1. 1,000 viewed signupsignup:successonboard:complete The Mixpanel Mixpanel is our integration partner. Good funnels. Now go sign up for Mixpanel. 60% 83.3%90% 600 500 450 45% Completion Rate

2. 100% 80% 60% 40% 20% 0% 1,000 viewed signup signup:success onboard:complete 600 450 500 THE AMPLITUDE IF YOUR FUNNELS STINKS, SO WILL THIS FUNNEL SLIDE Pro plan registrants 45%

3. Blog 20,000 15,000 5,000 (25%) Proceeded to Home Page Home Page 5,000 4,000 1,000 (20%) Proceeded to Signup Page The Google Analytics Here is Google’s design aesthetic in all its glory. Considering how hard it was to recreate this funnel, I wish their designs were cooler. 400 600 (60%) Completed Signup Sign Up Page 1,000 Sign Up Complete 600 3% funnel conversion rate

4. The Modest Marketer When you need a good funnel…that doesn’t look like you worked too hard on it CVCV CVCV BLOG VISITORS HOME PAGE VISITORS VIEW SIGNUP SIGNUPS 600 1,000 5,000 20,000 25% 20% 60% PURCHASED 100 17% 0.5% funnel conversion rate

5. The Thinker Good for when there are (too many?) marketing people in the room AWARE INTRIGUEDREGISTEREDENGAGEDCONVERTED Together, content, advertising, events & PR create awareness Website, stories, videos & messaging intrigue visitors CTAs, AB testing & offers convert visitors to users Engage users with content, support & communication App experience, promotions, pricing & support convince users to pay

6. The Creamsicle A funnel for those blue sky summer days STRANGERS CUSTOMERS VISITORS USERS PROMOTERS Attract Visitors Convert Visitors Convert USERS Viral Buzz Content, SEO, social media ads, Google Ads, email CTAs, website design, testimonials Lead nurture, offers, demos Product ratings, incentives ToFu MoFu BoFu

7. The Metallica For funnels that need a little extra strength VISITORS 10,000 VISITORS 10,000 USERS 2,000 USERS 2,000 ENGAGED USERS 1,000 ENGAGED USERS 1,000 CUSTOMER 100 CUSTOMER 100 20% 50% 10%