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Digital Marketing Partnerships 8/29/2013. Who We Are Mike LaLonde Managing Director He received a BA in Economics and an MBA concentrating in marketing.

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Presentation on theme: "Digital Marketing Partnerships 8/29/2013. Who We Are Mike LaLonde Managing Director He received a BA in Economics and an MBA concentrating in marketing."— Presentation transcript:

1 Digital Marketing Partnerships 8/29/2013

2 Who We Are Mike LaLonde Managing Director He received a BA in Economics and an MBA concentrating in marketing and finance, both from Rochester Institute of Technology. Combining his quantitative education with a creative approach to online marketing, Mike helps the LDM team focus on developing creative solutions that provide long- term ROI for clients. Sydney Hadden Digital Marketing Manager Sydney has a passion for advertising. After pursuing her Masters degree from The Simon School of Business, she has focused her career in developing and strategizing digital marketing solutions. Her passion for organization, creativity, and hard word have led her to be a successful part of our team and lead our PPC management services. Nelson Hamwey SEO Specialist Hard-working and conscientious, Nelson leads the SEO authority building effort. He has a BA in Marketing from Rochester Institute of Technology. Scott Kisloski Graphic Designer Graduating from RIT in 2011, Scott focuses on user- interface design, css3, html5, and development of responsive websites in Wordpress. Harold Bishop Graphic Designer Harold has a passion for design. From websites and landing pages to infographics and banner ads, he’s our digital branding master. Gino Kha Web Developer Gino has a strong background in Web Development & Database Logistics. If it can be coded, Gino can get it done. At LDM, we’re a group of young professionals passionate about digital marketing. We’re educated, strategic thinkers who work hard providing boutique digital solutions, focusing on long-term, positive-ROI results for our clients.

3 Our Philosophy Fusing creative thinking with quantitative analysis to provide clients with ROI-maximizing digital marketing solutions.

4 Our Services

5 PPC  We design campaigns to be optimized quickly, scaled based on client needs, and managed to maximize results.  Through custom dashboards and reporting, we quantitatively show our clients the performance of their campaigns.  Customer segmenting and optimization based on factors such as time of day, device type, network, and location.  PPC platforms include Google Adwords (including Shopping PLA’s), Bing Ads, Adroll, and Social Media.

6 SEO  Consulting Services  Keyword Research  Strategy Development  Website Audit  Resource Allocation  Opportunity Monitoring  On-Page optimization  Site Structure  Content Tagging  Usability  Technical Analysis  Reporting Through our analytical consulting approach to keyword selection and strategy refinement and our optimization services based on white-hat strategies, we help our clients drive targeted traffic and achieve great long-term ROI.  Vendor Services  Guest Blogging  Content Development  Opportunity Monitoring  Local & Niche Placements  Website Updates  Web 2.0 Development  Social Sharing  Online Community  PR  Reporting

7 Web Analytics Consulting  Sales & Funnel Analysis  Event Tracking  Goals & Success Metrics  Microconversions  Assisted Conversions  Custom Reporting & Dashboards You have questions. Analytics provides answers. Web analytics provide mounds of data about your visitors. From optimizing the conversion funnel to gathering insights about your customers, analytics helps clients make more intelligent business decisions.

8 Conversion Rate Optimization  A/B Testing  Independent variable testing  Conduct statistical tests on independent elements, such as different landing pages, button text, colors, or headlines  Multivariate Testing  Dependent variable testing  Conduct statistical tests on dependent elements, finding the best combination of elements working together on a page.  Testing Platforms: Google Content Experiments, Optimizely, Visual Website Optimizer Optimizing the online conversion funnel is one of the most overlooked opportunities when it comes to increasing overall campaign ROI. By identifying weak conversion areas, developing alternatives, and executing performance tests, conversion performance improves and ultimately increases the ROI on every campaign.

9 Partnerships & White Label  We provide white label services to help companies offer top- notch Analytic, SEO, and PPC campaigns.  Flexible arrangements to fit our partners’ needs and represent them as desired.  White Label Services  Accounts managed under a general e-mail addresses  Reports branded for your agency  Interact with clients and potential clients as a member of the agency team We work with a number of companies from design companies to traditional marketing agencies to help provide clients with comprehensive digital marketing services.

10 Additional Services  Design Services  Websites  Landing Pages  Form Design  Banner Ads  Print  Social Media  Development  Email Marketing  Social Media  Digital Strategy & Promotions Our additional services support the proper execution of our core digital marketing services.

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