1. hello
i am so and so, title/role and a little background on myself (i.e. former microsoft employee or anything interesting)
set context for what going to cover in next xx minutes
How we’ll REALLY move to the cloud – the coming alignment between hosters and cloud platform providers
Dave Wright

2. What do customers want? Enterprise Enterprise level: IT capabilites
Branch Office
Corporate
Internet
Department
Extranet
Enterprise level:
IT capabilites
Agility
Risk mgmt
Data Center level:
Configurability
System Integration
System Management
Datacenter
Servers
Networking
Software
Storage
Infrastructure level:
High performance
Low TCO
Reliability
Easy scalability

3. Overcoming the Datacenter trade-off
Enterprise
Branch Office
Corporate
Internet
Department
Extranet
Capabilities
Cost
Performance
Flexibility
Datacenter
Servers
Networking
Software
Storage
Resources

4. Overcoming the Datacenter trade-off
Enterprise
Branch Office
Corporate
Internet
Department
Extranet
Capabilities
What is needed to turn these features into capabilities?
Cost
Performance
Flexibility
Pay-as-you-grow Cloud Infrastructure Service
Lower Cost
Higher Flexibility
Resources

5. Four Problems with Cloud Computing today
It only works for certain workloads
Predictable, linear scale-out
Simple data input / output
This is not just a matter of new-ness: there are real limitations to generic scale-out architectures for complex multi-tenant database workloads
Services are at a very low level of abstraction
CPU, GB of storage, GB of bandwidth
“One size fits all” datacenter configurations
Generic server configurations
Can’t specify detailed network topology
Hard to optimize traffic within a distributed system
Limited SLAs

6. Yet, the Value Proposition is Undeniable
There are definitely “cloud economies of scale” for certain key IT services
Data storage and content delivery (web sites, file & stream services, etc.)
Read-only and Read-mostly databases with simple queries
Simple data processing (format transformations, basic queueing and routing)
Usage based Pricing is attractive to a CIO (and to many ISVs) from a Real Options perspective
Low risk Proofs of Concept
Infrastructure becomes a Cost of Goods Sold
Demand for “Infrastructure as a service” will grow quickly

7. Has the business problem really changed?
Business Capabilities
Cost
Performance
Flexibility
All this still has to happen
Configurability
System Integration
System Management
Hosted
Resources
On-Prem
Resources
Cloud
Resources

8. How CIOs want the picture to look
Enterprise
Branch Office
Corporate
Internet
Department
Extranet
IT department owns
IT capabilites
Agility
Risk mgmt
IT purchases as a service:
Datacenter capacity
Datacenter management (provisioning, integration, operations)
Data Center
A Datacenter Service Provider chooses and integrates the right infrastructure for each workload
Dedicated Workloads
Cloud Services
SaaS ISV apps
s e r v i c e b u s

9. The Hoster Opportunity
Enterprise
Branch Office
Corporate
Internet
Department
Extranet
His IT department owns
IT capabilites
Agility
Risk mgmt
The Hoster provides
Datacenter capacity
Datacenter management (provisioning, integration, operations)
Hosters
Dedicated Workloads
Cloud Services
SaaS ISV apps
s e r v i c e b u s
The Hoster integrates
Remote cloud capacity
Syndicated SaaS apps
Dedicated infrastructure

10. One size does not fit all
The segments will still be with us
IT Outsourcers
Application Hosting
Managed Hosting
Hosters will mix and match their own combinations of self-hosted, cloud hosted and syndicated capabilities
The role of managed hosting will center on dedicated workloads that can’t move to the cloud
Hosters will integrate cloud platform capacity into broader SLAs as part of their value prop
Integration will become a core hoster competence
Service bus, metadata management, federated security, etc.

11. Why Microsoft is your best cloud partner
Integrated cloud and hosted platforms
Integrated tools
Partner centric
Hosters
s e r v i c e b u s
Cloud Services
Dedicated Workloads
SaaS ISV apps

12. Cloud Operating System
.NET Services
Cloud Operating System
Developer Experience
Service Hosting
Service Management
Consistent with on-premises
Standard support - REST & SOAP
Support for 3rd party languages Coming soon
Scalable (elastic)
Flexible
Secure & Reliable
Tracing & logging
Upgrade service w/o downtime
Real-time monitoring & metering
Provides the essential functionality needed to develop, deploy, and manage live cloud services at internet scale
Service hosting platform for the cloud.
RedDog is Compute, Storage, and Management hosted by Microsoft

13. Services for application integration
.NET Services
Services for application integration
Access Control
Workflow
Service Bus
Support user identities securely across different organizations
Model and execute business logic and service interactions
Exchange messages between loosely coupled, composite applications
Claims-based identity management
Interoperable & based on standard protocols (WS-Trust)
Manage through web page and/or a services API
Supports CardSpace, LiveID, Username/Password
Runtime execution environment for XAML-based workflows
Enables the orchestration of services
Extension of Windows Workflow Foundation
XAML-based models can be uploaded to the cloud
Simple publish-subscribe eventing
Firewall friendly messaging
Flexible connection modes
Connectivity to on-premises applications to enable hybrid S+S scenarios
Extension of Windows Communication Foundation
Exposed as programmable web services
Open and accessible from multiple platforms
Flexibility to mix & match:
Can be composed with Windows Azure services
Can be used from on-premises applications
Enable incremental adoption
Consistent Programming Models

14. Cloud + Hosters = A Complete Solution
New World Economy
Need secure, unified communications and productivity tools
Enterprises
Need business tools that make it easy to communicate, collaborate, and trade
SMBs
Developer Services
Hosted
Partner
Microsoft
Sold
Microsoft provides the best hosting platform
Microsoft will provide the best cloud platform
Both will use the same tools and programming environments
Microsoft will develop partner-friendly channel models
Microsoft will actively promote its partners

15. Thank you! davwrig@microsoft.com