1. GETTING STARTED ON LinkedIn Adapted from Cal Poly, SLO: Alexis Melville & Taylor Gregg

2. Interactive Business Card Job Search Tool Online Resume/ Portfolio Brand Manager Networking Tool

3. 414M+ Users All Fortune 500 companies represented Growing number of students and recent grads 2.1 M+ industry and shared interest groups A professional network to connect with other professionals, research companies, and seek job opportunities

4. Recruiters have rejected candidates due to information they found online Recruiters say a positive online presence has influenced their hiring decision 98% of recruiters & 85% of hiring managers use LinkedIn to find candidates Viveka Rosen, founder of LinkedIntoBusiness.com It is common for recruiters to use LinkedIn to evaluate candidates How recruiters use LinkedIn

5. Getting Started: Your Profile 1. Make a findable and visually appealing profile. 2. Use your LinkedIn profile to showcase everything that doesn’t fit on your resume. 3. When you’ve got a profile you’re ready to show the world, strategically connect with others. 4. Once you’ve got a valuable network, snoop. 5. Stay active on the site. Forbes eBook, The Millennial Game Plan: Career And Money Secrets To Succeed In Today’s World, by Laura Shin

6. HOW TO BUILD YOUR PAGE Professional (photo) Build on your resume Use keyword-rich descriptions Optimize your summary (key words, robust content) Add sections State your career goals or type of job you are seeking Improve your connections by including past jobs Include links to your website, blog, twitter Ask for recommendations Select your privacy settings Look at other profiles as examples

7. Build Your Network Who should you invite? Aim for 20 contacts Quality & diversity, not quantity 1 st, 2 nd, and 3 rd degree contacts

9. Etiquette Dos and Don’ts Don’t overload a contact with requests When contacting people you don’t know, try to go through a connection (find a commonality, i.e., you both went to SBCC) Be straightforward with your intentions Personalize your request to connect Respond to messages within a week Thank people Help others

10. My Network Connections Add Contacts People You May Know Find alumni Jobs Jobs You May Be Interested In: Preferences Advanced Search (top right) Discover Jobs in Your Network (bottom of page) Your Turn!! Experiment and see if you can find: People Groups Universities And more!

11. Your Job Search Research prospective companies and connect with employees Look at jobs you like and review the person’s career path and qualifications Conduct informational interviews Identify new companies to consider Review job postings linkedin.com/studentjobs

12. Research for Interviews Look up people with whom you have an interview Review profiles of employees who hold/held similar positions Contact the person who previously held the position Research and “follow” company

13. LinkedIn Groups (Interests) Wide range of groups available Industry/career discussions Increase your visibility Expand contacts Find job postings Join Santa Barbara City College groups! Click Interests Groups = conversations from your groups Click Discover = Personalized suggested groups

14. Influencers & Having Fun Finding Connections What companies is Bill associated with? Bill & Melinda Gates Foundation How Am I Connected? Click on one of the 2 nd degrees. How You’re Connected Connect? Get Introduced? ~ 500 professionals who've been invited to publish on LinkedIn; Leaders in their industries, geographies, and seniority, they talk discuss topics of interest, such as leadership, management, hiring and firing, disruption, and how to succeed.

15. Other Cool Features linkedin.com/alumni Showcase presentations and media Mobile versions available Decision Boards Who has viewed your profile

16. Now What? 4 Action Steps 1. Develop a complete profile 2. Have fun – get creative with your searches 3. Join, follow, and contribute to groups 4. Add your LinkedIn URL to your resume

17. Like us and find us: SBCC.edu/careercenter