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Internet Boot Camp Session Two: Free Advertising Paige Miller, MultiPlanet Marketing.

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Presentation on theme: "Internet Boot Camp Session Two: Free Advertising Paige Miller, MultiPlanet Marketing."— Presentation transcript:

1 Internet Boot Camp Session Two: Free Advertising Paige Miller, MultiPlanet Marketing

2 Internet Boot Camp Session Two: Free Advertising November 5, 2009 Entertainment - Radio, TV, Movies, Videos, Games Communicate - Phone, Letter, Notes, Alerts, Collaboration Research - Books, News, Articles, Magazines Storage - Documents, Photos, Applications (Clouds) Shopping - Personal, Commercial Personal Contact - Friends, Family, Co-workers Communities - Hobbies, Interests, Politics, Philanthropy & User Groups What People Can Do Online

3 Internet Boot Camp Session Two: Free Advertising November 5, 2009 What People Do Online Find information 81 % Get news 76 % Online banking 74 % Weather 65 % Research a product or service before buying it 63 % Visit a product website61 % Pay bills 56 % Watch a video clip 51 % Use a price comparison site 50 % Listen to an audio clip 44 % Source: Quantifying the Economic Value of the Internet.

4 Internet Boot Camp Session Two: Free Advertising November 5, 2009 Traditional Sales Funnel

5 Internet Boot Camp Session Two: Free Advertising November 5, 2009 Todays Sales Funnel Customer Controls the Process. Customer and Sales shares control (evaluating solution & negotiating)

6 Internet Boot Camp Session Two: Free Advertising November 5, 2009 Traditional Marketing--Outbound

7 Internet Boot Camp Session Two: Free Advertising November 5, 2009 Todays Marketing--Inbound Websites Blogs Webinars Community Links Fans Followers Pictures Videos Votes Podcasts Feeds Widgets

8 Internet Boot Camp Session Two: Free Advertising November 5, 2009 Rules of Inbound Marketing 1. Marketing is a Conversation 2. Content is King 3. Create, Engage, Analyze

9 Internet Boot Camp Session Two: Free Advertising November 5, 2009 Outbound: Telemarketing Trade Show Direct Mail Print, DtD Sales TV & Radio Ads Old + New Marketing Tools $$$$$ $ Inbound: SEO, AdWords Blog, Webinars Facebook, Twitter Coupons, tools, trials YouTube, PR, Viral, Buzz

10 Internet Boot Camp Session Two: Free Advertising November 5, 2009 Using Inbound Marketing Prepare your site using Search Engine Optimization (SEO) Website Keywords Coding, Tags, Metadata Links from reputable sites

11 Internet Boot Camp Session Two: Free Advertising November 5, 2009 Using Inbound Marketing 1. Create Content Blog and publicize it via , Facebook, Twitter, communities, etc. Builds your reputation; show your passion Builds web pages Gets noticed

12 Internet Boot Camp Session Two: Free Advertising November 5, 2009 Using Inbound Marketing 2. Engage People Use Twitter, Facebook and community posts to talk about the interests of your customers, ask questions, take surveys, hear complains, respond to industry issues, offer advise, etc., etc. If word of mouth is your best sales channel, lets give them something to talk about. © – Paige Miller, MultiPlanet Marketing, Inc.

13 Internet Boot Camp Session Two: Free Advertising November 5, 2009 Using Inbound Marketing 3. Analyze your Results Track your results Web hits (Google Analytics), time on website, pages view, page-of- departure. Facebook Fans, Twitter followers Newsletter sign-ups (opt outs), 4. Repeat, repeat, repeat.

14 Internet Boot Camp Session Two: Free Advertising November 5, 2009 No Limits Use your imagination Be passionate Be honest Be visible Good Luck!

15 Internet Boot Camp Session Two: Free Advertising November 5, 2009 Thank you! Paige Miller, President 1002 W. Ninth Ave. King of Prussia, PA Blog: Marketing Q and A Twitter: MultiPlanet


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