Presentation on theme: "Increasing Ecommerce Sales Determine keywords that lead to sales (research vs buy mode) Make sure keywords are aligned with products/services you offer."— Presentation transcript:
Increasing Ecommerce Sales Determine keywords that lead to sales (research vs buy mode) Make sure keywords are aligned with products/services you offer Increase relevant traffic for those keywords
How Do I Increase Relevant Traffic? Keyword research Link building Other traffic sources “On-page” techniques
Keyword Research What would my customers search for? Brainstorm keyword combinations Keyword tools (Google, Word Tracker, etc.) Competitor websites Goal: Finding KWs that drive sales (more specific query = less traffic but higher sales %)
Link Building Partnerships Directories Blogs/Forums/PR/Articles Competitor links Offer a free tool or service – Great Content!
Other Traffic Sources Google Base PPC (Google, Yahoo, MSN, etc.) Blogging (good for long-tail) Social networking (Digg, Twitter, Facebook, etc.)