1. The Power of Persuasion Adapted from The Web English Teacher http://www.webenglishteacher.com/argument.html

2. You persuade more than you think you do … The Power of Persuasion Have you ever needed to persuade someone? Who was it and what did you want them to do? Were you successful? Why or why not? You probably already spend a lot of time trying to persuade your parents to allow you to watch more TV, play more video games or hang out with your friends or do less homework. Now you can use those same skills to write persuasively!

3. Persuasive Writing Everyday A radio announcer telling you why you should keep listening to his or her station A magazine article on your favorite rock star The President of the United States giving the State of the Union address Commercials and all types of marketing In conclusion  persuasive writing plays an important part in your everyday life. http://www.youtube.com/watch?v=vsdCFeKgu5I Goal of Persuasive Writing To try and convince people to agree with you Relies heavily on facts- not opinions

4. The Basic Principles of Persuasive Writing The point is that understanding persuasive strategies can help you in two very important ways: 1)Knowing the strategies helps you analyze the strategies other people are using to persuade you. This way you can protect yourself when, for example, unethical marketers are trying to take advantage of you. 2) Knowing the strategies helps you to choose which is the most effective way to persuade an audience. How do we get others to accept our point of view? by appealing to their reason by appealing to their emotions by the appeal of our good character (also called credibility)

5. Persuasion – what is it? In persuasion, what is an argument? = an appeal to a person's sense of reason; it is not a violent fight, dispute, or disagreement. It is a measured, logical way of trying to persuade others to agree with you. THE BIG “NO-NO”: taking the attitude that there is only one side. There are always two sides even if you don’t agree with one. THE BIG “NO-NO” #2: “putting down” the other side So what to do? 1.Choose one side of an issue clearly in an effort to persuade others. 2.Acknowledge the other side and its related viewpoint, but discuss how a different perspective is more accurate.

6. Logos (Logical Appeals) Example: A Snickers bar has 280 calories and 30 grams of sugar. That’s not very healthy. Facts, numbers, and information can be very convincing.

7. Example using a Logical Appeal Approach: Goodwill http://www.youtube.com/watch?v=2bD6qgvKzTM `

8. Appealing to Emotion - Pathos What it is: Human nature is naturally influenced by the emotions Use vivid images & examples to persuade – Ex. (to a dad who smokes): "I remember when Grandma died of lung cancer. It was the first time I had ever seen you cry, Dad. I remember that you also made me promise not to start smoking.“ – Ex. You might detail the pain of going through chemo therapy. You could use X-rays of diseased lungs, or photos of cancerous gums. What it is NOT: Not a substitute for logical and ethical appeals Stereotypes or manipulation of emotional fears Fishing for an emotionally-charged reaction, like trying to get audience to be angry

9. Pathos (Emotional Appeals) Example: Your donation might just get this puppy off the street and into a good home. Getting people to feel happy, sad, or angry can help your argument. ASPCA-Sarah McLachlan: http://www.youtube.com/watch?v= 6eXfvRcllV8

10. Ethos (Ethical Appeals) Example: Believe me! I’ve been there before. I’m just like you. If people believe and trust in you, you’re more likely to persuade them.

11. Appealing to our good character - Ethos The appeal of your ethics can occur on one or more of the following levels in any given argument: – Are you a reasonable person? (That is, are you willing to listen, compromise, concede points?) – Are you authoritative? (Are you experienced and/or knowledgeable in the field you are arguing in?) – Are you an ethical/moral person (Is what you're arguing for ethically sound/morally right) – Are you concerned for the well-being of your audience? (To what extent will you benefit as a result of arguing from your particular position?) The ethical appeal is based on the audience's perception of the speaker. Therefore, the audience must trust the speaker in order to accept the arguments. Don't overlook ethical appeal, as it can be the most effective of the three. Example: US Army http://www.youtube.com/watch?v=JDXK1dFY_Pc

12. President Obama may be a believable, credible political figure; his reputation may sway the audience because he is a powerful speaker and has an recognizable title. John F. Kennedy may be a believable, credible political figure because of his passion and dedication to humanity. Mahatma Gandhi may be a believable, credible political figure because of his non violent methods. These people are examples of those who display ethos

13. A few last important items… Identify any unfamiliar or uniquely used terms in your argument. Use statistics, studies and surveys ethically and accurately. When quoting a source you must be careful that you don't accidentally (or intentionally) take the quote out of context, changing the original meaning. The most successful arguments??? Combine the three appeals Don’t just rely on logic in an argument Use a combination of appeals for a balanced argument. All three appeals in action http://www.youtube.com/watch?v=BpTb2RjbMn4