1. February 2016 Viewing Trends Overview

2. Irish adults aged 15+ watched TV for an average of 3 hours and 39 minutes each day in February 2016. 89% (3hrs 16min) of this viewing was live with the other 11% (23 min per day) time shifted. Total Viewing February 2016 Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

3. Housekeepers with Children watched 3 hours 30 mins of TV every day in February 2016 Average Minutes Viewed Daily February 2016 Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

4. PVR ownership is now at 59%. The vast majority of viewing is to live TV. The % of live TV viewing has remained static year on year for individuals and has increased for 15-24 yr olds. TV Viewing Live v Time shift Year on Year Feb 2016 – Feb 2015 Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National PVR Ownership Jan 2015 58% Jan 2016 59%

5. TAM Ireland subscribing channels reached 90% of housekeepers, 88% of housekeepers with kids, 85% of ABC1 adults and 83% of 25 - 44 yr olds each week in February Weekly reach of TAM Ireland subscribing channels February 2016 Source: TAM Ireland Ltd / Nielsen TAM / Av Weekly Reach, Consolidated, National

6. Average Monthly Commercial Impacts February 2016 Source: TAM Ireland Ltd / Nielsen TAM / 30” 000s, Consolidated, National

7. Top 10 Advertisers February 2016 Based on 30” sec 000s, Individuals 4+ Source: TAM Ireland Ltd / Nielsen TAM Based on 30” 000s, ROI Commercial Channels, Individuals 4+, Consolidated, National 1 PROCTER & GAMBLE IRELAND 2 DIAGEO 3 HYUNDAI IRELAND 4 VODAFONE IRELAND 5 LOREAL 6 RECKITT BENCKISER 7 LIDL IRELAND GMBH 8 ULSTER BANK 9 NESTLE 10 UNILEVER