1. Become a Social Selling Super Star on LinkedIn

2. Your Presenter: Viveka von Rosen Founder of LinkedIntoBusiness.com Author of “LinkedIn Marketing: An Hour a Day” Mentioned/Featured in Forbes, Entrepreneur, Money, Business Weekly, MTV, Simple Living Contributor to The Sophisticated Marketer’s Guide to LinkedIn Forbes Top 50: Social Media Influencer (2011, 2012, 2013, 2104) 32K Followers on LinkedIn, 82K Followers on Twitter 2

3. Social Selling is the process of using your professional brand to fill your pipeline with the right people, insights and relationships.. “ ” Koka Sexton, Sr. Social Marketing Manager LinkedIn

4. +Credibility +Research +Engagement Tools +Conversations +TOMA +Ability to Close = SALE! Recipe to Social Selling Success

5. ROI AND COI And what’s the Cost of Inaction? Loss of Credibility? Loss of Control? Loss of Visibility? Loss of Opportunity? Loss of Communication? Are you getting any return on your time investment??

6. What is LinkedIn? LinkedIn is a Business Tool and a Business Social Network of over 450 million members that you can utilize in: Building your brand (business and personal) Building credibility for yourself and your business Finding, connecting and engaging with prospects/employers Exponentially networking with prospects (1 st, 2 nd and Group) Deep Search (Advanced, Boolean and Saved Search)

7. 93% of marketers rate LinkedIn to be effective for generating leads LinkedIn drives more traffic to B2B blogs and sites than Twitter, Facebook and G+ combined According to the Sophisticated Marketer’s Guide to LinkedIn

8. 73% of businesses say LinkedIn helps to build credibility

9. 67% of SMBs agree LinkedIn provides a relevant context to promote and advertise their Company

10. 70% of SMBs say LinkedIn lets them identify potential business partners and connect them with other companies.

11. According to the Content Marketing Institute, “LinkedIn is the only platform that the majority of B2B marketers consider to be effective.”

12. Social Selling on LinkedIn 1.Stay Safe AND Be Present 2.Data Export GOLD 3.How to use Hero Images 4.Driving Traffic with Custom Links 5.Social Selling to Who You Already Know 12

13. Staying Secure on LinkedIn! 13 Edit Privacy and Settings Adjust who can see your connections TURN OFF Profile Sharing

14. Data Export Tool Account >>>>>>>Data Export 14

15. Hero Images 15

16. Customizing Your Links Public Profile URL 16

17. LinkedIn is about relationships and engagement. While LinkedIn can be a great lead generation machine – it's not a place to scrape unsuspecting prospects into a list they never signed up for. -@LinkedInExpert Can You Even Sell on LinkedIn?

18. Social Selling to Who You Know 18 Who they are dictates what to say: Peer to Peer Reference research Mention a Point of Pain/Pleasure Ask for advice DON’T SELL

19. Stay Top of Mind with Tagging Tag top prospects Take Notes Set Reminders Share your own content or find a post using the Article search and share Ninja Trick: Tagging!

20. Tools 1.Premium Account 2.Social or Business CRM (Salesforce, Nimble) 3.Sharing Tools (AgoraPulse, Hootsuite) 4.LinkedIn Mobile App 5.LinkedIn Groups Mobile 6.LinMailPro

21. CONTACT VIVEKA Viveka@LinkedIntoBusiness.com www.LinkedIntoBusiness.com 970.481.8916