1. Agenda item 3.C-3 Communication on Biodiversity and Nature CGBN Co-ordination Group for Biodiversity and Nature 4 th meeting - 12/02/09

2. Biodiversity Action Plan – Supporting Measure 4: Public education, awareness and participation Target: 10 million Europeans actively involved in biodiversity conservation by 2010 15 million Europeans actively involved by 2013 Action B.4.1.1.: Communications Campaign

3. Communication activities on Biodiversity Biodiversity Campaign Nature and Biodiversity Material - updating Nature and Biodiversity Material - planned Contact Group on Communication Countdown 2010

4. Communications Campaign on Biodiversity Preparatory work  Scoping study – market research on campaigns  Eurobarometer Survey on Europeans’ attitudes to Biodiversity Approach  Combined centralised and decentralised Timing  December 2008 – Call for tender Phase 1 launched (760.000 EUR)  Spring 2009 – Call for tender Phase 2 (2.3 million EUR)  Duration: 2009, 2010 and beyond

5. Biodiversity Campaign Phase 1 Part a):  Graphic identity, including logo, slogan etc. – for 23 languages  Key messages for the public & selected specific target audiences Part b):  Communications strategy focusing on EU12, including:  Promotion of TEEB  Events (launch events in EU12, network of Goodwill Ambasadors)  Tools (banners, posters, postcards, e-cards, flash animations)  Campaign website  Social media and viral communication (blogs, Wiki’s, YouTube, Facebook, MySpace)

6. Communication activities on Biodiversity Nature and Biodiversity Material – updating  Europe’s Nature for you  Conservation in Partnership  Biogeographical regions brochures + 4 new

7. Communication activities on Biodiversity Natura 2000 Newsletter June 2009: State of Europe’s Nature

8. Communication activities on Biodiversity Nature and Biodiversity Material – planned  New Leaflets & factsheets:  Conservation Status of Habitats and Species + VNR  BAP mid term report  Ecosystem Goods and Services  Invasive Alien Species  Biodiversity and Climate Change  Natura 2000 Book – translation  Nature and Biodiversity website

9. Communication activities on Biodiversity Communication platform for stakeholders Natura 2000 Partner Award Contact Group on Communication on Nature and Biodiversity Countdown 2010

10. For more information: http://ec.europa.eu/environment/nature/index_en.htm