1. The Most Effective Slogans Choose 5 slogans from Ads or Commercial Films (either in Chinese or English) and discuss how they are great with language skills. Please analyze the slogans and give your interpretation for them.

3. McDonald's Slogan: (balabababa) I’m lovin’ it It means that I love it without any reason, and McDonald‘s create “lovin” this new word means love + ing, just emphasize I am caught up in this delicious food right now! Further more, it conveys more positive means such as young, lively, and move right now. It’s not difficult to you to imagine that people say:” wow! I'm enjoying this!”

4. 萬安生命 Wanan life Slogan: 用你想要的方式告別 With the way you want to say goodbye. The commercial conveys: There are something we were too late to do in a lifetime. Wanan life wants to communicate with people, the funeral is not necessarily to be the traditional, it’s can be tailored to anyone.

5. 全國電子 (elifemall) Slogan: 全國電子 足甘心ㄟ The cooperation hope every customer can identify with their service- oriented philosophy. They sell products from the consumer point of view. It create a “moving sales”. Consumers buy goods, has not just buy the "product" itself, but to buy a "feel."

6. 遠傳 (FAREASTONE) Slogan: 只有遠傳 沒有距離 Distance can be a precise number or also be abstractive to a distance between two hearts. The commercial conveys you can talk to your dearest people whenever you want to. At the end of the commercial, it typed:” Who are you thinking now?” It’s so touching.

7. Slogan: 整個城市就是我的咖啡館 Cause city café open inside the biggest convenient store cooperation---7-11, the widely branches let customers do not take much time and can immediate enjoy freshly, low price, and high-quality brewed coffee. 統一超商 city café