1. Club Leadership Training Session

2. Club Officer Roles President
As president, you are responsible for providing the supportive club environment members need to fulfill their self-development goals, making sure that members benefit from the Toastmasters educational program, and helping the club recruit new members and retain current ones.
Vice President Education
As vice president education, you are responsible for providing and maintaining the positive environment and the programs through which members can learn and grow. If you do your job well, your club will have satisfied members and will continue to grow.

3. Vice President Membership
As vice president membership, you are responsible for building membership and ensuring a strong membership base by satisfying the needs of all members. Your efforts contribute to the success of the club.
Vice President Public Relations
As vice president public relations, you are responsible for coordinating an active public relations and publicity program. Your job is vital to the growth and success of the club; your efforts help to attract new members.

4. Treasurer
As treasurer, you are responsible for keeping clear and accurate financial records of club business and for seeing that the club remains financially stable.
Secretary
As secretary, you are responsible for keeping clear and accurate records of club business, including membership records and correspondence with Toastmasters International’s World Headquarters and others.
Sergeant at Arms
As the sergeant at arms, you are responsible for maintaining club properties, arranging the meeting room and welcoming members and guests at each meeting.

5. Why Build Membership?
Clubs should be at 20+ members – “charter strength” – to operate optimally.
Allows more people to be available to fill meeting and club officer roles
No one member is overburdened with responsibilities
Meetings are more fun, because more people are involved
It’s easier for a club to help members meet their educational needs
Natural attrition 2

6. Membership-building Steps
Step 1: Find Prospective Members.
Prospecting is the process of finding people in need. Do so, by asking:
Who are they?
Where would I find them? 3

7. Membership-building Steps
Step 1: Find Prospective Members.
Develop a prospect list as part of a membership campaign.
Contact everyone on the list and invite them to join the meeting.
On average, 1 in 3 prospects will join.
Word-of-mouth is the best advertising.
Members should talk with friends, family and co-workers.
There are resources to help. 4

8. Membership-building Steps
Step 2: Make Every Meeting Great.
Determine club quality.
Other benefits of great meetings.
Understand the objectives. 5

9. Membership-building Steps
Step 3: Help Them Decide to Join.
Ask direct questions.
Listen effectively.
Provide success stories.
Close the sale. 6

10. Membership-building Steps
Step 4: Start Them Off Right.
Deliver what has been promised.
The how:
Tell them about Toastmasters.
Coach them to excellence.
Induct them regally.
Get them involved.
Give positive reinforcement.
Use the resources. 7

11. Incentives for Members
Organize Membership Building Contest
Requires work, creativity, planning, motivation and teamwork.
Set membership targets.
Organize a committee or taskforce. 8

12. Incentives for Members
Membership Contests 9

13. Incentives for Members
Publicity and Recognition
Reach out to prospective members.
Publicize success.
Reward performers. 10

14. Four steps for membership building Find prospects.
Make every meeting great.
Help them decide to join.
Start them off right. 11

16. The Club Mission
The mission of a Toastmasters club is to provide a mutually supportive and positive learning environment in which every individual member has the opportunity to develop oral communication and leadership skills, which in turn foster self-confidence and personal growth. 2

17. The Club Mission 1: Have a Vision.
Involve members in creating the vision
The vision affects the entire club.
It develops a sense of ownership and responsibility.
What is your vision for your club? 3

18. The Club Mission 2: Set Goals. Specific Measurable Action-oriented
Realistic
Time-bound 4

19. The Club Mission 3: Create Goals.
Involve your team in setting each goal.
Pinpoint the goals your club needs to achieve.
Write each goal so it’s easy to remember and to track your progress toward it.
Consider what you must do to achieve the goal.
Identify and resolve any foreseeable obstacles, problems, or conflicts. 5

20. The Club Mission 4: Monitor Progress.
Review you team’s progress toward the goal regularly.
Focus on empowering others to accomplish goals. 6

21. The Club Mission 5: Set Personal Goals. For example:
If a club goal is to have members earn CC awards, challenge members to set personal goals to achieve the award by a specific date. 7

22. The Club Success Plan
Helps the club determine how it is going to meet 10 critical goals.
Allows club to establish additional goals.
Outlines strategies.
Identifies resources.
Has space to write in assignments, develop a timetable, and track accomplishments. 8

23. The Club Success Plan
Officers should meet after being elected to study and use the Club Success Plan to:
Set goals for their term of office.
Assign responsibilities to specific individuals.
Form committees to help accomplish goals.
Review the goals and timetables.
Note the club’s accomplishments at year-end for future incoming officers.
During the area governor’s two visits they will review the club’s plan, discuss the club’s progress in it, and offer advice or assistance if necessary. 9

24. Distinguished Club Goals
Two CCs
Two more CCs
One ACB, ACS, or ACG
One more ACB, ACS, or ACG
One CL, ALB, ALS, or DTM
One more CL, ALB, ALS, or DTM
Four new members
Four more new members
Minimum of four club officers trained during each of two training periods
One club membership renewal and club officer list submitted on time 10

25. Distinguished Club Goals
Club progress and reports:
Club presidents receive quarterly reminders to check the club’s progress report online.
Progress updates are posted weekly on the Toastmasters International website (
World Headquarters recognizes clubs as Distinguished, Select Distinguished, or President’s Distinguished based on membership size and goals achieved on June 30.
Membership requirements at year-end (June 30): At least 20 members or a net growth of at least five members. 11

26. Distinguished Club Goals
Recognition 12

27. Implement the right resources.
Create a vision.
Establish club goals.
Implement the right resources. 13

28. Moments of Truth First Impressions Membership Orientation
Fellowship, Variety, and Communication
Program Planning and Meeting Organization
Membership Strength
Achievement Recognition 3

29. The Communication and Leadership Tracks3

30. Awards and Recognition
Why Earn Awards?
Increases self-confidence and poise
Improves speaking and leadership skills
Creates more opportunities to speak inside and outside of Toastmasters 4

31. Awards and Recognition
Getting Members Involved
Offer assistance to any member who wavers when committing to a specific date for completing a manual project.
Often, you can provide solutions to concerns that have gone unvoiced. 5

32. Awards and Recognition
Additional Incentives to Recognize Members at Club Level
Publish achievements in newsletter and on club website.
Publicize achievements at area and district levels.
Hold recognition ceremonies.
Present special tokens of recognition. 6

33. Awards and Recognition
Keep Members Aware of Opportunities by
Becoming familiar with other projects
Reading The Leadership Excellence Series 7

34. Membership Building Step 1: Set realistic goals For example:
A club could decide to add at least one new member a month. 8

35. Membership Building Step 2: Conduct a Speechcraft
Speechcraft Starter Kit (Item 205)
An Opportunity to Succeed (Item 207)
Speechcraft Promotional Kit (Item 203) 9

36. Membership Goals Step 3: Plan a membership-building contest
Annual Membership Program
Smedley Award
Talk Up Toastmasters
Beat the Clock! 10

37. Club-building Assistance
Club Sponsors
Club Mentors
Club Coaches 11

38. Motivating Individual Achievement
Sometimes an unexpected brief but sincere compliment, a smile, or a handshake is all someone needs to feel appreciated.
Set aside some time to make announcements of individual achievements. 12

39. Motivating Individual Achievement
Acknowledge personal milestones.
Recognize in print.
Recognize online. 13

40. Closing
As an officer, take pride in motivating your members! 14