3Visual identity One common motto: Our world, our dignity, our future Motto is available in all EU languages
4europa.eu/eyd2015 Website Website will go live in December featuring key campaign newsstories of the weekcampaign toolkitonline event calendar for you to upload your eventskey development facts and updatesplatform for sharing of ideas and for partners and citizens to get involvedDedicated profile pages for organisations involved in the EYD2015europa.eu/eyd2015
5Story of the week Based on the monthly thematic calendar Human interest stories about people whose lives in one way or another have been touched by development cooperation. This can be beneficiaries, project managers, volunteers, people working in beneficiary countries, etc.Cultivating progress: farming in EritreaThe EU is helping transform rural agricultural communities in Eritrea
7Let’s use a narrative and positive tone! Social media strategyOne voiceStory-telling is the chosen approach to underline human experienceOne imageA consistent and recognizable visual identity through all channels.Let’s use a narrative and positive tone!CooperationCo-curationClear call to action
8Social media channels EYD2015 social media accounts: facebook.com/EuropeaYearForDevelopment2015facebook.com/EuropeAid@EYD2015@EuropeAid#EYD2015#Euglobalplayer, etc.Managed by mc and DEVCO and EDY2015 partnersSpecial promotion will take place through EuropeAid accounts
9Join the workshop session in the afternoon to find out more. Co-CurationThe official Facebook and Twitter accounts of the EYD2015 will be managed in partnership with organisations participating in the campaign.Curation - each week, a different partner will run the social media accountsPartner logos will be clearly displayed on both channelsPartners will receive guidelines and topic on content and frequency of social media activityJoin the workshop session in the afternoon to find out more.
10Targeting the mediaPro-active media relations activities throughout EYD2015:regular press mailings,press for key events, central media hooks and agenda setting in line with the thematic calendar,editorial media cooperations on national level (at least 2 per country),placement of op-eds in each MSengagement of ambassadors in selected MS, etc.
11Ambassadors EYD2015 ambassadors in selected EU countries Authentic national celebrities with public appealSelection based on popularity and link to development topics, general recall and commitment to the EUAmbassadors utilised across as many platforms and themes as possible, e.g. presence at stakeholders’ events, interviews
12EYD2015 audiovisual material Production of campaign trailer and radio spotsProduced and translated into all EU languagesFeatured on website for downloadPartners invited to stream on their website/ social media channelsCo-branding opportunities
13Partnership development EYD2015 will rely heavily on partnerships with local events held throughout the year across all 28 EU MS.Partnerships with organisations from public and private sector will provide additional avenues to increase the public awareness of EYD2015.Media partnerships will be leveraged to effectively reach target groups.
14Partnership activities Co-brandingEvent co-organisationMutual media relations and press activitiesContent exchange (online and offline)Co-promotion and advertisingCo-curation on social media channels, etc.For further questions on partnerships, please contact:
16ToolkitThe EYD2015 Toolkit will contain the materials and resources necessary to engage the target audiences incl. youthOnline tools will be designed to get you started and to provide everything you need to join in and run a successful and fun EYD2015 campaign.Subject to availability and resources, limited materials will also available in hard copy (e.g. print material, gadgets, etc.).
17Campaign information and materials EYD factsheet overview at EU and national levelKey campaign events at EU and national levelCountry-specific development facts (infographic)EYD EurobarometerPolitical messages and thematic monthsInfographics on thematic months
18Visual identity Campaign visuals Adaptable promotional material Campaign video trailerGuidelines on the use of campaign visualsGuidelines on co-branding
23Collaboration with World’s Best News The World's Best News (WBN) is a Danish news campaign created by the UN, the Danish Ministry of Foreign Affairs, over hundred NGOs and corporate partners.WBN brings stories of hope and change from the developing world.Sharing the similar objectives and principles, the EYD and WBN will build synergies and collaborate on a number of activities and measures, both online and offline
24Activities with the World’s Best News Online and social media content sharing and infographicsOnline newsfeedsWBN newsletter in all EU official languagesWorld’s Best Newsmaker online contest for young peopleWorld’s Best Newsday across Europe