1. 14 th April 2016 Jobsgopublic Future-proofing the public sector

2. Introduction Miles Skelton – Managing Director Sofie Kirk Buckland – Head of Product

3. Introduction Some key things we keep hearing Succession planning keeps CEOs awake Public sector has an ageing workforce A struggle to attract younger generation

4. Introduction Are we looking in the right place? Are we giving the right messages?

5. Our surveys  In a privileged position with a large & trusting audience  Two surveys: To find out latest habits & behaviours of jobseekers To speak to graduates about what they find important when they choose their path / perceptions of the sector JOBSEEKERS GRADUATES

6. Then… Newspapers & specialist mags Once life was simple Display or classified ads Little black books Traditional advertising messages

7. Now… It is more complex Audiences choose their content Active and passive lines blurred User demographic is not always what you’d expect

8. Print media Direct email Multi platform Candidate search Job boards New social media Social media Search engines Choice…

9. We’ve had to change… VACANCY LISTING TWITTER FACEBOO K GOOGLE & BING TARGETED EMAIL ENHANCE- MENTS CANDIDATE SEARCH LINKED IN

10. How are jobseekers looking? Social audiences are getting older… 87% of candidates start on search engine 1 st Job boards still number one for quality & quantity Facebook users in the UK 36 MILLION 15 MILLION Users on Twitter & LinkedIn Source : Ofcom Report 2015

11. How are jobseekers looking? Know who to target… 48% Growth in 45-54 age group 25-34 New average age, up from 18-24 YEARS OLD 79 % Of LinkedIn users are over 35 35-44 Average user age group YEARS OLD 52% Of Twitter users are over 35 37.2 Average age of user YEARS OLD Source : Statista Report 2015

12. New Social Media Where do the youth hang out? Who uses social media as part of their job search? Who searches an organisation’s site before applying? Social media is changing very rapidly… 42% 18-25 year olds 21% 25-40 year olds 62% 18-25 year olds 40% 25+ year olds 700% More youth on LinkedIn, last 2 years INSTAGRAM, SNAPCHAT, WHATSAPP Fastest growing social media

13. Key findings: Active Jobseekers 18 Different sources used by jobseekers 74% Use Jobs By Email alerts Search on Google Browse job boards 70% 40% Register with rec-cons Directly email employers Contact via Social 25% 15% Source : Jobsgopublic Report 2015

14. Key findings: Passive Jobseekers 77% Browse job sites Look at jobs on LinkedIn Read job ads on social media 24%20% 13% Read job ads during unrelated searches Click job ads shared by friends Respond to direct messages on LinkedIn 10%

15. Key findings: Overall 42% 4% 6 PM SUNDAY 18 – 25 year olds use Social Media as part of their job search Just 4% don’t want to be contacted directly The best time to send a direct recruitment email Source : Jobsgopublic Report 2015

16. Graduate Survey Results Responses received  In a privileged position with a large & trusting audience & strong connections with UK Universities  Survey to find out young people’s perception of the public sector 1,000

17. What motivates graduates? 81% 57% 16% MAKING A DIFFERENCE ACHIEVEMENT AMBITION MONEY 76% 50% STATUS

18. What do they look for from an organisation? OPPORTUNITIES FOR PROGRESSION – 80% TRAINING AND DEVELOPMENT SCHEMES – 71% COMPANY VALUES – 61% COMPANY CULTURE – 57% WORK LIFE BALANCE – 56%

19. Have you ever considered a career in the public sector? Yes 89% No 11%

20. If not, why not? Don’t know enough about it Never thought about it Doesn’t appeal to me Recent budget cuts 43% 36% 25%

21. What makes it attractive? Making a difference to the community – 82% I want to help people – 71% My chosen career is within the public sector – 39% Making a difference to the community Helping people Chosen career is public sector 82% 71% 38%

22. Where can you find more job stability? Public 72%Private 28%

23. Public Sector Trustworthy Makes a difference Work-life balance Empathetic Vital Determined Helpful Needed Diverse Selfless Stagnant Boring Restrictive Underpaid Cuts Stretched Unfunded Inflexible Old Red tape No career development

24. Private Sector Varied Money Power Ambition Opportunity Innovation Efficient Progression Unlimited Stimulating Rewarding Stressful Faceless Ruthless Egotistical Greed Untrustworthy Long Hours Ungrateful Cold Hostile No security

25. A typical public sector role… …makes a positive difference in the community …is hard but rewarding …is low-paid, old and boring …is for people who want to plod through life

26. How do you think the public sector is portrayed in the media? Negatively 60% Positively 13%

27. So what should you do?

28. Take a multi-channel approach… VACANCY LISTING TWITTER FACEBOO K GOOGLE & BING TARGETED EMAIL ENHANCE- MENTS CANDIDATE SEARCH LINKED IN

29. Choose the right message… Trustworthy Makes a difference Work-life balance Progression Training Determined Helpful Needed Diverse Selfless

30. Preferred application method ONLINE 64% CV 30% EMAIL 3% PAPER FORM 3%

31. And get the process right APPLYREVIEWSHORTLISTCONTACT INTERVIEWCHECKSOFFERAPPOINT

32. Sell yourself, your sector, your brand