1. Cliff Evans Management Lead Microsoft UK System Center Overview

2. Backup & Recovery 2006 Application Insight IT Process Automation 2009 Configuration 1994 Service Management Server Virtualization 2007 Monitoring 2000 2010 App Controller Operations Manager Service Manager Orchestrator Virtual Machine Manager Data Protection Manager Configuration Manager

3. Agility Focus Economics

5. Self-Service Process Automation MonitoringProtection Provisioning & Configuration Service Management Service Agreement

6. Self Service Service Delivery & Automation System Center Helps Deliver IT as a Service Deploy Configure Service Model DC Admin Operate Monitor Virtual Physical Public Cloud Private Cloud Virtual Machine Manager Operations Manager App Controller Service Manager Orchestrator Configuration Manager Application Management Service Delivery & Automation Infrastructure Management Data Protection Manager App Owner

7. Flexibility with delegation and control Applications self-service across clouds Physical, virtual, and cloud management PREDICTABLE APPLICATIONS PRODUCTIVE INFRASTRUCTURE YOUR CLOUD Heterogeneous support Process automation Self-service infrastructure Deep application monitoring and diagnosis Comprehensive application manageability Service-centric approach System Center 2012 Cloud & Datacenter Management

8. Marketing Fabric Heterogenous and Fragmented Datacenter Modify Cloud Capacity Marketing Anticipating holiday season shopping spike Your business units can request additional cloud capacity in self-service mode Allocate your cloud fabric to your business units FinanceMarketingHR Platinum 20040020 Keep your cloud fabric healthy Consolidate resources into standardized cloud fabric Submit Modify Cloud Capacity Flexibly add capacity to the Marketing cloud through a Service Catalog request Dynamically optimize your cloud fabric You just saw the power of flexible and cost-effective private cloud infrastructure Heterogeneous SupportProcess Automation Self-service infrastructure

9. Service Template - Multi-Tier.Net App Web Scale Out Rules IIS HW ProfileOS ProfileApp Profile App Scale Out Rules App Server HW ProfileOS ProfileApp Profile Data Scale Out Rules SQL HW ProfileOS ProfileApp Profile W2K8.VHDOS Settings MSDeploy package and configuration settings App-V package and configuration settings SQL DAC package and configuration settings Think Services, not Servers or VMs Comprehensive app manageability Service centric approach Deep app monitoring and diagnosis Dramatically simplify how you manage and maintain your applications We can help you holistically manage your services, and that is what your business really cares about Deliver on your business SLAs with deep insight into application performance

10. Future distribution of computing models TraditionalVirtualizedPrivate CloudPublic Cloud Distribution of Models Used Today Future distribution of computing models TraditionalVirtualizedPrivate CloudPublic Cloud Distribution of Models Used Today Cloud Computing is a journey Hello, Jeremy (Self Service User) Virtual Machines Self-service delegationSingle pane of glass visibility to your applications across your private cloud and Windows Azure Clouds Physical, virtual & cloud management Applications self- service across clouds Flexibility with delegation and control Physical, virtual & cloud management Applications self- service across clouds We will support your journey on your terms

11. Flexibility with delegation and control Applications self-service across clouds Physical, virtual, and cloud management System Center 2012 Cloud & Datacenter Management PREDICTABLE APPLICATIONS PRODUCTIVE INFRASTRUCTURE YOUR CLOUD Heterogeneous support Process automation Self-service infrastructure Deep application monitoring and diagnosis Comprehensive application manageability Service-centric approach

12. © 2011 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

13. Appendix 1 System 2012 capabilities and changes from previous version

14. Service Delivery & Automation Deploy Configure DC Admin Operate Monitor Virtual Physical Public Cloud Private Cloud Self Service Application Management Service Delivery & Automation Infrastructure Management App Owner Self-ServiceProcess AutomationMonitoringProtection Provisioning & Configuration Service Management Service Model Service Type SLA Requirements Compliance Requirements Access Requirements Load Estimates Billing Info Reporting Requirements App Controller Service Manager

15. Service Delivery & Automation Application Management Service Delivery & Automation Infrastructure Management Deploy Configure DC Admin Operate Monitor Virtual Physical Public Cloud Private Cloud Self Service App Owner Self-ServiceProcess AutomationMonitoringProtection Provisioning & Configuration Service Management Service Model  Release Management & Service Requests  Reporting and Data-warehouse  Integration and Extensibility  Flexible orchestrated workflows  Lower costs with automation Service Manager Orchestrator Compose Image Deploy Image Attach Network Configure image Configure service Configure Monitoring Configure Reporting Configure Backup Configure security Monitor Compliance

16. Deploy Configure DC Admin Virtual Physical Public Cloud Private Cloud Application Management Service Delivery & Automation Infrastructure Management Service Delivery & Automation Service Model Operate Monitor Self Service App Owner Virtual Machine Manager Configuration Manager Self-ServiceProcess AutomationMonitoringProtection Provisioning & Configuration Service Management

17. Operate Monitor Virtual Physical Public Cloud Private Cloud Application Management Service Delivery & Automation Infrastructure Management Service Delivery & Automation Deploy Configure Service Model DC Admin Self Service App Owner Self-ServiceProcess AutomationMonitoringProtection Provisioning & Configuration Service Management Operations Manager Data Protection Manager Virtual Machine Manager Configuration Manager

18. Appendix 2 What’s new in System Center 2012 by Component and why it matters

19. App Controller Increase App Owner agility with self-service interface Save time by bringing together all delegated infrastructure Improve reliability by deploying template-based services Role-based access for the App Owner Single view of delegated resources across private & public clouds Deploy and manage services as well as virtual machines New for 2012 Benefits NEW!

20. Orchestrator Lower costs and increase reliability by automating repetitive tasks Simplify heterogeneous datacenter management Workflow automation Third party integration Simple design of custom workflow runbooks and integration packs Publish-Subscribe Data Bus New for 2012 Benefits NEW!

21. Virtual Machine Manager Preserve and optimize existing infrastructure investments Improve infrastructure SLAs Save time with standardized service creation and upgrades Reduce costs through power optimization Aggregate, standardize and delegate datacenter resources Multi-vendor hypervisor support Service Templates Server Application Virtualization Dynamic Optimization New for 2012 Benefits

22. Configuration Manager Increase compliance Improve support for virtualized environments Reduce cost through integrated security Improved Settings management with remediation Integrated anti-malware with System Center Endpoint Protection Delegated Administration New for 2012 Benefits

23. Service Manager Increase organizational agility with customized service offerings Improve corporate compliance through process management Improve business intelligence through customized reporting Service Catalog Self Service Request Portal Release & SLA Management Data Warehouse & Reporting New for 2012 Benefits

24. Operations Manager Simplify management with visibility across the stack Decrease time to resolution with deep application insight Improve insights with personalized reporting Application Performance Management Monitoring across public and private clouds Improved UNIX & Linux support Network Monitoring Customizable dashboards New for 2012 Benefits

25. Data Protection Manager Save time with consolidated management server console Secure access for the broader IT team Quicker time to recovery Centralized management of DPM servers Role based administration Item-level recovery for virtual machines New for 2012 Benefits