1. How to achieve Elastic IT
Dennis Harders Solution Manager:
Elastic Datacenter Avanade NL
Wie ben ik:
Dennis Harders
10 jaar werkzaam in de IT, bijna 4 jaar werkzaam voor Avanade NL
Specialisatie op Microsoft Server virtualisatie en Management
Verantwoordelijk voor Datacenter oplossingen middels Microsoft producten
Server Virtualisatie with Advanced Management
SVAM traject doorlopen samen met Microsoft Consultancy Services en als eerste van NL accreditatie behaald.

2. Agenda About Avanade Avanade and the “Cloud” Cloud Computing Types
What is Elastic IT
Microsoft Cloud Continuum
Elastic Datacenter
Questions

3. Avanade delivers business technology services which connect insight, innovation and expertise of Microsoft technologies with each other.
Who We Are
Avanade provides business technology services that connect insight, innovation and expertise in Microsoft technologies to help customers realize results. Our services help improve performance, productivity and sales for organizations in all industries, and put power in the hands of the people who need it most: employees.
Avanade is een consultancy bedrijf die een 100% focus op Microsoft heeft.
Avanade verbind expertise, innovatie en inzichten dmv Microsoft technologieen aan elkaar. We

4. Avanade Global About Avanade 61 offices in 24 countries
900 million USD profit in FY 09
20% annual growth since the start in 2000
Our Customers
700 customers as trusted advisor
95% satisfied customers
Our Services
Results realized within every industry
Supported through Accenture en Microsoft
This slide functions as a one-minute introduction to Avanade.
As a company, we have been on a path of continuous growth since our door opened for business on April 4, Despite the challenge of starting and growing a business in the IT industry following the aftermath of the dotcom bust, Avanade has achieved consistent year-over-year growth of more than 20%. Between FY07 and FY08 alone, our revenue grew by 45% to US$864 million.
Starting from zero, Avanade has grown into a global company with:
61 locations in 24 countries
More than 700 active customers globally, with customer satisfaction ratings ranging from 95% to 98%
Of those, 93% would recommend Avanade to a colleague
Our services are designed to address the needs of large organizations in all industries and are enhanced by our close connections to our founding companies, Accenture and Microsoft.
Our rapid growth is testimony to the foresight of Accenture and Microsoft in creating a company for a market need that wasn’t being addressed… (next slide)

5. Avanade Netherlands Started in 2004 200+ professionals
Main office in Almere
Smaller Office on High Tech Campus in Eindhoven

6. Global Customers Midsize to large Enterpises Multiple industries
Government
…the need for both:
a technology platform that provides superior price/performance capability
A services company delivering solutions that take full advantage of that platform to help customers realize their business and technology objectives.
These logos represent just some of the businesses and government organizations that Avanade has worked with around the world to deliver value using solutions based on the Microsoft platform.
(NOTE to speaker: more detail on a few of these customer engagements comes later in deck – you can pull up that information to speak to here as desired.)

7. Our customers within the Netherlands
Midsize to large Enterpises
Multiple industries
Government
iddelgrote tot grote organisaties
Alle industrieën
Overheidsinstellingen

8. The combined strengths of each company offer customers integrated, innovative solutions that realize business results
Focussed on Industry and Business process
Industry, ‘cross-industry’
solutions
Horizontal accelerators
Specialized within the Microsoft-platform
Engineered architectures,
Industry and cross- industry knowledge and solutions
Enterprise platform,
Superior price and performance,
Commitment to research and development
The combined strengths of each company offer customers integrated, innovative solutions that realize business results.
Avanade’s ability to help customers realize results with specialized skills on the Microsoft platform, engineered architectures, industry and cross-industry knowledge and solutions
Accenture’s industry and business acumen, industry and cross-industry solutions and horizontal accelerators
Microsoft’s comprehensive enterprise platform, superior price and performance, and commitment to research and development.

9. FY10 Avanade Services Portfolio Including representative services
6 Servicelijnen
Ik ben onderdeel van Technology Infrastructure
Alle onderdelen zijn vandaag vertegenwoordigd en de mensen zijn te vinden op de stand indien er vragen zijn.
Bovenste 2 punten zijn van toepassing

10. Avanade and the “Cloud”
Multiple solutions within Avanade to achieve Elastic IT:
“BPOS Migration Factory”(any to any)
Exchange migrations
Sharepoint migrations
Lotus Notes migrations
Elastic Datacenter
Extension Private Cloud
More control of IT resources
Transformation from a traditional model
to an IaaS model
Elastic datacenter provides a blanket of governance and control around IT systems regardless of where they exist - on-premise, or in the cloud.
It does this through strong processes and governance founded on ITIL as well as a core architecture of dynamic, pooled, virtualized infrastructure.

11. Datacenter Evolution

12. Datacenter Evolution Traditional Datacenter Virtualized Datacenter
Private Cloud
Public Cloud
Traditional Datacenter
Virtualized Datacenter
Private Cloud
Public Cloud
Management Costs Decrease Significantly
IT as a Service
Well-known, stable and secure
Utilization <15%
Utilization Increases to >50%
Management Costs Decrease
Capacity on Demand
Global Reach

13. Datacenter Evolution Physical Infrastructure Virtualization
Physical Servers, under-utilization
Virtualization
End-to-end virtualization and consolidation
Virtual
Infrastructure
Centralized Operation and Monitoring / metrics defined
Management
Standardization
Virtual
Infrastructure
Automatization
& Green IT
DataCenter Automation and Provisioning (NGDC)
Management
Virtual
Infrastructure
Automation
Outsourcing of Resources
( Azure Cloud / Private Cloud)
Private + Public Cloud
= Elastic computing
Multi Cloud Automation
Physical Servers, underutilized
End-to-end virtualisation and consolidation
Centralized Operation and Monitoring / metrics defined
Datacenter Automation and Provisioning
Resources Outsourcing
Multi Cloud Management
Multi Cloud Virtual
Infrastructure 13

14. Microsoft Foundation for Private Cloud
Cloud Computing Infrastructure
Infrastructure as a Service (IaaS)
SLA Driven
Automated Management
Distributed and Elastic
Dynamic Data Center Toolkit
For Enterprises |
Dynamic Data Center Toolkit
For Enterprises |
Infrastructure Fabric
Delivering the service
Managing the fabric

15. Microsoft: The Power of Choice

16. Infrastructure as a Service
Microsoft Cloud Computing Continuum
Private
Public
Software as a Service
(SaaS)
Platform as a Service
(PaaS)
IT as a Service
Dynamic Data Center Toolkit
For Enterprises |
Infrastructure as a Service
(IaaS)
Dynamic Data Center Toolkit
For Hosters |

17. Elastic Datacenter

18. Abstract Elastic Datacenter (ED) Vision
Imagine controlled, predictable, efficient IT that is also easy to access, and available on-demand on-premise* and in the cloud **.
Now also imagine a single interface that end-users can use to request new systems, view the associated chargeback, route requests through approvals, and manage their systems.
Transformation from a traditional model to an IaaS model is achieved by Avanade’s Elastic Datacenter vision.
*) NGDC vision
**) NGDC + Cloud = Elastic
Vanochtend in de sessie van Johan Craddock al wat zaken besproken hierover.
- Cloud is nog niet doorontwikkeld
- Elastic computing gaat eraan komen
Van standaard omgeving naar IaaS middels Private/public Cloud
Mooi zou ook nog zijn vanuit 1 interface
Wat verwacten jullie / verstaan jullie van een Elastic IT omgeving??

19. The Emergence of Cloud On-premise Cloud
Most Flexibility and Control
Subscriptions/Licenses
Uniform Service
Ad-supported/Subscriptions
Rich, enterprise software providing the most capability
Enterprise software delivered as a service
Run by customer
Provided by Microsoft
(or a partner)
Er ontstaat duidleijk een nieuwe vorm van IT… ook wel IT as a Service.
Een service betekent niets voor niets SERVICE.. Dus snel kunnen schakelen op aanvragen en controle houden over alle pooled resources
Low
High
Economy of Scale

20. “Clouds”, what are they and when to use
Public Clouds
Outsourcing of datacenter on Infra, Platform or Software level
Selling point of this model is cost savings
Examples:
Microsoft, Google, Amazon, Salesforce.com
Private Clouds
Virtualized environment
Keeps all hardware/services on-premise / at hosters
Systems, Maintenance and Security under own control.
Selling point of this model is flexibility.
Hybrid Cloud Model
Combination of cloud models
Verschillende cloud modellen
Cloud zijn services die zich bevinden op internet en vanaf overal benaderd kan worden.
Public
The public cloud is essentially outsourcing your data centre. An external company offers up its data centre for rent and you can chose the number of servers or the amount of storage you want to run out there, as well as the applications. You can then access it remotely from a PC.
The key selling point of this model is cost savings. Not only does it mean you don’t have to pay for all the hardware yourself, but you don’t have to pay for the maintenance and staffing costs as well.
There is also a widely adopted “pay as you go” model with public clouds, allowing you to rent the space from as little as an hour – often used by developers testing applications – up to months or years but paying by the month rather than in a big lump sum.
The public cloud space is dominated by players like Amazon and Google, although smaller companies like Elastic Hosts are getting in on the act too whilst firms like Salesforce.com offer the ability to run a single application in the cloud.
Private
The private cloud adds more of a personal touch to the proceedings. Many companies, especially larger institutions like banks or the public sector, are concerned about the security of letting what could be very confidential information out from behind their own firewall.
This model keeps all of your physical hardware within your own location, meaning the day to day running of the systems, maintenance, and – most importantly – security aspects, are run in house.
However, it is a highly virtualised environment, using extra software to optimise your hardware to its fullest potential and ease the transactions of data and information between servers both in one office or to other locations your company might have.

21. Elastic Datacenter Overview
Two phases to achieve Elasticity.
Tactical approach
Strategic approach
Tactical
Server Virtualization (Compute Optimization)
Operations to support virtualization (Operations Optimization)
Strategic
Cloud enablement
Private cloud  Public Cloud
Delivered through Avanade solutions
Operations to support cloud enablement
Tactische aanpak
Optimalisatie van huidige datacenter naast virtualizatie en management
hoe om te gaan de aanvragen van de business voor snel opzetten van projectomgeving
Strategische aanpak
Lange termijn werk,
Welke visie is er binnen het bedrijf..
Op den duur Dynamic IT .. elastic IT..

22. Elastic Datacenter The Roadmap
Start on the journey with Compute Optimization and Operations Optimization
Elastic Datacenter The Roadmap
Phase I
Phase II
Phase III
Standardization & Consolidation
Integration & Automation
Service Orientation
Standardization
Data Center Rationalization
Infrastructure Consolidation
Resource Virtualization
Automation
Technology
IT Process
Integration
Optimization
Provisioning
Management
Operations
Service Virtualization
Predictive Operations
Service Automation
BSM
Consolidation
Business Orientation
SOI
Process
IT Utility
Standardize Technology, Tools and Processes
Deliver Rationalization of Data Centers
Consolidate IT Infrastructure through Pooling and Virtualizing of resources
Apply Provisioning techniques to reduce turn around times
Integrate Operations frameworks supporting ITIL processes to enable Proactive Operations
Optimize and Automate of both Technology and IT Process
Link Operations to Business Services
Use feedback loop and self healing diagnostics to move to Predictive Operations
Services Virtualized between multiple sources (internal and external)
Enhance Automation and Dynamic Provisioning to enable a true IT Utility
Introduce BSM (Business Service Management)
Phase I
Process Formalization
Industrializing Processes and Standardizing Tools
Technology Standardization
Reducing supported variants to release cost, optimise support and enable growth
DCR & Infrastructure Consolidation
Rationalization of Data Center facilities and migration to centralized locations. Consolidation of target infrastructure
Resource Virtualization
Pooling of resource both physical and virtual. Move from physical to virtual resource to consolidate
Compute Optimization
Operations Optimization

23. Elastic Datacenter Compute Optimization Operations Optimization
Microsoft Hyper-V 2.0
VMware Vsphere
Citrix XenServer
System Center Operations Manager
System Center Data Protection Manager
System Center Virtual Machine Manager
System Center Configuration Manager
System Center Service Manager
Microsoft Solution Accelerators (DIT-SC etc.)
Citrix Essentials
VMware vCenter
Rationalization
Consolidation
Standardization
Virtualization
ITIL
MOF
Orchestration
Provisioning
Automation
Approvals
Metering & Billing
Centralization
“Our time to deploy new applications is excessive”
“We need to maximize our virtualization potential”
“Our businesses want to add/remove processing capacity to meet cyclical demands”
“We need to control our virtualization spend more effectively”
“We are spending a lot on VMware and not using a lot of the functionality that we’re paying for.”
“We’re not effectively responding to outages”
“We’re missing our SLA targets”
“We don’t have a good grasp on service delivery”
“Our approvals process is complex and manual”
“Procurement is a bottleneck”
“Our spend on enterprise management is excessive”
Technology
Process
Integratie van Microsft/HP bijvoorbeeld.
Hyper-V + System Center + HP Insight Control Environment for SC
Business/People

24. Elastic Datacenter Existing Supporting Assets
Infrastructure Maturity Model
Operational Maturity Model
Accenture Assets
Virtualization Business Case Estimator
Rapid Operations Management Assessment
Exchange 2003 Operations Components Deliverable
SCOM 2007 Operations Guide
MOF Operations Assessment Report
Microsoft Technologies Operations Proactive Operations Guide 2008 v1
MOF - Configuration Management for Avanade's ITS Operations
Operations Management Assessment Release v1.0
Client Engagement-developed assets
CAA: Application Availability Analysis
Xilinx: Windows 2003 Active Directory (AD) Operations Guide
Centex: Operations Manual
State of Alaska: Exchange Operations Guide
Enexus: Operations Policies, Processes & Procedures
Related: Infrastructure Optimization assessment collateral
Avanade AKM Assets
ITIL V3 - Service Operation Principles and Functions
Operations Management - Fundamentals of Operations Management
Operations Management - Operations Components
Operations Management - Operations Management Tools
Mentoring ITIL V3 Foundation (ITV3F)
Mentoring Information Technology Infrastructure Library Foundations (ITIL)
Skillsoft Training

25. Avanade Architecture Blueprint for NGDC
Business Service Management (BSM)
Business Service Management enables “service orientated infrastructure” (SOI) and allows IT to be managed from the perspective of the business.
Orchestration Engine
Execute automated workflows to assign and deploy technical infrastructure in response to the policy rules, work requests and real time inputs.
Metering & Billing
Infrastructure usage and SLAs are processed to create bills/invoices.
Rules & Requests
The Service Catalogue and Policy Rules define how business applications can and must use the technical infrastructure (e.g. SLA).
Work Requests are new requests for infrastructure services.
DC model contains a logical view of the entire data center.
Monitoring Outputs
The deployment and usage metrics, alerts and alarms are captured and passed to the Predictive Operations monitor.
Predictive Operations
Infrastructure usage metrics, alerts and alarms are processed by the Predictive Operations monitor and change requests returned to the Orchestration Engine for action through balancing the requests with policy rules for the IT service and incoming work requests.
The vision of a ‘Next Generation Data Centre’ is dependent on three key components. A shared technical infrastructure acting as a pool of virtualised platform, storage and network servers. Workload requests and provisioning to decide how and when to provision the infrastructure components. Finally, predictive operations to ensure Service Levels are met.
The diagram on this slide is our blueprint of the ingredients required to operate a NGDC. I have briefly discussed all of these components previously, and this blueprint represents how they logically fit together in the datacenter.
We identify 3 key areas of infrastructure technology:
The ORCHESTRATION and PROVISIONING platform that takes feeds from a service catalogue and other sources to execute workload and provisioning requests.
Secondly, a SOI that includes virtualised infrastructure resource pools that are controlled by the ORCHESTRATION AND PROVISIOING PLATFORM and provide management information on their service status to the OPERATIONS MANAGEMENT platform consisting of predictive operation and metering tools.
All of this is wrapped by BSM and an organisations CMDB.
IT Automation Requests
Infrastructure components are assigned to specific work requests.
Configuration Management Database (CMDB)
The CMDB contains all of the IT organization’s key parts (Configuration Items), their attributes and their inter-relationships 25 25

26. Avanade Architecture Blueprint for NGDC Virtualization
Windows Server 2008 R2
OS Platform
Hyper-V (R2)
Virtualization platform
Windows & Linux VMs
Live Migration
PowerShell V2
Vehicle for automation
Base layer in Microsoft products
Obviously Windows Server is a participating O/S platform within the Data Center, but also with Hyper-V provides the underlying virtualization platform for Windows and other operating systems. Windows PowerShell provides the vehicle for automation. 26

27. Avanade Architecture Blueprint for NGDC Provisioning
Virtual Machine Manager
Current SCVMM 2008 R2
Provides provisioning capabilities through library
Orchestration through DIT- SC and PowerShell
Contains a rudimentary service catalogue function through the web based self- service portal
Intelligent VM placement
Implements user quotas to control VM sprawl
Integrated management for VMware
Orchestration describes the automated arrangement, coordination, and management of complex computer systems 27
DIT-SC

28. Avanade Architecture Blueprint for NGDC Monitoring
Operations Manager 2007 R2
Operational monitoring
Microsoft O/Ss and apps
Cross Platform Extensions for Linux
3rd party management packs and add-ons to integrate with other management tools and manage further systems and applications
Service Management
System configuration for CMDB
Custom code Metering and Billing
Hardware PRO Tips
Integration with Virtual Machine Manager for virtual machine orchestration and provisioning in reaction to events and alerts
Create selfmanaging IT infrastructure
Integration with Microsoft Visio to map full infrastructure. 28

29. Avanade Architecture Blueprint for NGDC Orchestration and Provisioning
Configuration Manager 2007 R2
Orchestration and provisioning
Pre-OS (OEM) configuration
Operating system deployment
Application deployment
Integration with Software Update Services provides patching functionality
Desired Configuration Management
Track configuration drift (integration with Operations Manager), through custom code this can be taken further to automate remedial action
System configuration for CMDB 29

30. Avanade Architecture Blueprint for NGDC Backup & Recovery
Data Protection Manager
Backup & recovery
Online through VSS
Consistency across VM and Applications
Microsoft Application Aware Backup
Disk to Disk to Cloud
Disk to Disk to Tape
Hyper-V Cluster Aware
SelfService restore 30

31. Avanade Architecture Blueprint for NGDC Workflow
Service Manager 2010
Workflow engine for automating
Central data warehouse and reporting platform BI IT
Connector Framework
A CMDB to support the management of information about IT service components and how they relate to one another
Self-service portal End-users
Knowledgebase capture and share practical knowledge
Optimizing processes and ensuring their use through templates that effectively guide IT analysts through best practices for change and incident management.
Reducing resolution times by cutting across organizational silos, ensuring that the right information from incident, problem, change, or asset records is accessible through a single pane.
Extending the value of the Microsoft platform through automated generation of incidents from alerts and the coordination of activities among System Center products.
Enabling informed and cost-effective decision making through its data warehouse, which integrates knowledge from disparate IT management systems, delivering out-of-the-box reporting and flexible data analysis through SQL reporting services.
Opalis is going to be part of future applications which delivers more 31

32. The Elastic Datacenter
Rules & Requests
ED tool + MS SC Service Manager
People/Process Orchestration
ED Tool + MS SC Service Manager
IT Orchestration & Provisioning
NGDC Bus + Opalis
External Cloud
Microsoft Azure
BSM
Avanade Enterprise Service Monitoring Portal
Metering & Billing
ED tool + MS SC Operations Manager
While it took some time, Microsoft has finally turned the ship and is focused squarely on virtualization, dynamic datacenters, and cloud computing. Between Hyper-V R2, VMM R2, Azure, and BPOS plus acquisitions such as Calista, Kidaro (MED-V), and Opalis, it should be very clear that Microsoft is serious about this space.
Hypervisor
MS Hyper-V R2
Backup
- SC Data Protection Manager
CMDB
- SC Service Manager
Predictive Ops
- SC Operations Manager
- SC Virtual Machine Manager
- SC Configurations Manager 32

33. Investments Elastic Datacenter Features to be developed within Avanade to go Elastic
Tooling to be designed with large enterprise customer feedback in mind:
Single interface for all infrastructure requests
Visual design surface
Wizards
Fully automated
Enables private and public clouds in the enterprise
ITIL process alignment
Integrates Private and Public cloud with CMDB, Incident Management, Change Management and Release Management automatically.
Fully customizable approval and activity workflows within Service Manager
Rapid provisioning/de-provisioning/change through the implementation of full end to end environment automation
Orchestrates Microsoft environments through DIT-SC
Orchestrates heterogeneous and non Microsoft environments thru Opalis (additional licensing required)
Orchestration can be customized to integrate into customers existing run book automation platform
Improved and integrated chargeback
Charges customers for setup as well as actual utilization
Enables a true utility model
Combine billing for public and private cloud services
Integrated enterprise management / notification
Users define health and service model at on boarding
Accelerates virtualization
Users can select existing servers to migrate to the private cloud via P2V or V2V

34. Questions?

35. Avanade contacts
Solution Manager DataCenter Transformation (includes ED)
Dennis Harders: