1. Branding & Recruitment Strategies One in the Same

2. An Intro to Branding http://www.youtube.com/watch?v=iR eY3W9ZkLU&feature=related

3. What makes a Brand? - Simplicity - Memorable - Identifiable - Reputation - Guarantee Quality - Evoke Desire - Help Us Belong

4. Why Brand?  Establishes your organization on campus  A recognizable identity of an individual organization  A sense of uniqueness that correlates with your organizations identity  Work on branding yourself to maximize wanted results

6. STEP One: Creating an image - logo tie in with Orgsync - Must be a group decision - Must have longevity! - Ideally an image should be able to survive years… not a week!

7. STEP One: Creating an image – Organizational Image on a professional/ Community standpoint Ask Yourselves… What is our reputation on campus? Do we even have one? Do we need to improve our reputation in anyway?

8. STEP Two: Focus on Making Genuine Connections -Every person that you interact with has a perception make sure that you do not give them a reason to have a positive one! -Key to success here is Genuine NETWORKING! -Both online and face to face -Remember Names, personal invites, stop in the hall to say hello,

9. STEP Three: Synergy! - Every single piece of correspondence you send out, from individual emails to mass emails, should have a uniform throughout the entire org. - If there’s a particular font you favor, use it on your OrgSync Page! - Place your logo everywhere. Always refer to your organization by the same name. Either the short or long version! You simply can’t have one kind of identity online and a different one in the real world – it will work against your branding efforts and leave people confused, or worse, disinterested.

10. STEP Four: Unconventional Pathways for Promotion - When it comes to integrating print marketing into your branding strategy, don’t limit yourself to the old standards like postcards or flyers. - Instead, you can make a real impact by choosing less expected items, like door hangers, magnets or custom stickers. Something tangible, something unique, like your organization!

11. Remember… - Branding doesn’t have to be a headache. With a bit of ingenuity, it can offer many excellent opportunities to publicize yourself and your Organization. - You always want to increase your web presence and brand recognition!

19. Recruiting  Genuine Connections**  How many candidates do you have in your database… using OrgSync.com ?  Social Recruiting  Headhunting through Social Medias  Posting Events through Social Media, reply in their chosen channel!!!  POST….POST… POST!!!

20. The Equation

21. twitter  If you or your organization has a Twitter account but not a lot of followers you can expand your network and build relationships with students by running a quick search on Twitter (search.twitter.com) for anybody discussing a specific keyword or hash tag and you can get hundreds of contacts. You can search for people you know, by location, by school or interest, by popularity, by time and more. **Hash tagging makes your keyword instantly searchable #PaceU #tweetsfromSA #greektruths #pacestudents #PaceASAP #PaceLBA #PaceDphiE #PacePPRC @SDCA_PLV @PaceUniversity @SGA_PLV

22. Consistency This goes back to the idea of synergy! DONT RECREATE THE WHEEL EVERYTIME… JUST IMPROVE IT!

23. What are some of our Campus Images???

24. Brainstorm!

25. Branding & Recruitment Strategies One in the Same Caity Kirschbaum ckirschbaum@pace.edu Thank You!