 million homes - Simulcast live on ShopNBC.TV - ShopNBC.com top e-commerce site Differentiated value proposition - Strategic relationship with GE & NBCU - Premium lifestyle merchandise with upscale price point: $112 - Destination and authority for: home, fashion, jewelry and beauty Building brands, awareness and buzz - Tell your story to 1 million customers - Complement your brick & mortar traffic - Free advertising + quick product launches One company. One brand.

4 Strategic Partnerships Be Good to Yourself. It’s Good Business. Strong ties to leading entertainment networks and companies. 4

5 5 ShopNBC on TV ShopNBC.com Product Video ShopNBC Mobile ShopNBC.TV Social Media ShopNBC “Anywhere” Be Good to Yourself. It’s Good Business.

6 Our Vision - Mission As the premium lifestyle brand in electronic retailing… Vision: Be the authority and destination for home, fashion, jewelry, and beauty shoppers Mission: Surprise and delight the customer at every interaction with the better things in life Be Good to Yourself. It’s Good Business. 6

7 Our Premium Brand Position AVERAGE SELLING PRICE LOW HIGH UPSCALEDOWNMARKET HSN QVC SHOPNBC Target Walmart Nordstrom Be Good to Yourself. It’s Good Business. 7

8 Our Merchandise Mix 8 Be Good to Yourself. It’s Good Business.

9 Our Loyal, Active Customers Demo- and Psychographics Primarily female Range years old Average income over $70K Has a taste for the good life Fashion forward taste Wants authenticity and proud of shopping on TV and online Craves excitement and newness Loves the story behind the product Wants to be educated Looks to be transformed Embraces the community of shopping on TV and online Phyllis TV Shopper $675/yr Aged 64+ Empty nester Bonds with Hosts Active Aspirational Jacky Converged $2,423/yr Aged Active Mom Suburban Smart Updated Fashion & Style Be Good to Yourself. It’s Good Business. Margot Online Buyer $564/yr Aged Young Professional Catalog & Online Shopper Product Savvy Knows Latest Trends 9

10 Why They Watch Transformations Education Demonstrations Girl Talk Community Unique Exclusive Offers Smart shopping Convenience Be Good to Yourself. It’s Good Business. 10

11 What They Read & Watch Be Good to Yourself. It’s Good Business. 11

12 Where Else They Shop Be Good to Yourself. It’s Good Business. 12

13 Driving Sales, Building Brands Programming into 73 million home Cross promos on NBCU properties Daily “Our Top Values” & “Once-Only’s” campaigns to target customers Internet search marketing Video and mobile e-commerce Direct mail to target customers Continuity programs Special events and holiday sales PR and social media outreach Be Good to Yourself. It’s Good Business. 13 Bring your brand to life with words and pictures… …on TV, online, and through ShopNBC’s multi-channel marketing opportunities.

14 Our Categories

15 Fashion & Accessories Brands Be Good to Yourself. It’s Good Business. 15

16 Beauty and Skincare Brands Be Good to Yourself. It’s Good Business. 16

17 Jewelry and Watch Brands Be Good to Yourself. It’s Good Business. 17

18 Home and Electronics Brands Be Good to Yourself. It’s Good Business. 18 Mitsubishi

19 Success Stories: Driving sales by the minute

20 success story: Mind-Blowing Sales per Minute Invicta Reserve Men’s Lupah $546K in 40 minutes $13,575 per minute Special Event: Must Watch Be Good to Yourself. It’s Good Business. “Our luxury watch brand Invicta experiences an off-network lift in sales of approximately 20% within hours of our shows appearing on ShopNBC.” – Eyal Lalo, President and CEO The Invicta Watch Group 20 Seven Day Event Generated $5 Million in Sales

21 success story: Launching Brands, Driving Traffic Be Good to Yourself. It’s Good Business. Event: Horst Rechelbacher's Intelligent Nutrients Debut “After our debut of Intelligent Nutrients on ShopNBC – products made with certified organic, food grade, and non-toxic ingredients designed to nourish the mind, body and soul from the inside out – online sales for our company saw a 15% increase.” – Horst Rechelbacher Founder of Intelligent Nutrients Founder of Aveda 21

22 An Innovative Future, Through Innovative Leadership

23 Innovative Future Mobile Platform Interactive TV & HiDef Expansion of Logistics International Growth Be Good to Yourself. It’s Good Business. 23

24 Logistics Infrastructure FULFILLMENT Facility is 262,000 sqft. Process 50,000 units per day Ship 6 days a week Use FedEx, UPS, and USPS High security levels and protocols Intelligent warehouse systems and automation ORDER CAPTURE Service over 6,000 order calls per hour Flexible order taking capacity to manage volume volatility Capture orders via automated, Internet, live Take orders 24 hours a day Be Good to Yourself. It’s Good Business. 24

25 Seasoned Leadership 25 Over 140 years of combined multichannel leadership experience with proven track record of success Be Good to Yourself. It’s Good Business. Randy Ronning, Chairman of the Board


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