1. Stay out of Trouble How to check domains before buying them

2. Penalised domain = lost value

3. Reasons for penalties Onsite issues Spammy links Combination of both

4. Tools

5. Backlinks

12. Introducing Wayback Machine a.k.a. Web Archive

20. Just to compare

21. Introducing SpyFu

27. Introducing SearchMetrics

33. Worried about the Google Mobile update?

35. Introducing SEMRush

38. A free trial month of Majestic? Give me your business card and it will be emailed to you

39. 50% off the first month of SpyFu? Get it here: http://www.irishwonder.com/blog/spyfu

40. Questions? Feel free to get in touch! info@irishwonder.com Twitter: @irishwonder Slideshare: http://www.slideshare.net/irishwonder/ LinkedIn: linkedin.com/in/irishwonder Blogs: http://www.irishwonder.com/blog/ - general SEO http://www.irishwonder.syndk8.co.uk/ - darker areas