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© www.CMSmadeeasy.com Why does Google do that? Google explained (Organic search) CMSmadeeasy.com (click to continue)

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Presentation on theme: "© www.CMSmadeeasy.com Why does Google do that? Google explained (Organic search) CMSmadeeasy.com (click to continue)"— Presentation transcript:

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2 © Why does Google do that? Google explained (Organic search) CMSmadeeasy.com (click to continue)

3 © Google sees 21 million PAGES that might be relevant. What’s he thinking? Here is the results page after searching for “Simple CMS” CMSmadeeasy is N0. 2 on page 1 (click to continue)

4 © What’s he thinking? Mr Google Searcher, online at 1:00 am. He wants to find a way to edit his website.… What he is looking for may not be what he should buy. Your pushy sales message may not be what’s on his mind. 1. He is ready to buy 2. May respond to brands, but will compare 3. He knows what he is looking for and will PULL it from his searches (click to continue)

5 © Research. Find out what people search for? (Not what YOU want them to look for…) Free: https://adwords.google.com/select/KeywordToolExternalhttps://adwords.google.com/select/KeywordToolExternal Pay for: Free: You can find out very easily with free tools. (click to continue)

6 © How did they get there? (click to continue)

7 © Why did Google put these sites on Page 1? Because Google thought they were the most relevant results! (If Google don’t deliver relevant results, people will stop using them.) Why? Two reasons: 1.The page was highly relevant to “Simple CMS” 2.The page / website has good authority around the web for Content Management Relevant = “on page SEO” Authority = “Backlinks from relevant high Authority sites” (…and currency, presence, social activity, and more…) (click to continue)

8 © On-Page SEO Place the keyword prominently (e.g. in bold or italics) in the natural language text and most importantly in the HTML tags for Title, Description, Alt, Links and H1 Don’t overdo the keywords! Google use “semantic” algorithms and Artificial Inteligence to deduce the “meaning” of your web page; so use natural language, stick to the topic and use synonyms. (click to continue)

9 © Off-Page SEO - Social Networks Blog. Plus:- Bookmarks Articles and Press Releases Social network references (Business pages in LinkedIn and Facebook) Twitter (click to continue)

10 © Why does this – look like this? (click to continue)

11 © This is an advertisement. The idea is to get somebody to click this. It should reflect the search (to demonstrate to the searcher that she is in the right place). It should give a reason to go further. It should make an offer. How was it defined? The HTML Title Tag The HTML Description Tag (click to continue)

12 © Review The searcher KNOWS what she wants. (although it may not be what she needs) Google finds a PAGE and displays a Snippet designed to entice the searcher. The PAGE is called a “Landing Page”. Ideally this should be all about the keywords used by the searcher, have clear calls to action and simple navigation to the rest of the site. (click to continue)

13 © The searcher KNOWS what she wants. (although it may not be what she needs) Google finds a PAGE and displays a Snippet designed to entice the searcher. The PAGE is called a “Landing Page”. Ideally this should be all about the keywords used by the searcher, have clear calls to action and simple navigation to the rest of the site. (click to continue)

14 © Google Page 1? What’s it worth? Source: SEO Book These stats are taken from MILLIONS of search results. They reveal that the higher up the search page you are – the more clicks you will get. Only 10.18% of people bother with page 2… (click to continue)

15 © Monitor and Manage Use an analytics tool to monitor (e.g. Google Analytics) – Traffic growth, geography, sources and type – Keyword success – Top Landing and Exit pages – Other important factors CMSmadeeasy integrates with Google Analytics, giving you a wealth of valuable information about your site. (click to continue)

16 © Summary – Find what people are looking for – Optimise PAGES – Promote pages with quality backlinks – Sell from the Snippet and the Landing page – High ranking means high traffic share – Monitor and manage! The end


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