1. FreeList When Traffic surges, why FreeList Signups do not soar

2. FreeList Explaining the recent increase in FreeList Sales

3. FreeList Why focus on FreeList Sales cycle vs other efforts Should we think in terms of headcount & life-cycle rather than free list?

4. FreeList What is the role of premiums in FreeList sales?

5. FreeList What shifts should be made in pricing?

6. Sales / Visitors **The visitor-to-sale website conversion rate currently averages 2-3% for most ecommerce sites — BusinessInsider.comBusinessInsider.com Our overall conversion rate

7. Paid List The struggle of going after Early Renewals

8. Unlikely Likely Unlikely Before After Renewal Pool and Paid List Campaigns

9. Paid List Is there a danger point in multi-year licenses relative to head count? The role of premiums in paid list sales

10. Paid List Selling other products to the paid list (including 3rd party)? Example: “Buy a year of WSJ + STRATFOR together for $199 “

11. Partnerships Why have all partnerships failed except for Mauldin? Factors in Mauldin Success Large email list Similar audience (age, interest, education, online activity, income) Already had consistent & frequent email schedule Guru / endorsed our product Cooperative - congruent goals Ease of execution

12. Partnerships Current partnerships that have promise… * From PR perspective, not direct sales* Their images have already been generating significant traffic and FL signups

13. Partnerships An international partnership program

14. Walkups Recent Changes: Adding Subscribe to TopNav  Changing Premium to Next Decade 50% off Banner Ad ($175/year)  5 dollar 7-day Trial renewing at $197

15. Walkups Adding Subscribe to TopNav Legend Subscribe in TopNav Top Right Button

16. Walkups Testing Prices Daily Sales at $175

17. Walkups Testing Trials and Renewal Rates average 14 new Trials / week Approx 65% of Trials Stay (membership at $197/year)(membership at $349/year) Generates $13k / monthNeed 2x as many Trials to make up for lower price

18. Walkups Why we don’t get more walkup sales…

19. Walkups Should we put Walkups at the center of our efforts? How can IT support this?

20. Misc Should we think of ourselves as a website OR a newsletter with a website?

21. Misc Tiered consumer offerings

22. Misc Example of partial Tiered Walkup Page

23. Misc Enhancing Consumer Product Technically? Intellectually?