1. Project Cycle Management for International Development Cooperation Communication Teacher Pietro Celotti Università degli Studi di Macerata 9/1/2013

2. Why project communication It is requested by the agreement In cooperation projects, it is often the key activity for the objective’s achievement

3. Communication plan Consists of: (communication) objective, target groups, duration, territory, means, budget Duration of communication activities regularly corresponds to the project, but with specifications In a cooperation project, territorial factors are taken in special consideration Without a clear concept of target groups there is no communication plan

4. Communication is… Informing Promoting Involving Educating

5. Communication objectives Ensure that the beneficiary population is aware of the roles of the partner and of the EU in the activity Raise awareness among the host country population or in Europe about the roles of the partner and of the EU in delivering aid in a particular context

6. Communication objectives Raise awareness of how the EU and the partner work together to support education, health, environment, etc Source: Communication and visibility manual for EU External Actions (2009) I suggest to adapt this kind of objectives to the specific projects

7. Target groups’ analysis Have I segmented the target groups? Do I know the target groups in terms of numbers? Do I know their locations, habits, behaviours? Age? Spoken languages? These information are crucial in order to take any decision in terms of communication (messages, means etc.)

8. Suggestions Communication should be based more on project’s results than on bureaucratic steps In case of international cooperation, it is necessary to take into account local traditions It is recommended to chose, if possible, the local language (or languages!) It is necessary to consider the communication activities from an environmental point of view

9. Means and solutions Press releases Leaflets and newsletters Catalogues, publications and audiovisual materials Web resources Banners Exhibitions (f.i. photographic exhib.) Gifts Plates, panels Events

10. Means and solutions Attention must be dedicated more to “distribution” than to “production”: Have I contacted the appropriate newspapers? Is there any specific distribution plan for the project’s leaflets (bus stops for immigrants, pediatrists’ waiting rooms for children, sporting centres for teenagers etc.)

11. Means and solutions Have I dedicated resources to the distribution? Web is considered as a sort of monument or is used as a dynamic resource to inform and involve my target groups? Are my banners located where my target groups regularly meet?

12. Means and solutions Do the chosen promotional gifts remind my project? Are they to be normally used by my target groups? Did I identify a precise formula for each event? Or am I just repeating the project contents as they were described in the application? Are my target groups ready to participate in the day and time identified for the event? Is this place accessible by my target groups?

13. Means and solutions Inform Promote Involve Train Web-based “Traditional” Online tutor Web 2.o Website Mailing list Workshops Events, exhibitions Press coverage

14. Duration Communication covers the project duration Do not underevaluate the start-up of the project, which is a positive news Intermediate results, such as project meetings, can be transformed into news Results must be ready some months before the end of the project, in order to allow an appropriate dissemination phase

15. Territory Remember that target groups are located somewhere, it is too easy to think “I can communicate to anybody in English and through the web” Define a specific communication plan for each territory involved Graphic design of materials is more effective if centralised

16. Territory Evaluate if production of communication tools and materials should be centralised ( think of money, environment, local development) If possible, visit the partners in the occasion of their crucial communication activities Request all partners to publish on the project web resources updated information concerning their communication activities

17. Territory If possible define a European or transnational level of communication Evaluate the use of videoconferencing systems in the occasion of the main project events

18. Monitoring There is no communication without corresponding monitoring activity Case of press is obvious – but think that many organisations lose the news published by newspapers and broadcasted by radio and tv!

19. Monitoring Receipts in case of materials’ distribution, signatures in case of exhibitions, photos in case of events: a number, even if low, is better than no numbers Description of communication results is very useful when you write the project technical report Communication results will be evaluated with focused attention by the managing authority

20. Back to the agreement Logo Disclaimer Remember the aim of your donor: to associate its name to the positive results and effects generated by your development project

21. Think like a wise man but communicate in the language of the people William Butler Yeats (1865-1939) p.celotti@t33.it