1. Memories: Encoding *Chinnici Sensations are encoded to form memories Encoding – transformation of information so the nervous system can process it. Sensations from hearing, taste, sights, touch, temperature, etc, are encoded to form memories.

3. codes Acoustic – using sound to form memories Visual – using images to form memories Semantic – using meaning to form memories

4. acoustic codes saying something out loud, or to yourself is a method of using acoustic codes.

5. visual codes using mental pictures to form memory – locations, noticeable features, outstanding colors, interesting shapes, lines, contours, etc.

6. semantic codes analyzing information to form meanings that make sense to you and your method of thinking.

7. storage Information stored over time The amount of information stored depends on the amount of effort put spent rehearsing or “memorizing”

8. retrieval Retrieving stored information (memories), depends on how efficiently the info was stored.

9. video How to Memorize Quickly https://www.youtube.com/watch?v=lTD- xOhgTpQ

10. false memory videos Tedtalk: E. Loftus: Eyewitness Testimony https://www.youtube.com/watch?v=PB2OegI 6wvI 60 mins: Eyewitness Testimony https://www.youtube.com/watch?v=u- SBTRLoPuo

11. Primacy – Recency effect Our brain’s ability to better recall the beginning and end of a list.

12. Memory Centers in the Brain cerebral cortex – sight of short & long term memory storage thalamus – information processing Hippocampus – in charge of transforming short term memory into long-term memory amygdala – ability yo associate memories with emotions.

14. thalamus the thalamus is a relay station all sensory information – except smell - is relayed through the thalamus All sensory signals from eyes, ears and skin enters through the thalamus

15. thalamus

16. Memory Centers in the Brain

17. 5 Questions : storing, processing, & retrieving memories. 1.What parts of the brain are involved in remembering the date of a special event? 2.Which part of the brain processes images, sounds, tastes, and temperature sensations to form memories? 3.Where do memories of anger, sadness, and joy take place? 4.Which part of the brain processes / stores long-term memories of important events in our lives? 5.Where does the transfer of facts from short-term to long-term take place?