2. Our Goal: Meeting Your Objective OPPORTUNITY: Help create awareness of the Jack Link’s brand LINKS TO SUCCESS: –Use the popularity and wide reach of college football to convey the Jack Link’s brand message –Partner with ESPNU to connect with passionate college football fans –On-site opportunities for sampling –Promotional opportunities to get fans interacting with the brand

3. College Football Fans Love ESPN College Football fans spend 111% more time with ESPN media than the average American adult They over-index on each of ESPN’s media platforms, especially among ESPN.com, ESPN2, and ESPN

4. And they’re glued to ESPN for College Football Year to date, ESPN’s overall ratings continue to grow over last year’s results Ratings are also up almost 21% for M 25-54

5. And they now have a place just for them: the U ESPNU is not just another network… It is a marketing tool that allows select partners the opportunity to expand their association with ESPN and connect with the most passionate college sports fans Some ESPNU fast facts: –24-hour college sports network from ESPN –In addition to its own network, ESPNU content and branding is an integral part to all of ESPN –ESPNU programming includes features marquee Division I match-ups across numerous sports

6. The Link to Success Based on the pillars of the Jack Link’s main objective, we combined the power of: –College Football –College Sports Fans –Multimedia –On-site –Promotion –On-pack and developed a unique, dynamic platform: The ESPNU Championship Series *Note: All ideas are pending production approval; descriptions and logos are for presentation purposes only and are subject to change and/or cancellation; all execution details TBD and subject to change

8. ESPNU Championship Series on SportsCenter As a part of the highly anticipated college football preview series, SportsCenter will produce a multi-part segment series called the ESPNU Championship Series presented by Jack Link’s During the last two weeks in August, SportsCenter will give fans a preview of the top teams, the national title contenders, and the key match-ups that will highlight the season Execution TBD *Note: All ideas are pending production approval; descriptions and logos are for presentation purposes only and are subject to change and/or cancellation; all execution details TBD and subject to change

9. ESPNU Championship Series on SportsCenter Each week in an ESPN support show covering college football, ESPN talent will update the ESPNU Championship Series outlook, based on the previous week’s games and results Feature will air 1x per week during the college football season Final execution TBD *Note: All ideas are pending production approval; descriptions and logos are for presentation purposes only and are subject to change and/or cancellation; all execution details TBD and subject to change

10. ESPN Bowl Selection Special presented by Jack Links Jack Links will give avid college football fans all of the post-season information they have been craving – the key Bowl match-ups – with the ESPN Bowl Selection Special But the playoff debate is still very much alive, so Jack Links will also provide a feature that takes these Bowl picks and lines them up in bracket formation, also known as the ESPNU Championship Series PLUS, 1-2 additional 30 minute programs highlighting Championship Series playoff *Note: All ideas are pending production approval; descriptions and logos are for presentation purposes only and are subject to change and/or cancellation; all execution details TBD and subject to change

11. ESPNU Championship Series Virtual Playoff Now that college football fans are in the playoff zone, ESPN wants to take the ESPNU Challenge to the next level with the Virtual Playoff Using EA gaming technology, ESPN will create a virtual version of these match- ups – it’s not the real thing, but it gives fans the playoff experience they have been craving for years Execution TBD *Note: All ideas are pending production approval; descriptions and logos are for presentation purposes only and are subject to change and/or cancellation

12. ESPNU Championship Series Virtual Playoff on ESPN.com To engage with college sports fans and extend the on- air execution to on-line, ESPN.com will build a complimentary, interactive game and promotion with a field of 16 Fans will evoke their “March Madness” spirit for College Football by creating their own bracket based on the pre- seeded top 16 *Note: All ideas are pending production approval; descriptions and logos are for presentation purposes only and are subject to change and/or cancellation

13. ESPNU Championship Series Virtual Playoff on ESPN.com ESPN talent* will also create their own bracket A computer generated virtual playoff based on the top 16 will play out over the course of two weeks Computer will generate results based on credible criteria like record, strength of schedule, offensive yards, etc. Prizing: –Fans who’s brackets match the computer bracket are entered in a grand prize drawing to win a VIP trip to the Rose Bowl or other TBD Bowl Game** – Secondary ESPN/Jack Links prize packs will be awarded to all fans who out pick ESPN talent *Note: All ideas are pending production approval; descriptions and logos are for presentation purposes only and are subject to change and/or cancellation

14. Additional Links *Note: All ideas are pending production approval; descriptions and logos are for presentation purposes only and are subject to change and/or cancellation

15. Jack Link’s at the GridIron Blowout Tour *Note: All ideas are pending production approval; descriptions and logos are for presentation purposes only and are subject to change and/or cancellation A unique and powerful ESPN the Magazine marketing program aimed at capturing brand loyalty and increasing purchase intent among college football sports fans for our sponsors In 2007, the Tour will be taken to the next level with the addition of the Mini-Camp Interactive Area*, a VIP Hospitality Area* and much more In an effort to build awareness of Jack Link’s “Feed Your Wild Side” tagline, ESPN will create an in-book platform incorporating fans from the Gridiron Classic events in 2007 Mock-up of Mini-Camp Interactive for 2007

16. Show Your Inner Sasquatch *Note: All ideas are pending production approval; descriptions and logos are for presentation purposes only and are subject to change and/or cancellation At five 2007 Gridiron Classic events, fans will be asked show their “Inner Sasquatch” by competing in the Sasquatch Football Skills Challenge* Fans will be asked to step into the oversized feet of the Sasquatch and compete in a football themed obstacle course Fans will be timed during the obstacle course and the fan with the best time through the course will receive a co-branded ESPN / Jack Link’s prize pack and even have his Sasquatch feet inducted into the Show Your Inner Sasquatch Hall Of Fame, a la the Hollywood Walk of Fame

17. Show Your Inner Sasquatch *Note: All ideas are pending production approval; descriptions and logos are for presentation purposes only and are subject to change and/or cancellation In-Book: “Show Your Inner Sasquatch” Advertorial* ESPN will create an advertorial sponsored by Jack Link’s appearing 6 times in 2007 The first advertorial will announce the “Show Your Inner Sasquatch” campaign –Provides tour stops and dates –Information on how to enter The five remaining advertorials will be a correlation of pictures from each event –Highlighting the winner from each event

18. The Winning Link *Note: All ideas are pending production approval; descriptions and logos are for presentation purposes only and are subject to change and/or cancellation At five 2007 Gridiron Classic events, fans will be asked to test their football trivia knowledge and compete in the Winning Link Challenge* In a Jeopardy style format fans will compete head to head to answer key trivia questions –E.g. The Winning Link for Matt Leinart in the 2005 win over the Oregon Ducks? Answer: Who is Demetrius Williams Every week, ESPN and Jack Links will award winners with a Jack Links/ESPN co-branded gift pack*

19. The Winning Link *Note: All ideas are pending production approval; descriptions and logos are for presentation purposes only and are subject to change and/or cancellation In-Book: “The Winning Link” Advertorial ESPN will create an advertorial sponsored by Jack Link’s appearing 6 times in 2007 The first advertorial will announce the “Winning Link” campaign –Provides tour stops and dates –Information on how to enter The five remaining advertorials will be a correlation of pictures from each event, highlighting the winner*

20. On-Pack Co-Branding & Promotion *Note: All ideas are pending production approval; descriptions and logos are for presentation purposes only and are subject to change and/or cancellation  As an ESPNU Marketing Partner, Jack Links has the opportunity to use the ESPNU marks and promote the ESPNU Championship Series on pack*  Potential opportunity to increase distribution by way of Conoco Phillips, a current ESPNU Marketing Partner with several thousand c-stores across the country*

21. ESPNU Championship Series on ESPN Radio *Note: All ideas are pending production approval; descriptions and logos are for presentation purposes only and are subject to change and/or cancellation  Opportunity to extend the ESPNU Championship Series feature seen on TV to ESPN Radio*  Potential execution of a Jack Link’s branded segment in the Colin Cowherd Show – ESPN Radio’s “unofficial” voice of College Football*

22. *Note: All ideas are pending production approval; descriptions and logos are for presentation purposes only and are subject to change and/or cancellation

23. THANK YOU!