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Roland Super Bock Music Challenge 2003 Rui Matos October 4 th, 2003.

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Presentation on theme: "Roland Super Bock Music Challenge 2003 Rui Matos October 4 th, 2003."— Presentation transcript:

1 Roland Super Bock Music Challenge 2003 Rui Matos October 4 th, 2003

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3 Concept RSMC 2003 is a Contest oriented to all musicians without any musical material on the recording sales channel All musical genres are welcome, as soon as they include the electronic component Dynamics of the event: –Pre-Selection, Online-poll and Final Event RSMC 2003 is a Contest oriented to all musicians without any musical material on the recording sales channel All musical genres are welcome, as soon as they include the electronic component Dynamics of the event: –Pre-Selection, Online-poll and Final Event

4 Targets and Goals To create opportunities for new musical careers through Roland products and services To widen our contact with the forgotten musicians community, reaching all product segments Empower sales network envolving dealers in local events with the contest winners Empower Roland image To create opportunities for new musical careers through Roland products and services To widen our contact with the forgotten musicians community, reaching all product segments Empower sales network envolving dealers in local events with the contest winners Empower Roland image

5 Image Pillars Organization: Roland (credibility) –No other musical instruments brand has launched a similar idea in Portugal Sponsorship: Super Bock (credibility) –Leading Beer Brand in Portugal –Tradittional sponsor in Portugal for big music gigs Partnerships (credibility) –Seara.com (web contents company) –Curto Circuito (young people popular TV Program) Organization: Roland (credibility) –No other musical instruments brand has launched a similar idea in Portugal Sponsorship: Super Bock (credibility) –Leading Beer Brand in Portugal –Tradittional sponsor in Portugal for big music gigs Partnerships (credibility) –Seara.com (web contents company) –Curto Circuito (young people popular TV Program)

6 Sponsorships / Partnerships Main Idea: To reduce RPT costs to the lowest –As for Super Bock (sponsor)... Prize Money is Super Bocks responsability, so is 50/50 participation on the printing material costs plus event promotion on their website (huge impact) Our responsability is to garantee their exclusivity as unique sponsors in the event continuity –As for Seara.com (partners)... responsible for the dynamic contents of the event website (decisive for Online poll) Our responsability: visibility exchange (banners & logos) –As for Curto Circuito (partners)... responsible for the promotion of the event, both on broadcasting event news plus their website promotion Main Idea: To reduce RPT costs to the lowest –As for Super Bock (sponsor)... Prize Money is Super Bocks responsability, so is 50/50 participation on the printing material costs plus event promotion on their website (huge impact) Our responsability is to garantee their exclusivity as unique sponsors in the event continuity –As for Seara.com (partners)... responsible for the dynamic contents of the event website (decisive for Online poll) Our responsability: visibility exchange (banners & logos) –As for Curto Circuito (partners)... responsible for the promotion of the event, both on broadcasting event news plus their website promotion

7 Other supporting entities (at this stage) Our Dealer Network –Marketing promotion: posters and flyers, web promotion and references on their websites Teaching Institutions –All (hopefully...) Media –Web Portals –Main Radio stations (Antena 3 are expected to become Partners) –Music Magazines and newspapers Our Dealer Network –Marketing promotion: posters and flyers, web promotion and references on their websites Teaching Institutions –All (hopefully...) Media –Web Portals –Main Radio stations (Antena 3 are expected to become Partners) –Music Magazines and newspapers

8 Marketing Tools (at this stage) Official Website –http://music-challenge.roland.pt Event special Product Campaigns –Envolving dealers network –Envolving also other partners Third party music websites –In an exchange of visibility basys (banners or text references) Printing Material –Posters and flyers –Jumping guy logo tool (can be used freely) Official Website –http://music-challenge.roland.pt Event special Product Campaigns –Envolving dealers network –Envolving also other partners Third party music websites –In an exchange of visibility basys (banners or text references) Printing Material –Posters and flyers –Jumping guy logo tool (can be used freely)

9 Event Schedule (Portugal) Fase One (4 months duration) –From September 1 to December 31 Projects Gathering Upload candidates information –If pre-selected, a small extract of the chosen theme (mp3) will be immediately available to be heard online Fase Two (3 months duration) –From January 1 to March 31, 2004 End of projects gathering Beginning of On-line Poll –Requires registration (each visitor can only vote once) Fase One (4 months duration) –From September 1 to December 31 Projects Gathering Upload candidates information –If pre-selected, a small extract of the chosen theme (mp3) will be immediately available to be heard online Fase Two (3 months duration) –From January 1 to March 31, 2004 End of projects gathering Beginning of On-line Poll –Requires registration (each visitor can only vote once)

10 Event Schedule (Portugal) Fase Three (1 month duration) –End of voting proccess –Gathering and Analysis of votes –Upload information about Finalists –Final Event date anouncement Fase Three (1 month duration) –End of voting proccess –Gathering and Analysis of votes –Upload information about Finalists –Final Event date anouncement

11 After one month online projects submited Already an huge visibility in most internet websites Special opinion poll (online) about the idea behind the event, gives 70% for excellent, 18% for good... Posters and flyers are being distributed now Special campaigns are to be discussed with partners, but also with third parties wishing to join the event promotion 15 projects submited Already an huge visibility in most internet websites Special opinion poll (online) about the idea behind the event, gives 70% for excellent, 18% for good... Posters and flyers are being distributed now Special campaigns are to be discussed with partners, but also with third parties wishing to join the event promotion

12 ...And we are still in the Beginning! Spain must join! Also with an official website Exchanging synergies and thus reducing costs Maybe with a different structure, according to the geographical and cultural specificities But along with the same efforts to reach same (bigger?) beneficts. Spain must join! Also with an official website Exchanging synergies and thus reducing costs Maybe with a different structure, according to the geographical and cultural specificities But along with the same efforts to reach same (bigger?) beneficts.

13 Gracias!


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