1. AQUACULTURE PROMOTION IN CROATIA current status and future activities FAO TCP/RER/3402 “Assistance to Western Balkan Countries for Improving Compliance to International Standards on Aquatic Animal Health” Regional Workshop 5: Improving Methods for Regional Aquaculture Development and Promotion Podgorica, Montenegro, 20-24 October 2014. Zoran Radan, Croatian chamber of economics Ivica Sučec, Veterinary and Food Safety Authority

2. Low consuption of fish per capita Current situation 1 :

3. Current situation 2 : Bad perception of aquaculture products Dietary habits of the population favorising meat diets

4. Current situation 3 : 1. Independent efforts of individual companies + Promotion: 2. National campaign:

5. Ministry of Agriculture Croatian Chamber of Economy Croatian Chamber of Arts and Crafts Organisers:

6. Campaign components : Culinary shows: Zagreb, Split, Rijeka, Ston, Kali…

8. Campaign components : Education: leaflets

9. Education: brochures

10. Campaign components : Media plan: TV, radio, newspapers DatumKomunikacijski kanalMedij/EmisijaOsoba 9.11.2011.Konferencija za medije, Zagrebsvi 14.11.2011.Prilog u emisijiHrvatski radio, Poslovni tjedan 11. mjesecReklameMediaservis, narodni, antena 16.11.2011.Mini intervjuVečernji list 18.11.2011.Mini intervjuPoslovni dnevnik 18.11.2011.Prilog u emisijiDnevnik 18.11.2011.Prilog u emisijiDnevnik 3 21.11.2011.GostovanjeDobro jutro Hrvatska 21.11.2011.GostovanjeHrvatska uživo Prilog u emisijiPlodovi zemlje 18.11.2011.Prilog u emisijiDnevnik nove tv 18.11.2011.Prilog u emisijiRTL /Vijesti 25.11.2011.GostovanjeRadio Sljeme 19.11.2011.Mini intervjuBusiness.hr 16.11.2011.PrilogNovi list 17.11.2011Članaklider PrilogNacional 20.11.2011.Konferencija za medijeSvi, lokalni mediji u Dalmaciji 21.11.2011.izjavaRadio Dalmacija

11. Next steps: Regulation (EU) No 508/2014 of the European Parliament and of the Council of 15 May 2014 on the European Maritime and Fisheries Fund

13. Species2012 - t2020 - t Marine fish4.65020.000 Bluefin tuna1.907 2.000* Molluscs3.15010.000 Freshwater (cyprinid) 3.20910.000 Freshwater (salmonid) 1.000 1.500 TOTAL13.91644.500 Planned production growth by 2020. (marine and freshwater)

14. General goals of development and growth of marine and freshwater aquaculture (2014 – 2020) Goal 1 Building capacity in social, economical and political environment for aquaculture development Goal 2Increase of total production on 44.500 t Goal 3Increase of national consumption of aquaculture products

15. 1. Legislative framework and administration 2. Landscape planing and spatial distribution of production 3. Nature and environment 4. Aquatic Animal Health 5. Market and Competitiveness 6. Perception and communication 7. Education and employment Specific goals of development and growth of marine and freshwater aquaculture (2014 – 2020)