1. Prolozone/Oxidation/Patient Management
What I Wish I Knew
Prolozone/Oxidation/Patient Management

2. Two Types of Ozone Arthritis ozone “Holistic” ozone O.A. R.A.
Pain patterns
“Holistic” ozone
Internal conditions
Diabetes
Macular degeneration
Chronic infections
Infertility conditions

3. Right to it Quit having to resale
Re-convincing the patient visit after visit after visit s

4. Skit Look outstanding Put on lab coat Scrubs
Sharkskin shoes
Wool plants
Dry clean shirt
Silk tie
*White lab coat
Put on lab coat
Convinces me - $1,300 dollars

5. Audience Participation
Can I see by a show of hands?
Well versed in ozone – primary in practice
Dabbling in ozone –
Never done any ozone
Special Kool Aid™ in the vendor room

6. What does Ozone do? Stimulates the production of white blood cells
Interferon levels are significantly increased
Stimulates the production of Tumor Necrosis Factor
Stimulates the secretion of IL-2
Kills most bacteria at low concentrations
Effective against all types of fungi
Fights viruses in a variety of ways
Antineoplastic
Increases the flexibility and elasticity of red blood cells
Makes the anti-oxidant enzyme system more efficient
Helps with heavy metal detoxification
Degrades petrochemicals

7. What does Ozone do? Reduces red cell clumping
Increases oxygen partial pressure
Reduces viscosity
Oxidizes plaque
Improves removal of breakdown products
Good for red cell metabolism
Improved 2,3 DPG
Activates the Krebs cycle
Better ATP formation
Increases glutathione peroxidase, Catalase, peroxide dismutase.
Improves healing
Most remarkable adaptogen

8. Conditions Treated by Ozone
Acariasis, Acne, Acrodermatitis, Acute otitis media, Acute vestibulopathy, Addisons disease, Adenocarcinoma, Adenovirus, Adrenalitis, AIDS, Alopecia, ALS (Lou Gehrig disease), Alzheimer's disease, Amebiasis, Amenorrhea, Amyloidosis, Anal fissures, Anemia, Angina, Angiodema, Ankylosing spondylitis, Anthrax, Apthous stomatitis, Arterial occlusion, Arteriosclerosis, Arthritis, Arthrosis, Asthma, Athlete's foot., Babesiosis, Bacterial pneumonia, Bartonellosis, Basalinoma, Bell palsy, Bornholm myalgia, Botulism, Bronchitis, Bronchopulmonary aspergillus, Broncospasm, Brucellosis, Bullous pemphigus, Burkit lymphoma, Cancer of all types, Candidiasis, Carbuncles, Cavernous sinus thrombosis, Cellulitis, Cerebral atrophy, Cerebrovascular accident, Chagas disease, Chicken pox, Chlamydia, Cholecystitis, Chronic pain, Chronic, pulmonary disease, Cirrhosis of the liver, Coccidiomycosis, Colitis, Dengue fever, Dermatitis, Diabetes, Diverticulitis, Echovirus, Eczema, Ehrlichiosis, Encephalitis, Encephalomyelitis, Endocarditis, Endometritis, Endophthalmitis, Enteric fever, Enteritis necroticans, Environmental hypersensitivity, Epidermoid carcinoma, Epidermolitic keratosis, Epidermophytosis, Epididymitis, Epstein-Barr virus, Erysipelas, Erythema migrans, Flavivirus, Folliculitis, Food poisoning, Fulminant varicella, Furuncle, Gangrene, Genital warts, Giardiasis, Glaucoma, Glioma, Glomerular membrane disease, Glomerulonephritis, Goodpasture syndrome, Gout, Graves disease, Guillan-Barre syndrome, Hairy leukoplakia, Heart arrhythmia, Heart disease, Hematoma, Hemolytic anemia, Hemorrhage, Hemorrhagic fever, Hemorrhoids, Hepatitis, Herpes of all types, Histoplasmosis, HIV, HTLV, Huntingdon chorea, Hypercholesterolemia, Hypersensitivity, Hyperthyroidism, Hypotension, Ichthyosis, Ileitis Polyoma virus, Impetigo, Influenza, Intravascular coagulation, Ischemic optic neuropathy, Krohn's disease, Kyanasur Forest disease, Landry syndrome, Lassa fever, Leishmaniasis, Leptospirosis, Leukemia, Leukoencephalopathy, Leukopenia, Listeriosis, Lupus erythematosus, Lyme disease, Lymphocytic choriomeningitis, Lymphogranuloma, Lymphoid pneumonia, Lymphoma, Malaria, Mastoiditis, Measles, Melanoma, Melioidosis, Meniere disease, Migraine, Molluscum ecthyma, Mononucleosis, Morbilloform, Multiple sclerosis, Mumps, Myalgia, Myasthenia gravis, Mycobacterium avium complex, Mycosis, Myelitis, Myocarditis, Myonecrosis, Myositis., Neutropenia colitis, Neurodermatitis, Ocular trachoma, Optic nerve dysfunction, Optic neuritis, Oral erythema, Orbital cellulitis, Orchitis, Cryptospiridiosis, Osteomyelitis, Osteoporosis, Osteosarcoma, Otosclerosis, Pancreatitis, Panniculitis, Papillitis, Parainfluenza, Parkinson's disease, Pediculosis, Pelvic inflammatory disease, Pemphigoid, Pernicious anemia, Pneumocytosis, Pneumonia, Poliomyelitis, Polyateritis, Poor circulation, Postpartum fever, Proctitis, Prostate enlargement, Prurigo, Psoriasis, Pulmonary toxiplasis, Pyoderma, Rabies, Radiculoneuritis, Relapsing fever, Reynaud's disease, Reynold's syndrome, Rheumatoid arthritis, Rhinitis, Rift Valley fever, Rubella, Salmonella, Salpingitis, Scabies, Scleroderma, Senile dementia, Senile macular degeneration, Sennutsu fever, Septicemia, Shingles, Shock, Sickle cell anemia, Sinusitis, Skin burns, Spinalioma, Staphyloococcus, Stiatonigral degeneration, Stomatitis, Stroke, Syphilis, T.cruzi, Tardive dyskinesia, Tendinitis, Tetanus, Thoracic zygomycosis, Thrombopenic purpura, Thrombophlebitis, Thyroiditis, Tinea versicolor, Tinnitus, Togavirus, Tourette syndrome, Toxic amblyopia, Toxoplasmosis, Traveller's diarrhea, Trench fever, Trypanosomiasis, Tuberculosis, Tularemia, Ulcers, Urethritis, Urticaria, Uterine spasm, Uveitis, Varicella pneumonia, Varicose veins, Vascular retinopathy, Vasculitis, Warts, Wegener granulomatosis.

9. You’re not a real doctor
Have to be better in every regard. Better dressed, better office, better outcomes.
Ozone allows for fantastic outcomes.
Nothing is more powerful than a man who knows he’s right and keeps on a coming – teddy Roosevelt

10. Medications
Jeff Foxworthy

11. Ozone Now we have covered the scientific bases of ozone therapy
Demonstration #1

12. All conference long This is what ozone does This is how it works
This is what you can expect

13. Patient promise
I have studied my whole life to bring you the most important healing modality that I have ever seen.
“Be in the moment” with the patient

14. Bottom Line
It works.
Now, let’s concentrate on using it effectively

15. Demonstration #2 Have skit on closing the sale
Demonstrate in person – like a play?
Dr J gives the outline –
Alicia or Anna to close the deal
Show compliance – case fee acceptance

16. Implementation What I wish I knew about running an office
What clinical pearls I wish I knew when I started using ozone
What makes ozone work better
Adjuncts to ozone

17. My story

18. About me Interests: Dr Jason West Stuff! Oxidative medicine
Regenerative Injection Therapy
Nutritional deficiencies
Manual/manipulative therapy

19. Acknowledgements & Gratitude
Dr. Henry West (deceased)
Dr. Michael Taylor
Dr. Frank Shallenberger
Dr. Robert Rowen
Dr Robbins
Dr. Mark Vance
Dr Garry Gordon

20. History Fourth generation alternative medical provider
Private Practice, Pocatello Idaho 83201
Established in 1916

21. Assumptions Ozone works Ozone works for everything.
Listen to the other presentations
*prolozone orientation video
Ozone works for everything.
I have no fear of using ozone for any condition

22. Ozone Know your therapy
Ask for expectations – what do you want me to do
Patient expectations are much, much different than mine
It’s what the patient’s expectations
Ask for healing date – give the patient closure

23. Aristotle, socrate, plato . . . .
Pain relievers, aspirin, steroids – ozone trumps all of them.

24. The Perfect Job/Profession
Perfect World Doctor
Born a Rockefeller (free clinic)
Help everyone that comes to my office

25. Perfect World Patients
Time
Distance
Cost
Inner circle
Every continent
Every state
Word of mouth referrals only

26. Center of the Universe Pocatello ‘Freaking’ Idaho
Take the blinders off
There is no geographic boundaries

27. Take off your clinicians hat
Put on your businessman hat
Like it or not, how you run your office (how good of businessman are you, determines your clinical outcomes).
This is what I wish I learned

28. Hard Easy or Easy Hard Implementation Remove the confusion
You’re costing yourself money

29. Eliminate Confusion Confusion interrupts clinical outcomes
Patient confusion
Knee replacement
Reocurring back pain

30. Financial Confusion – the big no no
Do not allow people to owe you money because they will get embarrassed and go somewhere else
Addressing finances in the first visit is critical.
How to handle finances –
The big 5
What is wrong
What can Dr West do about it
How long will it take
How much will it cost
How can we make the pain not come back?

31. Prostitute principle
The value of the service decreases exponentially after the service is rendered.

32. Patient Role Play
#1 – Belligerent patient – I am only here because my wife wants me to be here. I know you are witch doctor.
Option #1 – take away selling
Option #2 – why don’t you just give it a try. (money back guarantee)
#2 – Mucho compliant patient
#3 – the resale patient
#4 – the case presentation patient

33. The void will always fill
Stop trying to please everyone
I only do business with people that want to do business with me.

34. Ozone & Million Dollar Practice
I fully believe that everyone in this room is or could be making a million dollars in cash services.

35. Segue Look the part Know the PART You’re a doctor first
Image is everything
Know the PART
You’re a doctor first
No one cares about your initials
Turn weaknesses into strengths
Prostitute principle
SUPER HIGH INTENSITY THERAPY
KNOW YOUR S.H.I.T.

36. Question How easy or how hard are you to do business with?
Do you have congestion or road blocks?
Do you have a greased chute?

37. Greased Pocatello Chute
Started in 2005
Successful in spite of myself
Six figure in injections
Six figure in injections every month.
Spent $2,500 in Shallenberger’s course, I figure at least $5,000,000 sine then (20:1 ROI in 10 years).
Market cannot beat that

38. Question #2
Fish stink from the head down

39. Being the leader in your office
Bosses – tell you to do something by making you feel like a child
Leaders – inspires you to do something by making you feel excited.

40. Office Leadership Train, train, train, train
Team meetings every morning for 30 minutes
Review every patient and what you are going to do for them (55)

41. Marketing Budgets
Take your marketing budget and put it into staff training
Treat your staff and your staff family members – pro bono

42. Hard Easy Think about this . . . I learned this new technique . . . .
I want to enhance my current technique

43. Break it down What happens at each and every step
The events that occur when a NP calls your office
The events that occur on referral

44. Flow chart
Appendix for step by step interaction of the office

45. Financial $ucce$$ful in Oxidative Medicine

46. Patient Goals Make the patient a lifetime patient
Ozone helps every condition
Goal – make every patient unhappy going anywhere else
Get as much diagnostic data as possible on each patient
Holistic chiropractic
Do Superb Exception Work – do what other providers don’t do

47. Healing Date
90 days and then re-eval
GET MONEY FIRST
Refund money

48. Practice Basics Make it easy to do business with Patient Acquisition
No hidden or freaky billing practices.
For me – cash & carry
Patient Acquisition
Patient Retention
Patient Re-activation
Cash flow is king

49. Cash Flow Collections Inform patient prior to visit of expected fees
Have your “agent” negotiate for you
Back up – you have to know your fees cold
Back up #2 – you have to back up your agent
Follow the “I wish rule”
How will you handle today?
Cash or check or credit card?

50. Patient Value
The reward of helping someone that thought their lifestyle was over or has given up hope is indescribable. There is more to life than $.
Put in business controls so that you can be in the moment with the patient
Do not allow bills, overhead, payroll, or taxes interfere with the patient experience.

51. Patient Value Each patient is worth $15,000
Not to be fleeced
Ask the patient, if I could get your <throwing baseball with your grandson> back for you, what would it be worth?
Begin with a thorough history- besides the primary complaint
This is where the money is
Think of the onion approach to health care

52. Life Time Patient 2
From the data revealed during consultation perform a comprehensive physical evaluation (orthopedics) on all patients
Do the following on all patients
Blood chemistry profile
Imaging studies of area of “dragon”
Other diagnostic information
Obtain Objective Data- that’s where the “WOW” factor occurs

53. Life Time Patient 4 Always prepare: Financial consultation
A written report of findings
A written treatment plan
A written payment plan

54. Written Report Example

55. Treatment Plan
Arthritis example

56. Life Time Patient 5
Offer all patients an opportunity to take a case fee treatment plan

57. What is a case fee treatment plan?
Put in example

58. Life Time Patient 5 Give all patients something to take home
Differentiate or die
Nutritional supplements (nuscriptions or Nx)
Exercises (low back, breathing, extremity)
Hot packs, cold soaks, or poultices
Ointments or salves
Special diets

59. Life Time Patient 6
Perform follow up exams (objective data) on a regular basis. You want to achieve and maintain optimum health in your patients
Objective follows ups are in important
Differentiate or die
Nutritional supplements (nuscriptions or Nx)
Exercises (low back, breathing, extremity)
Hot packs, cold soaks, or poultices
Ointments or salves
Special diets

60. Life Time Patient 7
Perform follow up exams (objective data) on a regular basis. You want to achieve and maintain optimum health in your patients
Prepare an appointment book and rigorously adhere to it. You will never be able to maximize your patient services if you fail to do this. You must control your time or it will control you.

61. Life Time Patient 8
Documentation

62. Staffing Staffing Train your staff well
Conduct meetings at least three times a week
Front desk
AR / Billing
Back office / therapy
Institute a monthly profit sharing plan for your staff.

63. Marketing Procedures Internal Procedures
Summarize each visit to the patient
What was wrong
Can we (patient + doctor) fix it?
How long will it take?
How much will it cost?

64. Marketing Procedures Internal Procedures – Phone calls
Call each patient that first night
Document any questions, concerns or comments
Especially “new” instructions
Call one week later
Are you better same or worse
Call every 6-8 weeks
Checking up on you, I made a commitment to your health and I WILL help you or I will find someone that can.

65. Welcome to My Practice Internal Procedures – Literature
Welcome to my practice letter
Birthday notes (NOT CARDS)
Thank you letter for referrals (Make sure to ask for referrals)
Send monthly newsletter
Send thank you cooperation and favorable response to treatment

66. Welcome to My Practice External Marketing-
Give the elevator pitch – what is your differentiation
Network, network, network

67. In Closing
In every endeavor, there is a fine line between outstanding success and mediocrity. The difference between a person who is a great acheiver and the average provider is that the average provider is simply too lazy to do the little things, that the outstanding provider does. This is what makes the difference between success and mediocrity.
I am not the smartest, I am not the most talented, but I may be the most stubborn.

68. Do what others don’t do to have what others don’t have.

69. Putting It All Together
Dr Jason West – AAOT 2014

70. Clinical Pearls
Dr Jason West – AAOT 2014

71. Shoulder Thoroughly evaluate the shoulder
Shoulder example #1 - rotator cuff
Always do the joint
Always surround the dragon – shoulder isolation
Shoulder pearl #1 – Pec major insertion
Shoulder pearl #2 – Spinal accesory nerve
Shoulder pearl #3 – Dorsal scapular nerve
Shoulder pearl #4 – bicipital insertion on radius
*Have Dino show pain in the bicipital tendon area

72. Knee Pearls If you didn’t get the slosh, you didn’t hit a home run.
Consider a medial or lateral approach
Superior lateral approach via US guidance is the best
After 5 attempts, if no imporvement you are missing the referral pattern
SI joint
Hip joint
L/S joint

73. Ankle Pearls Inject the “pit of despair”
Injection medial tibio-talar joint
Plantar fasciitis
Achilles – add superficial D5W
Consider manipulation of the proximal fibular joint

74. Other ozone applications
Internal conditions
MAH
Insufflation

75. Hip Pearls Hips are one of the more challenging joints US guidance
*Neural therapy* inject femoral vein with 3cc procaine
Trigger points
Nerve entrapment

76. Lumbar Spine Spots Shallenberger spot Lumbar ganglion
Silver dollar spot
T/L Junction
SI joint
Cluneal nerves

77. Cervical Spine Interspinous ozone Cervical facets Dorsal scapular
Sub-occipital ridge
Mastoid osteopuncture

78. Infections

79. Macular Degeneration

80. Rheumatoid Arthritis
It’s not auto-immune

81. Questions Jason D. West DC NMD FIAMA DABCN 1188 Call Place
Pocatello, Idaho 83201