1. Digital Transformation Advisory Group December 1, 2015

2. Agenda What will the Board and Strategic Council see? FAQs + Talking Points Testing Strategy Deep Dive Project Updates What is going on? –Release 1 –Release 2 –Release 3 What do I tell my members? DT Advisory Group business New member nominations Invitations to join Next meeting

3. Board and Strategic Council Presentation Robert’s Management Report PDF FAQs + Talking Points Preview the beta public site Advance glimpse at professional site design concepts Brief overview of the testing strategy

4. Testing Strategy Audiences Members vs. EPs/Students vs. Non-member pros Members vs. Former vs. Non-member potentials A/E/C vs. general public

5. What is going on? The latest info is always available on the DT Advisory Group page

6. What is going on? The latest info is always available on the For Leaders page

7. What is going on? Release 1 Success!

8. What is going on? Release 1 - Success!

9. What is going on? Average Member Renewal Speed Time minutes to complete Before 0 20 5 10 15 Time minutes to complete After 0 20 5 10 15

10. What is going on? Usability Testing & Member Feedback Bug fixes based on live user results (24/7 site monitoring) Post-Renewal Review: System Usability Scale Primary Navigation and Subnavigation Testing Heatmap and click testing of design concepts *Need local chapter help in soliciting testers * *

11. Release 1 Next!

12. Release 1 Next!

13. Release 2 Sneak Peek

14. Release 3 Next!

15. Process Discovery Information Architecture Requirements & Story-writing Wireframes Creative Comps Development Testing

16. Release 3 Next! Wireframe and Creative

17. Release 3 Next! Wireframe and Creative

18.  Home Page  Find a Chapter  Member Directory 

19. Release 3 Let’s Explore

20. DT AG: New Business New member nominations How to: Invitations to join, onboarding process Next meeting

21. THANKS! Transform@AIA.org AnnNovakowski@AIA.org BrianMcLaren@AIA.org