1. Seagate Confidential Battle Card: Seagate Business Storage Windows ® Server 4-bay NAS THE BASICS Target Customers & Relevant Value KEEP IN MIND “Need-To-Know” for Tough Conversations TELLTHE STORY Challenger Messaging NOTHING TO CHANCE Reinforcing Data and Benefits ADD’L RESOURCES Sales Tool Kit Target Customers Small/Medium Businesses Dedicated IT support or contracted VAR Office types include: small/medium office and remote office/branch office (ROBO) Workgroup of up to 50 employees in a medium or large office Verticals include: medical, dental and legal Relevant Value of Product Add centralized storage to your existing Windows network to support a small office or branch office. With the Seagate Business Storage Windows ® Server 4- bay NAS, all your employees can collaborate, share and backup files to one central location. With complete Active Directory integration, the 4-bay NAS simplifies managing users and controlling access to shared files. Customer issues IT pros are looking for a cost- effective solution to add network storage to branch/remote offices, yet maintain integration with the home office and their existing Windows eco-system. Competitive Advantages Seagate Business Storage is the only network storage product in its class to offer a USM slot for convenient off-site backup to a portable drive Seagate Business Storage offers the latest Windows Server OS with numerous improvements Seagate Business Storage offers the fastest Intel processor compared to other products in its class Key Trends Tight budgets, growing storage needs can be an opportunity to sell NAS Biggest competition is the "cloud” Scalable Perceived as cost effective NAS can be more secure than the cloud as a business can maintain control and ownership of their data As the value of content and dependency of digital content increases, small businesses are realizing the need for robust on-site and off-site data protection and data centralization. Possibilities & Solutions Seagate Business Storage offers centralized storage for branch/remote offices, while retaining integration with an existing Windows network. Key Benefits Complete integration with your existing Windows environment, including full support for Active Directory The dual core Intel Atom processor combined with Windows Storage Server 2012 delivers incredible network file transfer performance up-to 200MB/s Transfer your data to a portable drive to take off-site for additional protection by using the integrated USM® slot Windows® Storage Spaces automatically manages installed drives to give you the best blend of capacity and redundancy. Ensure your critical files are protected without slowing you down with built-in Bitlocker® encryption Evidence for Advantages Familiar Windows interface IT Pros are accustom to. Use Windows backup to protect data on computers in your business Latest Atom processor delivers enough performance to support multiple users Key Customer Questions Q. How many employees are in the workgroup you will support? A. Up to 50 is perfect for one Business Storage Windows Server Q. Do you have a plan for backing up your files to an off-site location? A. Seagate Business Storage includes a USM slot, which makes it simple to backup your most critical files to a portable drive. Once on a portable drive, your files can be stored off-site to help protect your business in the event of theft or natural disaster. Q. Do you have other Windows eco-system products in your business, such as an active directory server? A. Seagate Business storage Windows server integrates with other Windows products for a seamless experience.