1. Increasing Ecommerce Sales Determine keywords that lead to sales (research vs buy mode) Make sure keywords are aligned with products/services you offer Increase relevant traffic for those keywords

2. How Do I Increase Relevant Traffic? Keyword research Link building Other traffic sources “On-page” techniques

3. Keyword Research What would my customers search for? Brainstorm keyword combinations Keyword tools (Google, Word Tracker, etc.) Competitor websites Goal: Finding KWs that drive sales (more specific query = less traffic but higher sales %)

4. Link Building Partnerships Directories Blogs/Forums/PR/Articles Competitor links Offer a free tool or service – Great Content!

5. Other Traffic Sources Google Base PPC (Google, Yahoo, MSN, etc.) Blogging (good for long-tail) Social networking (Digg, Twitter, Facebook, etc.)

6. “On-page” Techniques SE friendly URLs Title tags Spiderability (Javascript, Flash, indexable content vs images) Sitemaps, relevant/duplicate content, navigation/site architecture, etc.

7. Thank You! Web: www.akamaiseo.comwww.akamaiseo.com Phone: (808) 206-6577 Email: neal@akamaiseo.com